Lynn Swayze

Lynn Swayze Email and Phone Number

Brand Voice/Offer Coach & Fractional CMO — Campaigns not working? I can fix it. | Family Law Marketing Strategist | Passionate about #A2J and #LegalTech. @ New Law Business Model (NLBM)
Lynn Swayze's Location
Bloomington, Indiana, United States, United States
Lynn Swayze's Contact Details
About Lynn Swayze

About me: I've been in marketing since 2004, however my real passion is ensuring that the everyday legal consumer has access to legal services which WORK ... and that lawyers love their job in the process. This is especially true in the area of family law. I love what I do, and if you'd like to connect or continue the conversation, feel free to DM me. ---Marketing Spiel:Since Lynn's first marketing job in 2005 to the present, Lynn Swayze has quietly brought massive upgrades and improvements to every business she's touched, including. . . ✨ In 2015, when an 8-figure information marketer needed to hire two new copywriters for his team. One was an in-the-trenches financial copywriter. The other was a new female copywriter. In every test, the new copywriter out-pulled the “industry insider” every time. That newbie copywriter was Lynn.✨ In 2017, when a brilliant software consultant wanted to turn a "side gig" of $10K a month with no established marketing into an organization capable of hiring a whole team, little did he expect his 5-figure investment in one woman would create $36,000 a month in new contract work and allow him to hire 5 people a mere three months later. That woman was Lynn.✨ When an agency wanted to improve a financial info-marketers campaigns, little did they know that their new freelance strategist's email and funnel updates would result in a 10X increase in webinar registrations and "too many calls booked"... resulting in them having to turn off their booking calendar! That strategist was Lynn.✨ When a $30 million ARR IT staffing agency wanted to transform their business and create a sales machine, little did they know that their 5-figure investment in a marketing strategist would result in their "biggest project to date" - a $1 million dollar staff augmentation project within 90 days of launch where before, marketing had never worked. That strategist and copywriter was Lynn.✨ In 2022, when one $5M/year agency needed to WOW their info-marketing, coaching, and professional services clients with converting copywriting and strategy, they pulled out their Senior Copywriter to get the job done... getting results like 7X ROAS, a $1M ad campaign, and more. That Senior Copywriter was Lynn.This is just the tip of the iceberg of all Lynn has contributed to brands. . . and she's just getting started! DM to start the conversation.Web: LynnSwayze.comEmail: support@lynnswayze.com

Lynn Swayze's Current Company Details
New Law Business Model (NLBM)

New Law Business Model (Nlbm)

