Lynn Pearce Email and Phone Number

Lynn Pearce's Location

City of Cape Town, Western Cape, South Africa, South Africa

About Lynn Pearce

I am an experienced CMO, with over 20 years of proven success in the iGaming and gambling industry, having launched and managed more than 40 gaming brands across casino, sports betting, poker, esports, and live casino verticals. I specialize in developing and executing data-driven marketing strategies, building B2B and B2C partnerships, and leveraging AR/VR technology to enhance player engagement and retention.Recently, I have been focusing on an emerging trend — Digital Twins. Drawing from my roots in land-based casinos — I see enormous potential in creating Digital Twins of physical casino environments.With Digital Twins, players can experience the land-based casino environment even when they're playing online. By utilizing AR/VR technology, I plan to create branded websites that mirrors the physical land-based casino, complete with table games, slot machines, electronic gaming, and Salon Privé rooms, catering to high-rollers. This immersive experience will enhance loyalty and engagement.Having had experience organizing events, production, photography, and video shoots with creative direction in gaming, I am uniquely positioned to execute this vision. I believe that the Digital Twin concept will revolutionize the gaming experience for both operators and players, making it a key differentiator in an hugely competitive market.Beyond this, my leadership skills enable me to mentor young talent, building high-performing cross-functional teams. I excel at working in fast-paced environments, driving profitability while also innovating and adapting to the evolving market landscape.What I bring to the table:• Over two decades of experience in iGaming, B2B/B2C marketing, affiliate marketing, and digital growth strategies.• Innovator in the emerging Digital Twin trend for land-based and online casinos, using AR/VR to create immersive experiences, including VIP-level Salon Privé rooms.• Leadership of remote, multicultural teams across multiple time zones.• A strong focus on mentorship, helping young professionals grow within the iGaming industry.• A data-driven approach to marketing and customer engagement that ensures both short-term results and long-term growth.• Proven track record of building strategic partnerships with global gaming companies.I am passionate about pushing the boundaries of the gaming industry, helping organizations achieve long-term growth while maintaining operational efficiency. I am always open to consulting roles or permanent positions that allow for hybrid/remote work and align with my vision for innovation in iGaming.

Lynn Pearce's Current Company Details

Affmeta

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Lynn Pearce Work Experience Details

Cmo

Urban Games Ltd Uk Sep 2022 - Present

Working with startup and mature clients within Europe and Canada, delivering marketing strategies for growth. My current role as CMO at Urban Games Ltd UK, an AI-driven, full-stack marketing agency, involves consulting for various gaming (B2C) and non-gaming verticals (B2B) across Canada. I drive growth through marketing, lead generation, strategic branding opportunities, affiliate and partnership marketing, CRM, SEO, CRO, and PPC strategies online, direct marketing, print and reproduction, showcasing my ability to adapt and excel in dynamic environments. My responsibilities include ownership of the marketing and brand strategy, management of significant marketing budgets, and collaboration with product, development, commercial and account management teams in matrix organisations.
Cmo

Affmeta Sep 2021 - Present

Building a super affiliate company, we focus on SEO, CRO and PPC to drive growth. We understand the importance of acquisition, conversion, and retention and offer opportunities to supercharge these areas. By combining loyalty and gamification, we help boost player activity and wagering volumes. Our real-time rewards create an immediate sense of gratification, fostering long-term loyalty among your customers.We are entrepreneurial, with large-scale ambition, strategic, have a tight grip on metrics, infectious energy and passion.A dynamic and results-driven company with a proven track record of success in developing and implementing global marketing strategies across multiple verticals within igaming.Skilled in identifying and recommending new opportunities for customer acquisition, conversion, and retention, we have identified the best partners to help us grow our customers igaming brands in Europe, Canada, Brazil and India. We manage the professional relationships of external advertising and media/publishing agencies, 3rd parties and affiliates.Working with teams from different cultural backgrounds, we understand the importance of cultural sensitivity, effective communication, and the ability to adapt to different working styles. By fostering a collaborative and inclusive work environment, we enable teams to work efficiently and effectively towards achieving their goals.

