Owner & Connector
Unlimited Yoga
Denver, Co
From 2014 to 2018, I owned UnlimitedYoga.com, an online business that I created from scratch with the goal to inspire people and grow local businesses. This experience taught me many valuable lessons about streamlining business operations, cultivating community, producing and marketing events, content strategy, and creating engaging content that resonates with dynamic and diverse audiences (over 4K local residents weekly). - Created the brand to connect people in the Denver area with affordable and accessible yoga, from free & donation yoga, to bilingual yoga, and adaptive yoga. - Sent over 200 weekly email newsletters with a list of free & donation-based classes happening that week, plus other local events, resources, and a broad range of yoga and meditation related content- Partnered with local brands, yoga studios, and yoga festivals to grow brands and drive partner results- Created additional resources and information services around Bilingual Yoga, Adaptive Yoga, community service opportunities, and a Google Maps tool to locate studiosNotable Accomplishments - Grew web traffic to 2500 visitors per month and 5,500+ email subscribers organically through word-of-mouth, SEO, paid media, and strategic partnerships - Drove hundreds of clicks each week to partner websites and events resulting in new students and incremental revenue for studios, teachers, and event organizers - Secured sponsorships from local brands and studios in the form of cash and product donations- Produced, coordinated & successfully marketed yoga events:o “Yoga + Plants”, an event series, drew over 100 people to Evolve Yoga o International Day of Yoga drew over 100 people to City Park in June, 2017o Pre-Wanderlust yoga event at Sloan’s Lake drew 32 participantso Partnered with nationally-recognized Wanderlust during 2018 season – generating 18 ticket sales for their Denver event and $900+ in gross revenue for the client