- Spearheading the development of a comprehensive marketing plan and GTM strategy, significantly addressing market penetration and customer acquisition for SaaS/cloud-based technology products, targeting broadcast and streaming industry personas. - Revamped product messaging by redesigning the messaging architecture with an emphasis on storytelling to resonate with key industry personas. - Launched a new suite of sales collateral, to support over 50% growth in ARR, by emphasizing simplified USPs and fostering closer collaboration between sales and product management teams to meet company growth objectives.

- Led a cross-functional team of 20 across QA, support, sales, and marketing, driving the development of Wirecast and ScreenFlow software, which accelerated market expansion and increased revenues by 20%, enhancing the company's competitive position in the streaming industry. - Orchestrated the creation and execution of comprehensive go-to-market plans, including messaging, videos, and web copy, which bolstered product integration and joint marketing activities, leading to a 10% uplift in trial downloads. - Managed the product P&L lifecycle for a $12m+ B2B/B2C software product, achieving sales targets through strategic market analysis and product roadmap prioritization, resulting in a 10% growth in key customer segments.

Managed the marketing and business development for this technology startup. - Launched a groundbreaking go-to-market campaign, achieving over 15K new SaaS signups, as measured by customer acquisition metrics. - Executed a high-impact email marketing strategy, increasing conversion rates by 30%, as measured by campaign analytics, through the optimization of content and audience segmentation. - Led market opportunity research, establishing an innovative direction for product and technologies, as measured by strategic analysis outcomes, by synthesizing data into actionable insights.

Digital Marketing and Product Marketing for all Telestream Video and Media products (including Wirecast, ScreenFlow, Flip4Mac, Episode, Vantage)- Led marketing functions, including positioning and competitive intelligence, driving a 60% product revenue growth over 3 years by implementing data-driven A/B testing and content marketing strategies. - Designed and executed an automated email marketing solution, achieving a delivery rate of 6M emails per year with an impressive 25% open rate and 7% click-through rate, significantly enhancing customer engagement. - Spearheaded the development of a product-focused blog, attracting over 74K annual visits within 2 years, by crafting compelling content that resonated with target audiences.Specific results by role include:• Desktop Product Marketing Manager: Oversaw all product marketing activities for five major products driving 131% revenue growth in 4 years• Digital Marketing Manager: Lead digital marketing team that dramatically increased business leads with webinars, social media, SEO, affiliate marketing, lead generation campaigns, email, content creation, and advertising• ScreenFlow Product Manager: Set product direction, developed high-level product and growth strategy that increased product revenue growth from 5% to 24% in two years

Prepared comprehensive marketing strategy designed to bring in leads and support 40% yearly revenue growth at this national company in the HR sector.

Developed and implemented branding and marketing strategy that brought in more than 20K new leads in 4 years at this company in the Education Tech space.

Managed the web strategy and web production for clients including start-ups and larger corporations.