Lynn Smith Email & Phone Number

Glasgow, United Kingdom

• 1 year project secondment:
• Review of existing partnerships, their value and recommend future strategies
• Review and revise procedures for engaging in international partnerships
• Assist the University to assess the value of new partnership opportunities
• Drafting new partnership agreement wording and communications for effective partnership development
• Market development/ student recruitment in Africa

• Developed team of local and internationally based staff responsible for international student recruitment, international exchanges and international academic partnerships.
• Awarded the Times Higher Education Award for Outstanding Support for Overseas Students in 2008 by improving international student experience as a result of creating action plans in response to market research findings
• Became youngest member of University Senior Management Team
• Developed and implemented a University-wide international strategy, ensuring promotion and acceptance across the institution
• Designed tailored communications for internal and external audiences, e.g. brochures, web content, newsletters, presentations, sales conversion campaigns, admissions correspondence and social media content
• Developed new student recruitment markets in Asia, Africa and Europe

Senior member of Department of Marketing and Public Relations charged with developing sources of international student recruitment by creating an international marketing plan incorporating market research, development of marketing materials, new product development, pricing and distribution strategies and working collaboratively with other institutions to.

Developed promotional campaigns to improve sales, including organisation of international exhibitions, public relations, market research, new product development, branding and packaging design and client liaison.

International market development for Scottish textile industry membership, involving organisation of and attendance at international sector missions and marketing events. Designed communications and marketing materials aimed at members and international buyers. Liaised with funding bodies, journalists to promote interests of the sector.