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Brand Voice/Offer Coach & Fractional CMO — Campaigns not working? I can fix it. | Family Law Marketing Strategist | Passionate about #A2J and #LegalTech.
Website:
newlawbusinessmodel.com
Employees:
43
Lynn Swayze Work Experience Details
  • New Law Business Model (Nlbm)
    New Law Business Model (Nlbm)
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  • Lynn Swayze - The Expert'S Copywriter
    Fractional Cmo & Messaging Strategist For Professional Services Providers & Experts
    Lynn Swayze - The Expert'S Copywriter Mar 2015 - Present
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  • New Law Business Model (Nlbm)
    Copy Manager & Copywriter (Legal Info-Marketing)
    New Law Business Model (Nlbm) Apr 2024 - Present
    Us
    Came onto the team to lead the team of writers and “own” the brand voice for the company’s “NewLaw” brand.✅ Expanded the “Brand Voice Guide” with updated language✅ Brought on 2 new copywriters for the team✅ Increased booked calls 4X from webinars, exceeding our monthly sales goals each month✅ Created new webinars which better showcased the value proposition of the NewLaw training✅ Developed 5 new “Sophistication” Avatars which serve to guide the copywriting direction✅ Regularly reviews ad, email, and sales results for areas to improve and alignment with brand voice✅ Stays abreast of legal industry changes, estate planning topics, and so forth to be able to write compelling copy which attracts new members
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  • Rogue Family Law
    Family Law Marketing Consultant
    Rogue Family Law Apr 2020 - Dec 2024
    Ashland, Oregon, Us
    I managed the technology and marketing side of Rogue Family Law's entry into the "unbundled legal" space in Oregon as a remote-first law firm. Excluding Gavel workflows, I built the website (WordPress/ThriveThemes), built and managed the email CRM, (ActiveCampaign), built the zaps, ensured social posts and emails went out, and advised on overall marketing and technology strategy.Over the years, we:-> Built an on-demand document platform where individuals could create their court forms affordably and without having to hand-edit PDFs -> Created workflows (using Gavel) that provided instructions for families facing legal issues whether just starting out or trying to change an existing judgment -> Turned intakes Samantha used for traditional clients into courses and advice for DIY-er's to learn about their rights, responsibilities, and options ("Legal Orientation") without the high costs of traditional lawyering-> Created posts, emails and videos which gave away information to help individuals and families facing court to reduce their overwhelm and better navigate their optionsWhile the team recognized that this work is still incredibly needed, the demands of managing two different practice areas in two different states became an obstacle. The firm closed its doors December 2024 to focus entirely on advocacy for children in Maine.
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  • Tier 11
    Marketing Operations Manager + Content Writer
    Tier 11 Jul 2023 - Feb 2024
    Boston, Ma, Us
    Shifted to the Marketing Team during a time of internal business process transition to scrum:✅ Created the agile/scrum documentation which the marketing team, and the company, later relied on as their source of truth✅ Built out the marketing team processes and JIRA board, managing sprints✅ Built documentation, along with sales, for internal and cross-departmental processes✅ Assisted with content strategy and content development ✅ Managed the HubSpot account for the company, training sales team members, and building new properties, workflows, and reports as needed✅ Served as Sr. Copywriter for clients when needed✅ Joined the Customer Acquisition Show (CAS) as needed for content Left to pursue fractional/freelance work which better supported my career goals.
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  • Tier 11
    Senior Ad & Funnel Copywriter For Service Clients (Legal, Info-Marketing)
    Tier 11 Sep 2021 - Jan 2024
    Boston, Ma, Us
    Senior Copywriter for Tier 11's clients and for Tier 11, where I wrote Facebook ads, emails, and funnel pages for Tier 11 and its clients, including writing over 250 ads for a legal info-marketer/coach and a very successful full funnel for a personal injury lawyer.
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  • Cstmr Fintech Marketing & Design
    Hubspot Strategist And Digital Copywriter
    Cstmr Fintech Marketing & Design Apr 2021 - Jun 2021
    Austin, Texas, Us
    Filled in for the HubSpot specialist while he was on paternity leave. * Worked with clients to help them make the most of their HubSpot instance and launch more successful funnels* Built landing pages and email templates, wrote email copy, wrote landing page copy, wrote lead magnets, and reviewed content with an eye for conversions and alignment with the buyer journey* Worked within HubSpot and Mailchimp to launch email campaigns and report on metrics* Designed a unified HubSpot Onboarding Process which simplified HubSpot setup and better ensured long-term success for the clientsRESULTS:* One end client went from 12% open rates to 42% open rates thanks to switching to HubSpot, cleaning the list, and writing better email subject lines/preview text* One end client 10X's their webinar registrations in half the time after content, copy, and tech upgrades* One end client had "too many demos" after campaign optimizations
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  • Aptude
    Digital Marketing Consultant (Copywriting & Marketing Automation)
    Aptude Jun 2020 - Mar 2021
    Lisle, Illinois, Us
    Marketing content writer and funnel strategist working alongside the Art Director and reporting directly to the Vice President/Partner. In this role, I:* Developed a go-to-market marketing plan which met the Partner's goals for the organization and which also aligned with the Sales Team's goals and activities* Oversaw the transition from one marketing automation tool to a new one which better served the company's ABM growth needs* Helped with website optimizations in terms of user flow, content, and technology. * Oversaw outsourced content creation and publication * Advised on an ABM strategy to reach the company's long-term growth goals* Created LinkedIn campaigns which attracted the largest projects won to date from marketing effortsAs a result, the company saw a $1MM project (biggest to date) and an overall improvement in sales results across the board as a result of our work.
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  • Fusion Alliance
    Marketing Team Manager & Hubspot Sme
    Fusion Alliance Sep 2019 - Sep 2020
    Carmel, Indiana, Us
    Defined the marketing strategy for the organization and for Fusion clients. Helped launch several marketing funnels and completed work within HubSpot. Acted as the primary HubSpot SME for the organization.
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  • Fusion Alliance
    Technical Writer (Consultant)
    Fusion Alliance Apr 2019 - Sep 2019
    Carmel, Indiana, Us
    Gathered requirements and wrote technical documentation in Confluence and Word for multiple software systems for an international healthcare client's HR/LMS team. Also briefly assisted with the client company's Salesforce rollout.Used JIRA, process mapping, Confluence, Word, and Excel.
