Lynn Y. work email
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Driven by curiosity, I am an ex-lawyer who loves numbers and building financial models. My superpowers are combining creativity and operationalizing execution. Passionate about e-commerce, tech and inclusion and diversity.STRATEGY & BUSINESS OPERATIONS DIRECTOR with a track record of success in driving new market growth and revenue efficiency:► Revenue Growth and GTM Strategy: Led due diligence and negotiation with strategic partners to grow business and new markets in e-commerce at Avon.► Pricing Strategy: Drove 15% uplift in pricing, customer acquisition, and higher sell-through rate for new products at adidas.► Revenue Optimization: Improved marketing ROI by 20% and tech investment by 15% at Estee Lauder through advanced marketing attribution analysis and re-prioritisation of strategic tech initiatives.Specialities: Strategic Planning, Business Operations, Data Analysis, Financial Acumen, Leadership, Project Management, Market Research, Change Management, Stakeholder Management, Problem Solving.Looking for a strategy and business planning director? Contact me at lynnlyyap@gmail.com.
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Non Executive DirectorHueSwitzerland -
Non Executive DirectorHue Aug 2024 - PresentLondon, Greater London, GbProvide independent oversight and guidance to shape the company’s strategic direction, evaluates business opportunities, and ensures commercial decisions align with long-term objectives and shareholder interests. -
Business Advisor & AuthorThe Altruistic Capitalist Apr 2021 - Present► Exceeded pre-sales target by 188% for book publication of The Altruistic Capitalist: How to Lead for Purpose and Profit. ► Delivered workshops and talks on innovation, and diversity and inclusion to strategic partners including AXA, Salesforce (Mulesoft), Maxis, University of Pennsylvania, London Business School, and University of Nottingham.► Increased user acquisition by leveraging in-depth user experience research and insights at B2C marketplace. This included an improved product roadmap and optimizing the onboarding process.► Developed brand repositioning strategy based on customer interviews, market analysis, customer segmentation and customer insights resulting in sales optimization. The strategy included targeted messaging and strategic marketing campaigns tailored to key customer segments. -
Head Of StrategyAvon May 2023 - Dec 2023Northampton, Gb► Advisor to CEO on growth and GTM strategies including revenue optimization, omnichannel acceleration and e-commerce sales growth.► Drove strategic direction and executive decision-making with executive leadership team and Board through consumer insights, tech trends, market research and competitor analysis.► Launched Gen-Z Shadow Board to increase a culture of innovation, creativity and inclusion and diversity. -
Managing DirectorActv8 Jan 2019 - Apr 2023► Launched and grew women-focused tech social enterprise bringing together businesses and schools. Student confidence grew 2x from start to end of programs.► Negotiated strategic partnerships to grow revenues and client acquisition by 50%.► Consulted Pearson on product strategy and new channel distribution. Unified cross-functional teams and increased communication and mentorship. -
Senior Director Brand Strategy FinanceAdidas Apr 2018 - Nov 2018Herzogenaurach, Bavaria, De► Led team on strategic initiatives including Women and Sustainability to increase sales, full price sell-through and pricing strategy. -
Director, Brand Strategy FinanceAdidas May 2016 - Mar 2018Herzogenaurach, Bavaria, De► Led business development and growth strategy on B2B strategic partnerships resulting in 15-20% pricing increase, 10% faster sell-through rate and 20% increase in customer engagement.► Led negotiation, business case and channel distribution strategies (retail, e-commerce, wholesale) on innovation and sustainability product launches.
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DirectorGogroopie Jan 2015 - Jun 2015► Increased customer service retention by 30% and improved customer response rate by 100%.► Improved customer retention and sales growth. -
Business Development ConsultantH-Farm Ventures Sep 2014 - Dec 2014Roncade, Veneto, It► Developed business development strategy for social media business, including go-to-market plan. -
Director, E-Commerce LuxuryEstee Lauder Group Of Companies Aug 2012 - Aug 2014New York, Ny, Us► Negotiated with strategic partners resulting in 20% efficiency.► Increased e-commerce marketing ROI by 15%. ► Developed business cases for the prioritization of tech projects. -
Senior Associate, Investment BankingWells Fargo Jul 2010 - Jul 2012San Francisco, California, Us► Led execution of over $20 billion in IPO and follow-on transactions for tech and media companies such as Facebook, Pandora, Nielsen, Groupon and FleetCor, working with cross-functional teams. -
Business ConsultantBridge Associates Nov 2006 - Jul 2008► Successfully turned around and sold a medium-sized aircraft manufacturer by optimizing revenue process, reducing inventory and overstock and delivering on sales strategy.
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Associate, Investment BankingClsa Asia-Pacific Markets Apr 2005 - Apr 2006Hong Kong, Hk► One of ten participants in the first cohort of the investment bank’s global management training program. Delivered insights, financial model and analysis to sales, M&A, and technology teams (Suntech Power IPO). -
Associate, Investment BankingEcm Libra Mar 2004 - Mar 2005My► Completed the largest Real Estate Investment Trust (REIT) IPO in Malaysia of RM500 million.
Lynn Y. Skills
Lynn Y. Education Details
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The Wharton SchoolFinance -
London Business SchoolMarketing
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InseadEntrepreneurship
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University Of NottinghamLaw
Frequently Asked Questions about Lynn Y.
What company does Lynn Y. work for?
Lynn Y. works for Hue
What is Lynn Y.'s role at the current company?
Lynn Y.'s current role is Non Executive Director.
What is Lynn Y.'s email address?
Lynn Y.'s email address is ly****@****network
What is Lynn Y.'s direct phone number?
Lynn Y.'s direct phone number is +191753*****
What schools did Lynn Y. attend?
Lynn Y. attended The Wharton School, London Business School, Insead, University Of Nottingham.
What skills is Lynn Y. known for?
Lynn Y. has skills like Management, Strategy, Business Development, Project Management, Product Management, Operations Management, Kpi Dashboards, Board Presentations, Problem Solving, Start Ups, Venture Capital, Competitive Analysis.
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