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Co-Founder And Ceo

Mobius Interactive Ltd May 2020 - Nov 2021

I developed brand strategies for three successful brands in diverse regions: Aragon Casino, Club Double, and MobiusBet and had overall accountability for the planning and implementation of the global marketing strategy, including all functional responsibilities of integrated marketing campaigns, content marketing, digital, social, PR, offline, multi-channel campaigns, affiliates, native advertising, SEO, campaign planning, and exhibitions, events, sponsorships/partnerships.I led the development and execution of the strategy for acquisition and conversion funnels, with a strong focus on affiliate marketing and working with existing affiliate relationships in different regions globally to achieve explosive growth.I devised and implemented strategic roadmaps and go-to-market campaigns for the launch of new markets and products tailored to the market and customer base, optimizing creative processes and CRM to drive ROI in the short term while planning for long-term growth and profitability.

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Global Head Of Marketing

Ogaming Jun 2019 - May 2020

Msida, Malta, Mt

Accountable for the planning and implementation of the global marketing strategy, including all functional responsibilities of integrated marketing campaigns, content marketing, digital, social, PR, offline, multi-channel campaigns, affiliates, native advertising, SEO, campaign planning, and exhibitions, events, sponsorships/partnerships. • Led the development and execution of the strategy for acquisition and conversion funnels, with a strong focus on affiliate marketing and working with existing affiliate relationships in different regions globally to achieve explosive growth. • Devised and implemented strategic roadmaps and go-to-market campaigns for the launch of new markets and products tailored to the market and customer base, optimizing creative processes and CRM to drive ROI in the short term while planning for long-term growth and profitability. • Drove strategic recommendations by monitoring and benchmarking competitor campaigns and managing the media and publication plans from multiple 3rd party agencies. • Defined the brand strategy, including positioning strategy, multi-geo strategy, competitor analysis, and geographical expansion.Working with teams from different cultural backgrounds, I fostered a collaborative and inclusive work environment. Through my leadership, I instilled a culture of accountability and ownership, resulting in high-quality work and successful outcomes.

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Acting Head Of Marketing

Igaming Group Jan 2019 - Apr 2019

Accountable for the planning and implementation of the marketing strategy and launch of the iGaming Group of companies, including all functional responsibilities of integrated marketing campaigns, account-based marketing, lead generation, product marketing, content marketing, digital, social, PR, offline, brand management, campaign planning and trade show exhibitions, events, sponsorships / partnerships, including full accountability for budget planning, purchasing media, post-campaign analysis and on-going optimization to achieve brand and wider marketing obligations.
Interim Head Of Marketing

Pragmatic Play Jun 2018 - Oct 2018

As an Interim Head of Marketing at Pragmatic Play, I utilized a broad range of skills to develop and execute effective marketing strategies for the B2B casino software developer company. I utilized my extensive knowledge of global marketing strategies to identify and target new markets for Pragmatic Play's products and services, while also leveraging integrated marketing campaigns, content marketing, digital marketing, social media marketing, and PR to enhance brand awareness and engage customers across multiple channels. I also oversaw the company's affiliate and performance marketing programs, utilizing SEO, CRM, and campaign planning to optimize ROI and drive customer acquisition and retention. Additionally, I planned and executed successful exhibitions and events, sponsorships/partnerships, and media purchasing initiatives, while analyzing post-campaign data to identify areas for improvement and further optimization. With a strong focus on brand strategy, positioning, and competitor analysis, I helped the company expand its geographical footprint and gain a competitive edge in the highly competitive casino and sports betting gaming industry.Once again I had the opportunity to work across many regions, with diverse cultures. and gained further valuable insight into the importance of cultural sensitivity, effective communication, and the ability to adapt to different working styles. By fostering a collaborative and inclusive work environment, I enabled my teams to work efficiently and effectively towards achieving their goals.
Marketing Operations Manager

