I've always been drawn to digital and social communications for its front-end targeting and back-end measurements. It provides direct and immediate access to targeted audiences that matter to a cause - and further, its responsive nature provides real-time data to determine what is working. I've had the opportunity to work on a wide range of clients across the energy, technology, agriculture, health, and defense industries throughout my career, driving results using digital advertising, social media community building, and social listening and analytics.