CommunicationsLead, guide and work alongside communications and CDC team in conceptualising, developing, executing and managing overall communication strategy and plan for the CS CDC and CS52 community programmes.Community ProgrammesLead in development and implementation of joint projects / programmes (The Purple Parade & The Purple Symphony) of the CDC, including stakeholders management.PartnershipsLead in effective engagement of key volunteers and stakeholders groups for programmes relating to Socio-Emotional Wellness & Inclusiveness.

Apr’22 till Nov’23Segment Lifestyle Partnership (SLP) - Manage strategic initiatives by identifying current or new partners to support key HPB’s programmes (e.g. health promoting malls, healthy ageing, substance abuse, health screening, mental wellness, and communicable disease) targeting the general population, and for the niche segments (e.g. youths, parents, ethnic minority and lower income population). July’21 till Mar’23The Grocery Voucher Scheme (GVS) is part of the Care and Support Package announced at Budget 2020 to support less well-off Singaporeans with their household expenses during the COVID-19 pandemic. Under the GVS, a total of 63 million in assistance is provided to over 160,000 eligible Singaporeans.(Responsibilities)• Work closely with stakeholders to scope, develop and/or align partnership initiatives by bridging partner and HPB’s interest to reach mutually beneficial collaborative agreement. • Collaborating with various inter-agency workgroups (MOF, CPFB, PA, SPF), participating supermarkets (FairPrice, Sheng Siong, Giant, Prime supermarket) and vendors to define clear goals, establish project milestones and overcome any project delivery challenges to ensure successful disbursements of Grocery Vouchers.(Achievements)• SLP - Engaged internal stakeholders, adopted data-driven approach to establish strategic collaboration framework. The framework provides clarity of goals and guided the follow-up communication with partners to ensure that partnerships strategies is built on a common ground. Partners: TikTok, POSB Smart Buddy, Mothercare.• GVS - Successfully rolled out voucher disbursement in Oct’21 to over 160,000 recipients. Demonstrated competency in project management - ideation, operations planning, management of project timelines, budgeting and serving as the liaison among stakeholders.

o Look Beyond my Disability, See the True Me (STTM)STTM was a nationwide public education campaign that advocates for the social inclusion of persons with disabilities. It aims to encourage the public to see the person for who they are, instead of the disability they have.o Beyond the Label (BTL) MovementBTL is a nationwide mental health anti-stigma movement to address stigma faced by persons with mental health conditions. BTL Fest is an annual festival that aims to connect with the public who want to know more about mental health and how to support those with a mental health condition.o SG Cares (SG Cares) MovementSG Cares is a national movement that seeks to inspire more Singaporeans towards a caring, compassionate and inclusive society through daily act of kindness such as individual giving and sustained volunteerism. o The President’s Challenge (PC)PC is an annual campaign supported by the kindness and generosity of people from all walks of life, to support the vulnerable groups. (Responsibilities)• Identified and secured partnerships across the people, private and public (3Ps) sectors to design the communications approaches, and ensure the plans were integrated with public communications.• Managed public education campaigns from conceptualisation to implementation. Monitored campaign effectiveness and analysed survey findings to improve outcome. • Oversaw the department budget, tender process management and NCSS’ web enquiries.(Achievements)• Successfully forged approximately 60 strategic partnerships with local and international corporate organisations to build compelling narratives for campaigns and movement. • Garnered up to $55,000 cash sponsorships and $25,000 product sponsorships to offset expenditure for BTL Fest 2010.• 5% uplift in public attitude towards persons with disabilities for STTM campaign.• Outperformed set KPI by 60% in 2019. Reached out to over 100,000 individuals in 2020.

• Team lead for Liang Court Marcom portfolio (Mar'12 till Aug'17)• Team lead for Tiong Bahru Plaza Marcom portfolio (Jan'15 till May'17)• Team lead for Hougang Mall Marcom portfolio (Sep'08 till Dec'14)(Responsibilities)• Achieved top of mind presence for the malls through effective marketing communications initiatives to create competitive advantage and strengthen market positioning.• Collaborated with tenants from various trade categories and implemented marketing solutions that were appropriate for different business needs.• Conducted regular performance analysis; spearheaded research and market studies that provided insights and opportunities for the business. • Responded promptly to customer inquiries, handled and resolved customer feedback.• Recruited, coached, inspired and retained employees.• Team Lead for 18 staffs(Achievements)• Launched newly refurbished Tiong Bahru Plaza to adapt to changing market needs.• Planned, managed and executed over 100 campaigns.• Garnered up to $800,000 cash sponsorships from financial institutions and tenants to offset expenditure.• Hougang Mall : Attained up to 4% growth in monthly foot fall, 3% increase in gross turnover.• Liang Court : Attained up to 4% growth in monthly foot traffic, 2% increase in gross turnover.• Tiong Bahru Plaza : Attained up to 19% growth in monthly foot traffic.

Developed and implemented targeted marketing strategies for 12 stores with 100 employees. (Responsibilities)• Delivered marketing strategies that leverage on both APAC divisions (7 countries) and local ideas, ensuring that it is consistently brand, country and segment appropriate• Instrumented staff incentive programs and conduct periodic training• Established mutually beneficial relationships with retail malls to heighten brand awareness and achieve business objectives• Team Lead for 2 staffs(Achievements)• Implemented ezlink payment to provide alternate retail payment
option• Developed Customer Service training video to equip front-line colleagues with service skills• Spearheaded adoption of non-profit organisation (Club Rainbow), raised public awareness and introduced fund raising activities in all stores

• Responsible for managing the masters and doctorate distance learning portfolios• Provided front line customer service to walk in students• Conducted orientation for new students• Conceptualised and design Interactive Orientation kit