Website maintenance and development for LIMRA and LOMA

Conduct in-store tastings of this artisanal craft cider and represent/sell brand at events - nights and weekends

Managed 20+ trade shows per year; maintained WordPress website (including managing a translation project into Latin American Spanish and Simplified Chinese); supervised digital agency; tracked Google Analytics and worked to improve overall website SEO; Google Analytics Individual Certification

Devised innovative plans to drive subscription and single ticket sales using digital strategies, print advertising, and word of mouth tactics. Supervised digital design firm.Storytelling through social media to build audience awarenessPivoted from live, in-person concerts to digital content during pandemic

Oversaw branding for CDSS. Editor of the quarterly CDSS News. Designed, wrote and produced marketing and promotion materials in support of development, membership, and camp programs. Wrote, designed, and disseminated e-blasts. Maintained web content and supervised contracted webmaster. Planned and executed social media strategy. With the Community Resources Manager, planned and implemented a monthly Web Chat series for dance and song organizers. Advocated for the participatory arts in… Show more Oversaw branding for CDSS. Editor of the quarterly CDSS News. Designed, wrote and produced marketing and promotion materials in support of development, membership, and camp programs. Wrote, designed, and disseminated e-blasts. Maintained web content and supervised contracted webmaster. Planned and executed social media strategy. With the Community Resources Manager, planned and implemented a monthly Web Chat series for dance and song organizers. Advocated for the participatory arts in Washington, DC, and Boston, MA. Show less

For this national arts & education service organization:-- Designed, developed, maintained, and created content for 500+ page main website, Centennial website, and separate e-commerce website - all three in the Joomla CMS-- developed several WordPress sites-- social media marketing and commerce-- designed, developed and distributed e-blasts through Constant Contact-- maintained Google intranet site and Google for Nonprofits account-- tracked and reported website… Show more For this national arts & education service organization:-- Designed, developed, maintained, and created content for 500+ page main website, Centennial website, and separate e-commerce website - all three in the Joomla CMS-- developed several WordPress sites-- social media marketing and commerce-- designed, developed and distributed e-blasts through Constant Contact-- maintained Google intranet site and Google for Nonprofits account-- tracked and reported website metrics through Google Analytics-- tracked and reported social media metrics -- supported 12-member staff with digital graphics and IT support when needed-- help desk support for members Show less

Started this one-stop marketing and communications shop to raise brand awareness for companies in Western Massachusetts and beyond:-- WordPress and Joomla website development-- Email newsletter marketing campaigns-- Graphic Design for web and print-- Promotional Copywriting-- Logo Design and Branding-- Trade Show and Event PlanningWas webmaster/digital content producer for the Country Dance and Song Society (see above), a national nonprofit based in… Show more Started this one-stop marketing and communications shop to raise brand awareness for companies in Western Massachusetts and beyond:-- WordPress and Joomla website development-- Email newsletter marketing campaigns-- Graphic Design for web and print-- Promotional Copywriting-- Logo Design and Branding-- Trade Show and Event PlanningWas webmaster/digital content producer for the Country Dance and Song Society (see above), a national nonprofit based in Easthampton, MA, for 7 years. Other clients: Pioneer Valley Symphony (Greenfield, MA); Gotham Early Music Scene (NYC); Franklin County Chamber of Commerce; Hilltop Farm Education Center of Suffield, CT; Suffield Community Aid (Suffield, CT); Angel-Guard Products (Worcester, MA); the Franklin County Community Development Corporation; the Franklin Hampshire Regional Employment Board; Worldstone, Inc., the Greenfield Farmers Market; Lyonsville Farm (Colrain, MA); Cafe Campesino Coffee Roasters (Americus, GA); Peace Coffee (Minneapolis, MN); and the Catholic Library Association (Baton Rouge, LA). Hired and supervised outside consultants, including graphic artists, web developers, illustrators, photographers, and videographers. Show less

Developed, wrote, designed, and implemented successful marketing strategies to increase brand visibility and drive sales performanceManaged company's presence at major trade shows