Lynn Pearce Email & Phone Number

Working with startup and mature clients within Europe and Canada, delivering marketing strategies for growth. My current role as CMO at Urban Games Ltd UK, an AI-driven, full-stack marketing agency, involves consulting for various gaming (B2C) and non-gaming verticals (B2B) across Canada. I drive growth through marketing, lead generation, strategic.

Building a super affiliate company, we focus on SEO, CRO and PPC to drive growth. We understand the importance of acquisition, conversion, and retention and offer opportunities to supercharge these areas. By combining loyalty and gamification, we help boost player activity and wagering volumes. Our real-time rewards create an immediate sense of.

I developed brand strategies for three successful brands in diverse regions: Aragon Casino, Club Double, and MobiusBet and had overall accountability for the planning and implementation of the global marketing strategy, including all functional responsibilities of integrated marketing campaigns, content marketing, digital, social, PR, offline.

Msida, Malta, MT

• Accountable for the planning and implementation of the global marketing strategy, including all functional responsibilities of integrated marketing campaigns, content marketing, digital, social, PR, offline.
• Led the development and execution of the strategy for acquisition and conversion funnels, with a strong focus on affiliate marketing and working with existing affiliate relationships in different regions globally to.
• Devised and implemented strategic roadmaps and go-to-market campaigns for the launch of new markets and products tailored to the market and customer base, optimizing creative processes and CRM to drive ROI in the short.
• Drove strategic recommendations by monitoring and benchmarking competitor campaigns and managing the media and publication plans from multiple 3rd party agencies.
• Defined the brand strategy, including positioning strategy, multi-geo strategy, competitor analysis, and geographical expansion.Working with teams from different cultural backgrounds, I fostered a collaborative and.

Accountable for the planning and implementation of the marketing strategy and launch of the iGaming Group of companies, including all functional responsibilities of integrated marketing campaigns, account-based marketing, lead generation, product marketing, content marketing, digital, social, PR, offline, brand management, campaign planning and trade show.

As an Interim Head of Marketing at Pragmatic Play, I utilized a broad range of skills to develop and execute effective marketing strategies for the B2B casino software developer company. I utilized my extensive knowledge of global marketing strategies to identify and target new markets for Pragmatic Play's products and services, while also leveraging.

• Strategic Marketing Operations Manager Tabella - Online casino gaming business in PragueResponsible for the digital marketing strategy, CRM, planning, branding, and Operations of 26 online casinos – flagship brand is.
• Implement CRM monthly campaigns based on agreed Calendar of Events.
• Work with brand and content teams to ensure consistency in messaging from first deposit across multiple brands to drive retention and player loyalty; and reporting on these campaigns weekly.
• Delivery of specific and personalised campaigns for VIP players through all tiers.
• Initiate innovative marketing automation projects with IT/processing and software development to streamline communication and turnaround times.
• Work with Product team to initiate and implement new tools that will improve customer communication channels (Zendesk and AI).

• Responsible for the overall digital marketing strategy, CRM, branding, and project management of new operator brands on the network.
• Management of a virtual CRM and creative team to meet business objectives in line with strategy and delivery of ROI, including 3rd party advertising, media and creative companies.
• Management of the B2B contractual agreements between 3rd party licensees and ensure the deliverability of the new product to market, actively leading all phases of the project.
• Lead integration projects with various software development companies.
• Manage all change projects with software development, including the necessary IT technologies required to meet the business needs.
• Management of all direct marketing offline deliverables.

• Julian International PLC - online gaming, with emphasis on sports betting, plus poker, casino and skill game products.https://www.betonline.ag/ https://www.sportsbetting.ag/ and.
• Management of a CRM and creative team to meet business objectives in line with strategy and deliver ROI.
• Responsible for the execution of all marketing tasks and deliverability of campaign requirements.
• Management of all direct marketing offline deliverables.
• Development and implementation of email and mobile campaigns, including post-campaign reporting and analysis.

• Ecom Enterprize NV specialized in software development primarily focused towards the online gaming sector, specifically casino and poker products, including the development of gaming Terminals and pre-paid cards for.
• Management of an integrated creative and web development team.
• Management of all direct marketing offline deliverables, including events management at various trade shows.
• CRM and daily analysis of data / segmentation / remarketing / Google analytics.
• Affiliate marketing.
• Lead the integration of projects with IT/software development companies.

• Urban Active- an outsource agency, delivering multi-disciplinary projects to corporate clients and SMEs.
• Management and build of website design projects for corporate clients and SME’s over the full project life cycle, contributing to the pitch and project scoping with the clients.
• Advise advertising agencies on the Digital environment, and implementation of CRM capabilities.
• Brand, corporate, e-commerce and SEO focus for new builds, and maintenance of existing sites.
• Operational resource allocation of outsourced copywriters, designers and technical web development teams.
• Accountable for all creative delivery, strategic branding and promotions, and offline production.

Cape Town, Western Cape, ZA

• As a member of the Executive committee, I have had extensive involvement in the disciplines of strategic marketing and planning, branding, portfolio management, resource optimisation, maximisation of profitability.
• The strategy and implementation of a CRM customer loyalty programme for retention.
• Implementation of an online auction, plus merchandising and fulfilment platform for customer loyalty.
• VIP specific personalised campaigns to continually drive online play and loyalty across all tiers, including MVP.
• Management of all ATL / TTL / BTL and direct marketing offline deliverables, in line with business objectives.
• Analysis of site traffic patterns to identify optimization opportunities and improve customer experience.

I started HyperActive Productions and New Media Agency - with 8 highly skilled staff - in different fields of expertise i.e. Video / TV / animation / Design / html / compilation / production and sale - and then out to look for clients! Within 2 years went from zero profits to over R5 million - not bad for a new company pushing new technologies, educating.

Strategic Brand Management, Business, Management, Marketing, And Related Support Services

Project Management, Marketing