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  • Strata Trust Company
    Hubspot Sme & Marketing Automation Consultant
    Strata Trust Company Dec 2019 - Jun 2020
    Austin, Tx, Us
    Worked as the HubSpot SME and Direct Response Marketing Strategist for the project.* Assisted in the preparation of the RFP documents in order to win the project * Designed the project plan and dependencies in alignment with the client's ask* Completed work within HubSpot (Marketing Hub, Sales Hub) to help the organization make better use of the tool and get more ROI from their marketing efforts* Advised on content and funnel updates which would get the client more conversions long-termCertified:HubSpot : Sales Software CertifiedHubSpot: Email Marketing CertifiedHubSpot: Inbound CertifiedHubSpot: Content Marketing CertifiedHubSpot: Marketing Software CertifiedHubSpot: Growth Driven Design
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  • Bpo Usa
    Direct Response Copywriter
    Bpo Usa Dec 2018 - Apr 2019
    * Direct Response Copywriter writing:- Long- and short-form VSLs- Sales Pages- Web content- Emails- Advertorials
  • Ceg Worldwide Llc
    Direct Response Financial Copywriter (Webinar, Ebook, Landing Page, Email)
    Ceg Worldwide Llc Dec 2015 - Jul 2017
    San Martin, Ca, Us
    • Wrote sales copy to sell a client’s product or service using time-tested persuasion and direct response techniques• Researched the client’s ideal buyer and his/her wants, needs, obstacles, and “language” to increase conversions• Wrote funnel copy: landing pages, squeeze pages, email sequences• Brought draft copy, research, and new ideas to the table• Worked under the guidance of the Copy Chief
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  • Moser Consulting
    Application Business Analyst & Marketing Support
    Moser Consulting Sep 2014 - Apr 2016
    Indianapolis, In, Us
    As a developer:- Worked alongside a team to write and test XML code- Helped test and document an automation software- Worked with XML, GIT, Sharepoint, Brackets, and OracleAs a Business Analyst and employee:• Gathered project requirements for web-based software application• Wrote User Stories using Team Foundation Server and Visual Studio 2015• Wrote technical and process documentation for internal use• Used copywriting knowledge to help spearhead a technical writing team at Moser• Consulted on WordPress migration and implementation• Functioned as an informal editor for documentation, web/marketing content, and blog posts• Regularly worked with Windows 8, Mac OSX, Linux Mint, SharePoint 2007/2013, Mac for Office 2011 for Mac, Office 365, Lync 2013, Visio, Git, Command Line Tools, Brackets, Chrome/Firefox/IE, Citrix VM• Trained on Oracle Java SE7, Black Box Software Testing Fundamentals, Microsoft Database Fundamentals, Microsoft SQL Server 2012, and Project Management to better understand the technology used for the project• Used SharePoint 2007-2013 to track and complete tickets• Obtained the Microsoft Technology Associate - Database Fundamentals certification• Obtained the ITIL Foundations v3 Certification
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  • Bell Techlogix, Inc.
    Managed Services Technical Team Lead
    Bell Techlogix, Inc. Feb 2014 - Sep 2014
    Indianapolis, In, Us
    I was a technical team lead and internal consultant for 3-4 clients, including Bell Techlogix's internal help desk. • Managed knowledge base articles and internal documentation for over five clients including the company’s internal service desk in Digital Library and Right Answers• Monitored queues in the interaction system (Interactive Intelligence: Interaction Client, Interaction Manager, Interaction Supervisor) and BMC Remedy ticketing system for adherence, handle times, and service quality• Regularly worked with Windows 7/8, BMC Remedy, Interaction Client and Interaction Supervisor, WebEx Connect, WebEx Meetings, Office 2010, Share Point 2010, Project 2010• Used FS Pro 2013 and Information Mapping to write internal process documentation (informationmapping.com)• Assisted with weekly meetings with external clients regarding documentation, reporting, ticket issues, and process improvement• Built data cube-connected reports using Microsoft Excel 2010 and pivot tables for internal and client use and presented the reports to internal management and external clients• Built searches within Remedy BMC• Delivered client training to analysts and regularly improves the analyst training process and documentation• Created training content and helped direct the training content strategy• Worked with end user computing management to improve team processes, training, documentation, retention, and results• Worked on several extra projects beyond my technical team lead scope, including one project to move a client to a VMWare VDI environment for the entire company• Assisted with the project to move internal client training to a web-based delivery system
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  • Bell Techlogix, Inc.
    Managed Services Technical Support, Multiple Clients
    Bell Techlogix, Inc. Aug 2012 - Feb 2014
    Indianapolis, In, Us
    • Hired as Tier 1 analyst for the shared team and supported over ten clients• Managed inbound and outbound phone, email, and voicemail interactions with high QA scores and efficiency• Worked with Windows 7, BMC Remedy, I3 Interaction System, Office 2010, and WebEx Connect• Assisted the Technical Lead with queue monitoring and knowledge base article creation• Was given Senior Analyst/Tier 2 duties in advance of a promotion prior to taking maternity leave
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  • Trader Joe'S
    Crew Member
    Trader Joe'S Nov 2007 - Sep 2010
    Monrovia, California, Us
    Acted in a customer and task-oriented role and functioned in all areas of the store.Functions included cashier and bagging, helping customers find and carry goods, cleaning, stocking, processing returns, retrieving carts, answering the telephone as needed, receiving and unloading shipments, verifying manifests when shipments came in, assisting in the training of new crew members
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  • Richard Equipment Company (Reco)
    Inside Sales Representative
    Richard Equipment Company (Reco) Apr 2005 - Sep 2006
    Customer Service for RECO by taking online, email, and fax orders and inquiries and routed technical inquiries to the proper salesmen. Placed orders online, via fax, and via telephone with manufacturers for the customers. Aided purchase of monthly supplies and UPS shipping, receiving, and tracking.
  • The College Network
    Direct Response Marketing Coordinator
    The College Network Sep 2004 - Apr 2005
    Indianapolis, In, Us
    Assisted the marketing department in creating reports of sale, enrollment, direct mail campaigns, and post-seminar conversion that evaluated the effectiveness of post card campaigns and copywriting. Reported directly to a direct response copywriter.Performed customer and lead data entry in the company database (“Onyx”). Contacted Program Advisors concerning the status of and issues associated with their leads. Requested database updates from the IT Department as needed to more efficiently perform the job and to create more accurate reports.
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Lynn Swayze Skills