Tabella Jul 2016 - Jun 2018

Strategic Marketing Operations Manager Tabella - Online casino gaming business in PragueResponsible for the digital marketing strategy, CRM, planning, branding, and Operations of 26 online casinos – flagship brand is https://www.planet7casino.com/• Implement CRM monthly campaigns based on agreed Calendar of Events.• Work with brand and content teams to ensure consistency in messaging from first deposit across multiple brands to drive retention and player loyalty; and reporting on these campaigns weekly.• Delivery of specific and personalised campaigns for VIP players through all tiers.• Initiate innovative marketing automation projects with IT/processing and software development to streamline communication and turnaround times.• Work with Product team to initiate and implement new tools that will improve customer communication channels (Zendesk and AI).• Strategise with Acquisition, Affiliate, SEO and Conversion teams to deliver on acquisition and conversion activities.• Assist VP Business Development with creative solutions of strategic endeavors in new markets.• Facilitate dialog between IT / Development and Business teams in a high transaction e-commerce organization.• Responsible for the execution of all marketing tasks and deliverability of campaigns.• Management of direct marketing offline deliverables.• Development of a social media marketing strategy as an integral part of the marketing mix.• Development and implementation of email campaigns and post-campaign reporting and analysis.• Identification and implementation of website enhancements to maximize conversion.• Work with in-house CRM system for tracking daily analysis of data / segmentation / remarketing.• Work creatively with content team to deliver on lifecycle player journeys and usability.• Cross-sell, upsell marketing activities on a daily, weekly and monthly basis.
Digital Marketing Manager

The Equity Poker Network Oct 2014 - Jul 2016

Responsible for the overall digital marketing strategy, CRM, branding, and project management of new operator brands on the network.• Management of a virtual CRM and creative team to meet business objectives in line with strategy and delivery of ROI, including 3rd party advertising, media and creative companies.• Management of the B2B contractual agreements between 3rd party licensees and ensure the deliverability of the new product to market, actively leading all phases of the project.• Lead integration projects with various software development companies.• Manage all change projects with software development, including the necessary IT technologies required to meet the business needs.• Management of all direct marketing offline deliverables.• Implement all Service Level Agreements, Intellectual Brand Property Guidelines and Copyright agreements.
Digital Marketing Manager

Julian International Jul 2013 - Sep 2014

Julian International PLC - online gaming, with emphasis on sports betting, plus poker, casino and skill game products.https://www.betonline.ag/ https://www.sportsbetting.ag/ and https://www.tigergaming.com/casinoResponsible for the overall digital marketing strategy, CRM, poker products, casino products, creative direction and branding to ensure maximisation of profitability.• Management of a CRM and creative team to meet business objectives in line with strategy and deliver ROI.• Responsible for the execution of all marketing tasks and deliverability of campaign requirements.• Management of all direct marketing offline deliverables.• Development and implementation of email and mobile campaigns, including post-campaign reporting and analysis.
Marketing Director

Ecom Enterprize Nv Norway Jan 2009 - Jul 2013

Ecom Enterprize NV specialized in software development primarily focused towards the online gaming sector, specifically casino and poker products, including the development of gaming Terminals and pre-paid cards for land-based customers. Responsible for the overall digital marketing strategy, CRM, casino and poker products, creative direction, branding, general management, IP, CRM data analysis, licensee and affiliate management. • Management of an integrated creative and web development team.• Management of all direct marketing offline deliverables, including events management at various trade shows.• CRM and daily analysis of data / segmentation / remarketing / Google analytics.• Affiliate marketing.• Lead the integration of projects with IT/software development companies.• Negotiate and manage the company’s contractual and commercial relationships with vendors, Agents, Affiliates, new business leads, 3rd parties and advertising agencies.• Conceptualize and implement all creative solutions for online and offline acquisition/conversion/retention marketing promotions monthly.
Digital Marketing Consultant

Urbanactive - Outsourcing Jun 2007 - Jan 2009

Urban Active- an outsource agency, delivering multi-disciplinary projects to corporate clients and SMEs.• Management and build of website design projects for corporate clients and SME’s over the full project life cycle, contributing to the pitch and project scoping with the clients.• Advise advertising agencies on the Digital environment, and implementation of CRM capabilities.• Brand, corporate, e-commerce and SEO focus for new builds, and maintenance of existing sites.• Operational resource allocation of outsourced copywriters, designers and technical web development teams.• Accountable for all creative delivery, strategic branding and promotions, and offline production.• Responsible operationally for the execution of all marketing tasks and deliverability of campaigns.• CMS website daily/weekly/monthly updates, Google analytics and best practice usability.• Identify new business opportunities and modes of service delivery through targeted initiatives.• Implement all Service Level Agreements, Intellectual Brand Property Guidelines and Copyright agreements.
Gm: Studio & Fulfilment

