Lynn Powell Email & Phone Number

Doylestown, PA, US

United States

Princeton, New Jersey, United States

• Directed account team and marketing department, overseeing diverse clientele clients across technology, healthcare, manufacturing, A/E/C, tourism, municipalities, financial services, entertainment, non-profit.
• Demonstrated a track record of delivering exceptional results for clients, including increased brand awareness, lead generation, customer acquisition and revenue growth, while maximizing ROI and cost efficiency.
• Provided strategic advisement and planning for omnichannel marketing campaigns including digital initiatives, PPC, website development and integrated content marketing. PR, CX, social media marketing, video, and apps.
• Implemented data-driven strategies to continuously optimize campaign performance and achieve or exceed client goals, leveraging A/B testing, performance analytics, and iterative refinement.
• Implemented customer journey mapping, leveraging analytics and CRM to optimize client engagement and conversion rates.
• Identified gaps in client’s existing marketing strategies and proposed innovative solutions to address them, leveraging emerging trends, technologies and best practices.

Various

• Consulted with small businesses across various industries including travel and tourism, professional services, CPG, health, wellness, restaurant, art gallery, insurance, entertainment, and Saas, providing expertise for.
• Optimized analytics tracking and measure of campaign performance, delivering actionable insights to guide clients’ business strategies.
• Developed and managed e-commerce and affiliate marketing websites, driving revenue growth and customer engagement.
• Orchestrated all facets of event management and event marketing strategies for medium scale events optimizing brand exposure resulting in increased customer and exhibitor acquisition.

Austin, Texas Area

• North America Group Account Director for Fortune 100 client Dell’s Consumer/Small Business and B2B integrated marketing communication strategy and production.
• Directed integrated marketing communications strategy for Fortune 100 client Dell, overseeing multi-channel initiatives from conception to execution.
• Planned and managed multimillion-dollar client budgets and coordinated internal teams to meet project deadlines and financial targets.
• Spearheaded the implementation of innovative product differentiation and messaging, CRM, digital and print strategies, leveraging customer insights and emerging technologies to drive business results.
• Developed agile project management frameworks, increasing team productivity and adaptability in response to changing client needs.
• Implemented lean six-sigma principles to streamline marketing operations, reducing costs and improving efficiency.

Austin, Texas Area

• Account Director role leading NA agency team and well as working hands-on as an integrated global team member to globalize Dell’s marcom and marcom processes, develop global and regional branding and messaging and.
• Manage and oversee account and project management for Dell’s integrated digital, broadcast and print marketing communications materials and all related business including lead gen, demand gen and re-targeting.
• Establish long and short-term strategic, tactical brand, messaging, and marketing solutions for client’s CRM, product lines, digital and integrated traditional marketing and sales related channels.
• Utilize Customer Journey Mapping, Audience Insights and Competitor Research, Roadmap Planning, UX strategy, Social Listening, Research, and Emerging Technology Adoption through new client initiatives and within.
• Manage multimillion client quarterly budgets, client project marketing scope of work, incremental scope coordination and internal team’s ability to meet project schedules and financial goals.
• Lead strategic insights and direction including new digital technology to grow agency’s SOW across Dell’s CSMB account.

• Sole on-site manager for Dell client, focused on catalog and direct mail business
• Oversee strategy development, creative management and production supervision for consumer marcom projects including integration with new product launches and their materials development.
• Lead and quarterback all collaborative functions in running the day-to- day business for Haggin projects.
• Supervise all workflow and communications procedures of Haggin for catalog and direct mail, and email CRM.
• Manage phases of budgeting and scheduling of complex marketing campaigns.
• Evaluate creative concepts and give market relevant and client requested input to creative teams, working with Brand Strategy and Brand Voice for each client product launch and additional offerings.

• Oversee and develop client relationships and staff for hospitality, luxury real estate, financial, healthcare, leisure and non-profit verticals.
• Forecast and manage project budgets.
• Plan media targets and evaluate quarterly reporting.
• Write and develop creative and media briefs; develop website architecture and content management; lead research efforts for client projects.
• Develop unique, new and innovative integrated media approaches and strategies as well as public relations to help build client strategic objectives.
• Implement strategic account planning, offer direction and handle execution of all client media services and public relations; handle traditional media planning and purchasing.