My passion for excellent art direction and design as well as conceptual and strategic ideas mastered through years of experience at New York’s top ad agencies and working with premiere national and international brands, was the foundation for creating CharlieDog Advertising. The result: Award-winning creative work and long-term client relationships. From start-ups and non-profits to corporate giants my team and I helped clients like illy caffe, Kraft Foods, MetLife, Focus Financial Partners and USCJ launch and relaunch brand identities. We've created new brand identities and branded websites, digital marketing and collateral materials for dozens of Focus Financial's partner firms.Helped to conceive and produce illy's first e-commerce website selling espresso coffee, machines, artists' cup collections and accessories. CharlieDog was instrumental in launching the illy a casa subscription program including consumer catalogs, digital marketing and cross-channel advertising campaigns both digital and traditional media. It was such a success that it brought in 40% of the overall profit for illy that first year.My team and I were hired to do a total redesign of Gevalia Kaffe's digital advertising including their online store, email campaigns, banner ads and landing pages. Our work was so successful that Kraft awarded us 2 more brands, Gevalia Tea and Tassimo. We helped Kraft improve their sales numbers by double digits at a time when their numbers were flagging.Our clients depend on CharlieDog as their go-to agency and they know we will deliver top-notch creative for just about any kind of marketing need. CharlieDog really is your brand's best friend.A little about my pedigree:As a Freelance Art Director, I developed TV and direct marketing campaigns for Compaq and Ameritech at Ammirati, Puris & Lintas, and Chase and MetLife at FCB/NY. A Vice President/Art Supervisor at Ogilvy One, I spent 12 years winning practically every art direction and design award and working on practically every account, from American Express, AT&T, IBM and NYNEX to Dow Brands. ADP, Kimberly Clark and Lufthansa.I graduated with honors from The School of Visual Arts in NYC and recently earned my MFA from the State University of New York in New Paltz, NY, again graduating with honors. Throughout my career, in advertising and art, I have garnered numerous awards for outstanding work. In my personal life, I am a mother to an adorable Airedale named Rosie. In my rare spare time, you’ll find me showing my art at local galleries or promoting an art game that I have created.