Blogging Sharepoint Technical Writing Copywriting Databases Business Process Improvement Project Management Online Marketing Direct Response Marketing Wordpress Consulting Microsoft Sql Server Marketing Strategy Digital Copywriting Inbound Marketing Javascript Microsoft Excel Inbound Lead Generation Css3 Marketing Process Management Software Development Software Project Management Project Planning Itil Certified Start Up Consulting Itil Process Agile Methodologies Web Project Management Requirements Gathering Scrum Salesforce.com Jira Github French It Consulting Itil Service Strategy Technical Requirements Gathering Confluence Agile Application Development Hubspot Content Strategy Hugo Git Ruby Html5 Infusionsoft Course Creation Process Improvement Management Technical Support Training Customer Service Social Media Itil Sales Leadership Troubleshooting Microsoft Office Asana Memberium Wordpress Design Podcasting

Lynn Swayze Education Details

  • Newlane University
    Newlane University
    Philosophy
  • Hypnosis Motivation Institute
    Hypnosis Motivation Institute
    Clinical Hypnotherapy
  • Lycée Et Collège Le Likès
    Lycée Et Collège Le Likès
    Première L

Frequently Asked Questions about Lynn Swayze

What company does Lynn Swayze work for?

Lynn Swayze works for New Law Business Model (Nlbm)

What is Lynn Swayze's role at the current company?

Lynn Swayze's current role is Brand Voice/Offer Coach & Fractional CMO — Campaigns not working? I can fix it. | Family Law Marketing Strategist | Passionate about #A2J and #LegalTech..

What is Lynn Swayze's email address?

Lynn Swayze's email address is ly****@****ail.com

What is Lynn Swayze's direct phone number?

Lynn Swayze's direct phone number is +131729*****

What schools did Lynn Swayze attend?

Lynn Swayze attended Newlane University, Hypnosis Motivation Institute, Lycée Et Collège Le Likès.

What are some of Lynn Swayze's interests?

Lynn Swayze has interest in Leadership, Herbalism, Sales, Direct Mail Marketing, Marketing Analytics, Data Analysis, Business Development, Cio, Data, Technical Writing.

What skills is Lynn Swayze known for?

Lynn Swayze has skills like Blogging, Sharepoint, Technical Writing, Copywriting, Databases, Business Process Improvement, Project Management, Online Marketing, Direct Response Marketing, Wordpress, Consulting, Microsoft Sql Server.

Who are Lynn Swayze's colleagues?

Lynn Swayze's colleagues are Mia Perachiotti, Allison Osborn, Jessica Dawn Séguin, Luanne Hage, Anastasia Yannaroudis, Rachel Rohlman, Tom Bowles.

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