I help our clients with their overall digital strategy from start to finish. With a focus on goal conversion, I help clients determine what digital products will help them achieve those goals and continue to provide the ROI they need to succeed. Through our premium network we bring local relevancy to campaigns to help clients reach fragmented audiences that are increasingly more difficult to target. Whether it’s CPM, Cost-Per-Click or Cost-Per-Call, we have the purchasing power to help clients achieve their performance goals and maximize advertising budgets.Specialties: Display Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Management, Digital Advertising Design/ Development, Metric Reporting

Digital Mark Group (DMG) offers strategic direction and execution of the latest targeted marketing products, including SEO and SEM. We utilize search, display and local listings; hyper-targeted geographically by DMA, zip code, state or region. I help our clients with their overall digital strategy from start to finish. With a focus on goal conversion, I help clients determine what digital products will help them achieve those goals and continue to provide the ROI they need to succeed. Through our premium network we bring local relevancy to campaigns to help clients reach fragmented audiences that are increasingly more difficult to target. Whether it’s CPM, Cost-Per-Click or Cost-Per-Call, we have the purchasing power to help clients achieve their performance goals and maximize advertising budgets.Specialties: Display Advertising, Search Engine Marketing, Search Engine Optimization, Media Management, Digital Advertising Design/ Development, Metric Reporting

As the Digital Sales Manager of KGTV, I was leading a team of 4 Digital Account Executives, 8 Local Account Executives and 2 Digital Sales Support Associates. Our focus was to bring our clients the best marriage of broadcast and digital that would get them the results they seek and the hit the goals that they've set. I helped train our staff on new products, new ideas, strategic thinking and execution of campaigns.

Educate, train, manage and help sell on all digital platforms including Mobile, Text, Display, Search, Video, Social Media and Television. Coordinate all promotions that include sales, production, broadcast and digital elements, from development until completion. Develop and maintain and consistent training program for the managers and sales representatives at the station on digital products. Work closely with other television stations in the group to develop best practices and sellable packages involving our products. Responsible for digital platform programs from inception to completion. Work with the sellers, management, producers and traffickers throughout the process and creation of digital media marketing campaigns.Social Media: Helped create and execute the social media strategy for the station, including goals, revenue and measurement.

Create content and manage incoming content for the AMA Phoenix blog.

Educate, train and help manage and sell on all digital platforms including Mobile, Text, Display, Search, Video and Social Media. Coordinate all promotions that include sales, production, broadcast and digital elements, from development until completion that involves our website, azcentral.com which is the number one local news website in Arizona, as well as KPNX-TV a Gannett owned NBC Affiliate station. Create proposals based on client needs that utilize all three screens, on-air, on-line and handheld devices. Track ROI for clients and recommend optimization on campaigns. Meet with clients to discuss opportunities and ideas for their marketing plan. Responsible for training account executives on digital platforms used at the station including SEM, SEO, banner, social and mobile marketing. Training and working with national rep firm on all digital sales fronts and implementation of national segment sales for our advertiser friendly program. Develop and present a “Web 101” for potential clients and advertisers to better understand online marketing and advertising.

Account coordinator for azcentral.com orders through KPNX-TV sales which includes implementation of production orders, tracking of online ads, following campaign through completion. Creating proposals for clients that include KPNX-TV spot schedules and azcentral.com campaigns. Liaison between sales and our advertiser-friendly show Arizona Midday including assigning planners to segments and handling day to day problems that arise. Responsibilities include planning production schedules and assigning producers for commercial production, coordinating and overseeing commercial production. Development and creation of new and integrated advertising ideas for clients and presenting proposals to sales manager, sales representatives and clients.

Daily responsibilities include but are not limited to: Managing the department and sales assistants; supervising all traffic functions and services including editing posted programs; assigning paid programming; overseeing all inputting of orders; balancing accounts inventory; coordinating daily log functions; preparing Miami Heat and Florida Marlins game logs; reconciling missed or preempted spots; filling and completing all daily logs; inputting all copy and tracking down missing copy if needed.