Responsible for Marketing and Sales Operations supporting all areas of the business and segments including, Commercial, Residential, Hospitality, Wholesale, and GovEd.

Leads the sales enablement campaign/program strategy and execution. Works with cross functional teams and external agencies to develop campaign strategy aligned with business goals. Drives the partnership between marketing and sales and leads the field marketing team to champion the sales channels needs across the organization.Field marketing and sales enablement campaign director.

Leader of the Field Marketing team, covering a defined region along with ensuring a consistent approach nationally. In-market, point of attack for executing GTM strategy: Proactively engages with Sales teams to coordinate, communicate and optimize the impact of marketing activities and programs (across Product/Verticals, Demand Gen, AR, PR/Social, Channel, Events, Media, etc.).Primary conduit linking Sales and Marketing teams. Enhances partnership between Marketing and Sales to drive appointments and new opportunities.

Managed and grew the Charlotte North Market by maintaining accounts, signing new business, aiding in production and scheduling, and working strategically to exceed goals.Cultivated new business to successfully launch two Charlotte markets prior to targeted launch date. Selected as a New Hire Accelerator, mentored and trained new hires.Promoted within 16 months from Marketing Consultant to Senior Marketing Consultant.

Maintained physician relations and increased patient referrals.Managed yearly schedule, displays, and promotion of health fairs, industry expos, and events.Developed a successful marketing campaign to grow referrals and outside inquires to the Clinical Research Division.Implemented usage of salesforce.com to track activity, opportunities, and results.

Sold an Internet based suite of services that provides Commercial Real Estate information to Commercial Brokerage firms, Appraisers, Lenders, and Developers. Managed a large book of business, including current account growth and securing new accounts.Conducted product user training sessions with individual clients and groups. Planned and delivered presentations to C-level executives, in group and individual settings.

Completed Yellow Book Leaders’ Academy Management training.Launched first year directory in Gaston County. Selected to work as the Team Lead, working along-side the management team to plan and implement sales strategies.Trained new hires, mentored and developed new Representatives.Promoted within 12 months from Account Representative to Account Executive.

Maintained and grew a large base of yellow page advertising accounts.Completed all directories in the top 10th percentile.