Online and Offline Marketing Consulting & Coaching

Responsible for the firm’s business development and marketing initiatives, including:• Marketing Planning and Implementation – Develop and manage the implementation of annual strategic marketing plans and budgets for the firm and firm departments.• Marketing Department Supervision – Direct and manage the marketing staff in the implementation and production of all firm marketing activities, including advertising, collateral material, events, seminars and e-marketing programs.• Business Development – Represent the firm at local business/community organizations; recognize opportunities for the firm. Actively network within the Valley.• Direct Sales – Develop and follow up on sales leads for audits, reviews, tax work, and business valuations.• Training and Coaching – Promote and develop marketing and business development talents among the firm’s professional staff. Work with individual staff members to develop personal marketing plans to achieve their individual business development goals.• Presentations – Act as the public face of the firm as necessary. Actively seek out and create speaking opportunities for firm professionals.• Public Relations – Develop relationships with media and key individuals in the community. Serve as liaison to firm experts.

(Formerly Pillsbury Madison & Sutro)Responsible for the law firm’s marketing initiatives on the East Coast with a primary focus on the Intellectual Property Group, including:Proposals/RFPsTrade ShowsBusiness Development TrainingAdvertisingSeminarsContact Management DatabaseNewslettersStrategic Planning Public RelationsBudgetingIntellectual Property Web SiteInternal Communications

(Formerly Aronson, Fetridge & Weigle and Aronson & Company)Responsible for overall firm marketing and industry niche marketing:• Strategic Planning: Firm-wide and niche area strategic marketing planning. • Public Relations: Wrote and distributed all press releases.• Direct Mail: Designed and implemented tightly focused direct mail programs for specific industry niches.• Firm Sponsored Seminars. Oversaw the management and coordination of all firm sponsored seminars. Approximately 60 to 70 per year.• Firm Newsletters: Edited, designed, printed, distributed and published six bi-monthly, 8-page newsletters.• Contact Management: Responsible for tracking the follow up of all seminar participants and newsletter recipients for potential client work.• Graphic Design: Supervised in-house graphic designer/marketing coordinator.• Marketing Database: Supervised the maintenance and accuracy of 18,000 record marketing database on firm network.• Collateral Materials: Oversaw the production, design, and printing of all collateral materials, seminar invitations, direct mail, and presentation materials.• Trade Shows: Implemented all trade shows and conventions• Home Page: Oversaw the development and maintenance of firm’s home page.• Practice Development: Developed in-house practice development training program for professionals from entry level up to partner level.• Salary Survey: Developed Mid-Atlantic Construction Industry Salary Survey. By surveying the construction industry on this important topic, we were able to provide our clients with valuable business information, further cement our reputation among both clients and prospects as construction experts, and identify some specific consulting needs in the area of salary administration among several prospects.