Forwardslash Jan 2003 - May 2007

Cape Town, Western Cape, Za

As a member of the Executive committee, I have had extensive involvement in the disciplines of strategic marketing and planning, branding, portfolio management, resource optimisation, maximisation of profitability, CRM, customer database analysis and segmentation, staff development, general management, IP, financial management, board level presentations, policy/process development and implementation, the mentoring and coaching of staff and teams at all levels.I was responsible for overall strategy and hands-on implementation of all online and offline creative output, content creation and project management of all digital campaigns.I identified and recommended new opportunities for customer acquisition, conversion, maximized retention, frequency and loyalty of customers through the conceptualization and development of a loyalty program and online auction room. I developed policies and procedures relating to the management of external advertising and media/publishing agencies, 3rd parties, plus the implementation of good workflow processes, giving marketing teams the ability to get to the player base as quickly as possible in a fast changing environment with ever changing priorities.• The strategy and implementation of a CRM customer loyalty programme for retention.• Implementation of an online auction, plus merchandising and fulfilment platform for customer loyalty.• VIP specific personalised campaigns to continually drive online play and loyalty across all tiers, including MVP.• Management of all ATL / TTL / BTL and direct marketing offline deliverables, in line with business objectives.• Analysis of site traffic patterns to identify optimization opportunities and improve customer experience.• Implemented targeted ATL / TTL / BTL initiatives with external agencies.• Negotiated and managed the company’s contractual and commercial relationships with suppliers, legal teams, and 3rd party advertising agencies.

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Managing Director

Hyperactive 1997 - 2002

I started HyperActive Productions and New Media Agency - with 8 highly skilled staff - in different fields of expertise i.e. Video / TV / animation / Design / html / compilation / production and sale - and then out to look for clients! Within 2 years went from zero profits to over R5 million - not bad for a new company pushing new technologies, educating clients and building a business! In fact, we became so successful that the company and I were headhunted by Interactive Ltd. in Dubai, who purchased Hyperactive in 2002!

Lynn Pearce Skills

Leadership Marketing Management Direct Marketing E Commerce Database Marketing Media Buying Social Media Online Lead Generation Web Marketing Online Marketing Digital Strategy Customer Retention Start Ups Mobile Marketing New Product Development Web Analytics Digital Marketing Advertising Integrated Marketing Lead Generation Google Adwords B2b Marketing Seo Strategy New Media Online Advertising Online Gaming Customer Experience Management Content Strategy Entrepreneurship Affiliate Marketing Viral Marketing Marketing Cross Functional Team Leadership Google Analytics Conversion Optimization Social Media Marketing Creative Direction Multi Channel Marketing Email Marketing Sem Customer Acquisition Management Product Development Strategic Communications Marketing Communications Brand Management Copywriting Affiliate Management Ppc

Lynn Pearce Education Details

Aaa School Of Advertising

And Related Support Services
Cape Peninsula University Of Technology

Marketing

Frequently Asked Questions about Lynn Pearce

What company does Lynn Pearce work for?

Lynn Pearce works for Affmeta

What is Lynn Pearce's role at the current company?

What schools did Lynn Pearce attend?

Lynn Pearce attended Aaa School Of Advertising, Cape Peninsula University Of Technology.

What are some of Lynn Pearce's interests?

Lynn Pearce has interest in Children, Interior Decoration, Poverty Alleviation, Human Rights, Animal Welfare, Travel, Arts And Culture.

What skills is Lynn Pearce known for?

Lynn Pearce has skills like Leadership, Marketing Management, Direct Marketing, E Commerce, Database Marketing, Media Buying, Social Media, Online Lead Generation, Web Marketing, Online Marketing, Digital Strategy, Customer Retention.

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