Lynn Mcleod Email & Phone Number

Silicon Valley, Ca, Us

Product and program management consultant for SaaS companies. Clients: - Kevala tools for solar power and energy storage developers- Bill.com business payments- WePay payments for platforms- Rignite social marketing platform- Intuit Apps.com - apps for QuickBooks- Ascentis human capital management- VidaPost healthcare management- GreenRoad fleet management• I work with clients to design and implement products and programs that grow their business.• Recent projects: - Create and project-manage content development for customer resource site- Create knowledge base and customer satisfaction monitoring process for startup support team- Program management for startup's international expansion- Design social marketing tools for small businesses and marketing agencies, manage backlog- Product manager for easy-to-use SaaS payroll for mid-sized businesses- Word of mouth and referral campaigns for app marketplace- Market strategy for healthcare startup- B2B website development- Mobile email requirements• Product management services: market and competitive research, customer story and backlog development, on-boarding and support requirements, feature wire-framing, user experience analysis and testing, beta test management.• Product marketing services: website and content development, social marketing programs and tools, web analytics, marketing automation.

Palo Alto, Ca, Us

Leader in SaaS payroll services for sole proprietors, small businesses and accountants (acquired by Intuit)Responsible for product planning and execution throughout the product lifecycle.• Researched and prioritized requirements for my products and led all functions to ensure customer satisfaction, revenue and cost-of-service goals were met.* Championed the roadmap for the Accountant product line.• Advocated the voice of the customer based on continuous user surveys, competitive research, onsite interviews and usability testing. • Created proposals and specifications to guide the development process: opportunity assessment, requirements (MRD/PRD), UI and functional specs. • Led teams of UX, content, visual designers and engineers from concept through prototype, development and release.Key Accomplishment: * Led cross-functional teams that increased conversion and engagement by redesigning the entire user experience for prospects and new customers, including a new web site and setup process.

Select clients and projects:* ReloAction: Highly personalized relocation services.An established HR services business, worked with senior management to launch their new online services including brand and website, marketing plan, transition for their sales and support groups, system implementation processes and market rollout.* North Systems: SaaS channel management solution.A brand-new startup with a raw product, North Systems needed help with the basics. Guided the founders through development of road map, positioning, requirements research, and UI improvements.* Aurum: Enterprise CRM.Aurum was transitioning to a 2nd generation product. Stress was high: the project impacted everything. Led a large, cross-functional team tasked with planning the rollout, jumping in as needed as a product manager. * More clients: PeopleSoft (HRIS), Austin-Hayne (HR performance management), BidCom (construction project management), Hitachi Capital (corporate VC)

First product lifecycle management solution to address the needs of SMB manufacturers (acquired by Augeo)As this startup's first marketing employee, I did it all -- product marketing, PR, marketing communications, user groups, trade shows, lead generation, telemarketing, sales tools, demos, etc. Key Accomplishment: Measured by analysts' endorsement, press coverage and market awareness, successfully positioned ConsenSys as an innovative newcomer in a mature category.

Mba

Bfa