I started consulting to help educate publishers about their audiences, both in terms of size and who they are, so they can best monetize their content. I help my clients review their existing market research toolboxes, determine the value of their existing subscriptions, identify research gaps, and make recommendations for optimizing budgets. I collaborated with clients to create target messaging, as well as print and digital collateral to increase traction across sales verticals and customer… Show more I started consulting to help educate publishers about their audiences, both in terms of size and who they are, so they can best monetize their content. I help my clients review their existing market research toolboxes, determine the value of their existing subscriptions, identify research gaps, and make recommendations for optimizing budgets. I collaborated with clients to create target messaging, as well as print and digital collateral to increase traction across sales verticals and customer segments. In addition, I can oversee the management of campaign effectiveness across networks of websites and magazines.Key Achievements:• Worked with leading business & financial news provider to reduce their dependence on business/financial advertisers and expand into luxury and travel categories by highlighting the strength of their affluent users. • Crafted custom, cross-platform advertising effectiveness studies to prove a positive ROI on campaigns running across a portfolio of consumer-focused sites. Show less

I oversaw market research needs for executive management, advertising sales, product development, audience development, marketing, finance, and the press teams. With a talented team of five marketing researchers, we designed and created custom research projects to measure the affluence and influence of audiences, to satisfy press inquiries, to create board presentations, and answer analyst calls. I was responsible for recruiting, hiring, training, and mentoring team members, and developing… Show more I oversaw market research needs for executive management, advertising sales, product development, audience development, marketing, finance, and the press teams. With a talented team of five marketing researchers, we designed and created custom research projects to measure the affluence and influence of audiences, to satisfy press inquiries, to create board presentations, and answer analyst calls. I was responsible for recruiting, hiring, training, and mentoring team members, and developing their individual skills and talents. I delivered reports on competitive performance strengths and weaknesses to senior management. Selected Contributions:• Led initiatives to tag all digital assets across all platforms to ensure accurate research measurements and reporting.• Increased premium advertising revenue by adding Arts, Style, and Health & Science listing to the ComScore dictionary.• Created magazine prototypes to support the Sunday Magazine and The New York Times Style Magazine; researched readership estimates and key demographic profiles. Show less

I created and managed research projects that enabled premier advertising status for all digital assets of The Wall Street Journal Digital Network (WSJ.com, MarketWatch.com, Barrons.com, SmartMoney.com, and AllThingsDigital.com). I frequently collaborated with the ad sales team to present syndicated and custom research results to clients and agencies.Selected Contributions:• Collaborated with sales, clients/their agencies to design and implement advertising effectiveness studies to… Show more I created and managed research projects that enabled premier advertising status for all digital assets of The Wall Street Journal Digital Network (WSJ.com, MarketWatch.com, Barrons.com, SmartMoney.com, and AllThingsDigital.com). I frequently collaborated with the ad sales team to present syndicated and custom research results to clients and agencies.Selected Contributions:• Collaborated with sales, clients/their agencies to design and implement advertising effectiveness studies to demonstrate the benefits of advertising within The Wall Street Journal Digital Network.• Trained and support 75+ person sales staff spread across two continents and ten offices. Show less

I was responsible for creating primary research and adapting syndicated research to create marketing materials to position WeatherBug as a premier website/application for reaching targeted audiences. I measured user attitude by creating custom surveys – those results helped launch licensing of an advertising tool for leading online gaming sites.

• Responsible for all research initiatives to support magazine ad sales, marketing, and editorial teams. • Executed product usage surveys, usability testing, and customer satisfaction studies to enhance the existing magazine design, develop a new publication, and assist with the launch of a new website.• I decreased research costs by transitioning mail/phone studies to the web while increasing response rates through the creation and management of a consumer insights panel.

• Worked closely with executive management to develop marketing and ad sales business plans.• Provided research to fulfill the informational needs of business development, product management, sales, public relations, finance, venture capitalists, and executive management. • Analyzed and presented primary and secondary research on company’s consumer segments and assessed the user experience in an effort to increase conversion rates.

• Provided research to fulfill information needs of business development, product management, sales, public relations, finance, venture capitalists, and executive management. • Analyzed and presented primary and secondary research on company’s consumer segments and assessed the user experience in an effort to increase conversion rates.

• Produced syndicated and proprietary reports for major advertising, financial, and media companies.• Created and updated executive summaries of monthly Internet measurement reports.

• Applied knowledge of economics, marketing, and finance in the creation of detailed industry reports.• Published industry reports include The American Beer Market, The US Market for Liquors and Spirits, The Bottled Water Market, The US Market for Confectionery Products, The US Market for Ophthalmic Goods, The US Market for James, Jellies and Preserves, and The US Market for Peanut Butter.