Alcamo Marketing is a boutique consultagency that helps brands and agencies unlock better performance and more revenue. Our specialty is operationalizing B2B go to market and Account Based Experiences for mid-market to enterprise companies, both domestic and global.We combine the strategic, business-outcome-first thinking of a consultant with the execution capabilities of an agency. More than just ideas. More than just execution. More than just media. More than just tech.

Novel Capital’s fintech funding platform breaks down the traditional growth barriers faced by today’s B2B software companies. Our tech-first approach makes it easy for member companies to leverage future recurring revenue for immediate access to non-dilutive capital. Paired with online data-driven insights and curated resources, the Novel platform empowers entrepreneurs to capitalize on their momentum.

#86 and top HR tech vendors on the Deloitte Fast 500 Tech list (2021)#225 on the Inc. 5000 (2021)Forbes Top Startup Employers (2020 and 2021)a Human Resources Executive's Best Product (2019 and 2021)

Acquired by Paradox, August 2021Traitify: Led marketing for a startup, setting strategic direction for marketing initiatives resulting in 130% growth in 2020. Managed a team responsible for growth marketing & demand gen (ABM), product marketing, content strategy & creation, PR, channel marketing, branding, martech stack, media, social, email, and website.

A senior member of the strategy team responsible for delivering and exceeding client objectives. A versatile marketer proficient in the creation of audience personas/profiles, customer journey/experience maps, multi-channel digital marketing plans, content strategy, brand messaging & positioning, strategic execution of plans, and thought leadership. - Strategic oversight on agency top accounts- Develop fully integrated digital marketing plans for demand gen- Customer/patient experience strategy to optimize touchpoints in buyer/decision journeys- Integration of e-commerce, Amazon sales strategies, and omnichannel delivery to increase online revenue for CPG clients

Responsible for driving strategy, campaign ideation, establishing POVs, brand adherence and overseeing execution for some of r2i’s most long-standing clients.PRIMARY CLIENTSMicrosoft Cloud OS (including SQL Server, Windows Server, Server & Cloud Platform, System Center, Windows Intune, Power BI), Atlantic Health System, Volvo Construction Equipment, SDLG NA, NACDS, BIO International Convention, Hershey's Chocolate World, Closer To Truth (PBS TV Program), PHH Mortgage (Consumer & B2B)CHANNELSSocial Media, Email, Web, Microsites, Facebook Applications, Paid Media (Social & Display), RM.ACCOMPLISHMENTSIdeated multi-channels campaigns, extending in-person events to digital channels. An April 2014 campaign leveraging display & social advertising, influencer marketing, event marketing, social channels, and a microsite to drive 15,000,000 impressions, over 10,000 engagements and exceeded participation goals by 10%. The campaign was featured in several major publications including Engadget, The Slate, The Verge, BizBash, and more.Led teams of designers, developers, strategists, and specialists in the execution of multi-channel and social campaigns to meet and exceed client expectations. A Fall 2013 UGC Video contest, anchored on Facebook, leveraged an existing contest platform to drive awareness of a new product, garnering 82 demo submissions and over 9,000,000 impressions during the 4-month campaign.Developed key a R2i social service offerings, including conception and advancement of Community of Interest Research, which identifies the people, places and content that target audiences use for product decision making.

GTM social strategy and community of interest activation for various Microsoft business units (Office 365, Private Cloud, SQL Server, Microsoft BI), including the launch of Office 365. Uncovered community insights and recommended a pivot for Office 365 to focus topline marketing efforts on small business conversion to gain traction new product, competing directly against Google Apps.

Responsible for the organization's social media strategy and cross-channel integration across web, email, direct mail, events, and content. Creative concepting for seasonal social media campaigns to drive business objectives within the PA population.CHANNELSEmail, Web, Social Media - Blog, Twitter, YouTube, Flickr, events, direct mail, internal community, text messaging. ACCOMPLISHMENTSConceived and created a member written conference blog to enhance the attendee experience and capture the attention of non-attendees. Inaugural readership was 1,200 readers, expanding by 300% in 12 months. Supported a national outreach campaign through the use of targeted messaging and advocacy driving assets garnering over 340,000 impressions on Twitter with 18% of PAs on Twitter participating in the effort.Drove the editorial planning, management and execution for 7 social channels, increasing audience growth 6x and setting benchmarks for engagement. Channels became a crucial part of all marketing strategy supporting flagship annual campaigns.Integrated the use of web, email, and social media in marketing campaigns, while establishing key metrics/KPIs, and maintaining brand standards. Benchmark metrics include 14k blog readers, 19k monthly web visitors, 39% open rate and 9% CTR for email.

Responsible for all aspects of membership services for 8 small membership non-profits, including conceptualizing and executing recruitment, renewal and winback campaigns annually. Work included creative strategy & event planning, as well as meticulous data entry, revenue management, PAC management, and website management. Event strategy increased membership renewals and recruitment by 5% year-over-year. Clients included: MAMB (now MAMP), MCA, MOA, MCDAA, PGMS, NAIOP, Appraisal Institute (Maryland Chapter), and MICA

Responsible for the basic duties of the membership and chapter development departments, which included: maintaining member satisfaction, web content management and updating, brand adherence in membership materials, welcoming new members, retention processes, maintaining association wide calendar, chapter relations

Responsible for launching OtB’s first social channels in an effort to drive deeper engagement with audiences online to compliment traditional marketing efforts such as direct mail. Created an online artist archive and maintained the OtB website. Proofread press releases & brochures, as well as designing promotional materials as needed.