As part of senior leadership, I direct a team in refining the creative direction, brand aesthetic, and design function for Spyder. Created, and led in defining DNA and branding guidelines in partnership with the President Designed, consolidated, and implemented a Design toolbox resulting in a 50% reduction of trims and materials used and significant margin increase Wrote a stage gate process for cross-functional alignment that was implemented companywide Championed brand partnerships with external collab partners – designed mutiple limited release collections with high profile brandsDefined Spyder’s female consumer and set design guardrails in support of capturing and growing reach for this target customer

As a member of the senior leadership team, I led, developed, and inspired a 9 person design team that established and implemented the creative direction and brand aesthetic of PEARL iZUMi.Created and led in defining brand DNA guidelines in partnership with executive leadershipIn collaborative partnership with senior leadership, created, refined, and implemented a organizational stage gate process to drive cross-functional alignmentDrove a continuous improvement initiative within the product function through strategic partnerships with external and adjacent industry leaders resulting in positive design-led product cultureGuided a companywide Women’s initiative team that implemented processes, designed, and developed women’s specific product that launched as best sellersDirected limited release collab collections under the Grateful Dead license and partnered with Looptworks in building a specialty upcycled collection

Positioning PEARL iZUMi for transformational aesthetic launch in performance road, mountain bike, and lifestyle markets Oversee day-to-day and strategic Design operation for a team of 8 peopleDefine and drive seasonal design direction during the creation of 700+ styles through 2 global product launches per year Design Lead for 100% Category Revenue Increase YoY - Mountain Bike Apparel Direct cross-functional planning for successful design operation focused at the leading edge of innovation Manage, mentor, inspire, and guide the design team while playing a strong hands-on designer role Responsible for creative, innovation, silhouette, print / pattern, color, and materials direction for all global categories Continually aligning the integration of product concept, design, evolution, storytelling, technology, and consumer experience into a larger cross-functional process and vision for the brand

Successfully elevated PEARL iZUMi’s product line and profitability to Market Leader for Cycling Oversaw day-to-day and strategic Design operation for a team of 3 people Collaborated with Merchandising in 20% SKU reduction capturing 30% revenue increase for global apparelLaunched seasonal directives that elevated design, increased profit margins, and promoted company growthGuided the creation of a independant Design department within a company wide structural re-organizationDefined, drove, and applied design direction for all PEARL iZUMi global product linesManaged, mentored, and inspired the design team while playing a strong hands-on designer role. Collaborated with Product Line Managers in driving product mix to support design vision across all global categories and collections Established and improved streamlined procedures, processes, templates, and requirements for each stage gate of product creation.

Elevated design vision and focus for all global apparel and accessoriesResponsible for the creation and execution of brand and seasonal design direction across all global categories throughout the design and devlopment process.Lead designer during category reversal for Mountain Bike Apparel - reversed 4 years of stagnant growth into top performing company category. Designed all global apparel and accessories. Including: seasonal design concept, color palette creation, trim / material design and direction, and production of technical specifications Initiated and implemented design workflow process with internal cross-functional teams while collaborating daily with Merchandising, Development, and Material teams Mentored junior design team members.

Led design concept and creation of all accessories and women’s apparel Priority spent designing global apparel products and accessories.Responsible for creating, maintaining, and managing technical design sketches and technical package information.Coordinated trim development, fabric selection, color palette creation, and production of technical specificationsActively researched design industry related journals, seminars, and trade shows to be informed of emerging trends, concepts, ideation, technologies, materials and construction methods, etc.

Streamlined and improved internal / external processes related to the design function Maintained in-line product designs through the design and development processDesigned, developed, and managed a collection of off-calendar promotional merchandise Designed apparel, on-product graphics, trims, branding direction, and merchandising tools Created and applied seasonal color palettes and color stories

Creation from concept to actuation for the brand.Built, developed, and managed all aspects of design, image, marketing, web, sponsor relations, and rider development. Team achievements include: multiple National Champion Titles, Master World Champion, and participation in Mountain Bike World Championships.

Developed and implemented the curriculum for Introduction to Studio Arts while counseling students and maintaining facilities.

Developed and implemented the curriculum for Introduction to Sculpture, Advanced Sculpture, and Sculpture Studio while counseling students and maintaining and directing all facilities.

Developed and implemented the curriculum for Three Dimensional Design while counseling students and maintaining facilities.

Graduate Instructor (Instructor of Record) for Beginning Sculpture and Introduction to Studio Art. Developed and implemented the curriculum for Beginning Sculpture and Introduction to Studio Arts while counseling students and maintaining facilities.