1 year project secondment:• Review of existing partnerships, their value and recommend future strategies• Review and revise procedures for engaging in international partnerships• Assist the University to assess the value of new partnership opportunities• Drafting new partnership agreement wording and communications for effective partnership development• Market development/ student recruitment in Africa

Developed team of local and internationally based staff responsible for international student recruitment, international exchanges and international academic partnerships.• Awarded the Times Higher Education Award for Outstanding Support for Overseas Students in 2008 by improving international student experience as a result of creating action plans in response to market research findings• Became youngest member of University Senior Management Team• Developed and implemented a University-wide international strategy, ensuring promotion and acceptance across the institution• Designed tailored communications for internal and external audiences, e.g. brochures, web content, newsletters, presentations, sales conversion campaigns, admissions correspondence and social media content• Developed new student recruitment markets in Asia, Africa and Europe• Managed high profile promotional events, e.g. international familiarisation visits for agency network, international exhibitions, corporate dinners and presentations• Managed relationships with variety of external stakeholders, such as prospective students, partners, agencies, sponsors and government bodies to ensure positive promotion of the GCU brand• Collaborated with academic staff to internationalise the curriculum and develop internationally relevant courses in response to market intelligence• Managed annual departmental budget, conducted annual planning submissions, submitted business cases• Key involvement in development of new strategic projects, such as launch of London campus and international foundation college joint venture• Developed the International Office from 3 staff to a team of 15• Chaired the Scottish Universities International Group from 2010 – 2013, representing the sector at high level meetings and acting as spokesperson to lobby stakeholders and influencers

Senior member of Department of Marketing and Public Relations charged with developing sources of international student recruitment by creating an international marketing plan incorporating market research, development of marketing materials, new product development, pricing and distribution strategies and working collaboratively with other institutions to promote UK and Scotland as study destination.

Developed promotional campaigns to improve sales, including organisation of international exhibitions, public relations, market research, new product development, branding and packaging design and client liaison.

International market development for Scottish textile industry membership, involving organisation of and attendance at international sector missions and marketing events. Designed communications and marketing materials aimed at members and international buyers. Liaised with funding bodies, journalists to promote interests of the sector.