The WIE Suite is a private membership community for extraordinary women leaders, innovators and creators, who use their collective influence and expertise to help one another advance, thrive and succeed

The Upside is a community of top independent consultants who join forces to advance their businesses.

As the Chief Operating Officer of Brand Bureau, an interdisciplinary creative agency, I oversee a studio of over 35 strategists, interior designers, and graphic designers working together to infuse hospitality and design excellence to projects across a spectrum of industries, from fast casual F&B to luxury hotels, major real estate developments to startup CPG brands. In my 4 years at Brand Bureau in various management positions, I've worked to provide clarity and structure to the organization, shepherded the company through a rebrand and re-positioning, and continue to strive for new ways of thinking and working, all in the pursuit of building a company that is innovative, nimble, and eager to break the rules. In my current role, I'm responsible for all facets of the studio, from steering the overall business strategy to managing the day-to-day operations, including financial management, people operations, marketing and communications, and business development.Select Client List: IHG | W Hotels | Virgin Group | Hilton Hotels | Four Seasons Hotels & Resorts | Thrive Farmers Coffee | Edwardian Hotel Group | Union Square Hospitality Group

Spearhead concept development and brand strategy for global F&B and hospitality clients.Select Client List: Four Seasons Hotels & Resorts | Edwardian Hotel Group | The Brooklyn Brewery | Park Hyatt Hotels

Colmena Hospitality Group (CHG) was established in 2010 by chef Seamus Mullen with a simple goal of creating exceptional culinary experiences through great people, great food and great hospitality.As Director of Marketing & Development, I crafted the vision and voice of each CHG project, from the early stages of concept development and creative look & feel, to overseeing and executing the daily operations of each project’s branding and communications. Restaurants- Conceived and produced all communications and marketing for Tertulia and El Colmado, including graphic design, social media & online presence, PR, marketing initiatives, content creation, events and special projects.Chef Seamus Mullen- Managed all chef activity outside the restaurant, including brand partnerships, endorsements, product development, social media & online presence, content creation, and events.Business Development- Created overall brand strategy for Colmena Hospitality Group and its respective entities- Developed proposals and pitch books for RFPs and new concepts- Provided creative strategy and project management on new business ventures.

- Led business development, creative strategy, operations, and client relations for startup design and advertising agency.- Select Client List: Bernardo, Xocolatti, American Living/Polo Ralph Lauren

- Oversaw the branding/graphics division of AvroKO, an award-winning design firm and restaurant group. Managed a team of designers and project coordinators on both client and internal projects in industries spanning hospitality, real estate, fragrance, beauty, and consumer goods, with a special focus on restaurants.- Executed all projects from concept through completion, including: proposal writing and contract negotiation, client presentations, creative reviews, daily client communication, print production and final delivery.- Implemented marketing plans for each of AvroKO's owned and operated restaurants (PUBLIC, The Monday Room, Double Crown, Madam Geneva). Worked with chef and owners to generate and execute new marketing strategies.- Spectrum of Work: Branding & Identity, Marketing Collateral, Advertising, Copywriting, Mood Videos, Signage, Web/Interactive Design, Shoot and Print Production- Select Client List: PUBLIC, Double Crown, Madam Geneva, The Stanton Social, Beauty & Essex, The Hurricane Club, The Steelworks Lofts, Diageo, Estée Lauder, Bliss Spas, Coty Fragrances, Fourth Wall Restaurant Group, Gotham Organization

- Partnered with SVP Creative Director and Account Director to execute all global advertising campaigns for Donna Karan (Collection, DKNY, all licensed brands) and Gap (Gap, GapKids, BabyGap, GapBody).- Created departmental and agency-wide workflow programs. Established Donna Karan’s internal Creative Services department; trained staff on all operations.- Supervised completion of all jobs (direct mail, marketing collateral, print and OOH advertising) through design, client approval, and production.