Lynn Tefft Hoff, Mcm Email & Phone Number

Chicago, Illinois, United States

• Advise member communications strategy for a 48,000-member association of radiologists, using society member data and association and general communication trends to recommend messaging, media and measurement.
• Serve as executive editor of RSNA News, the society monthly newsmagazine covering hot topics, emerging science and trends in radiology practice. Oversee editorial planning and story selection, copy and layout editing.
• Implement and monitor new online features, such as polling and multimedia supplements, for RSNA News.
• Oversee creation of a monthly tablet version of RSNA News for iPad and Android tablets, incorporating video, interactive graphics and other enhanced content.
• Serve as executive editor of the Daily Bulletin, the daily newspaper of the RSNA scientific assembly and annual meeting, identifying presentations/events to cover, managing writers, assigning stories, notifying.
• Serve as onsite editor of the Daily Bulletin during the weeklong annual meeting at McCormick Place in Chicago, overseeing editing of copy and photo and graphics selection for four issues published during the meeting..

Albuquerque, New Mexico Area

• Within first nine months on the job, developed and implemented comprehensive communications plan for Molina Healthcare’s acquisition of Cimarron Health Plan.
• Managed all aspects of marketing and public relations, including community outreach activities, paid media campaign, direct marketing, media relations, community reinvestment and customer service collateral, for.
• Supervised three outreach coordinators tasked with developing community relationships and promoting the health plan statewide to a diverse range of audiences including current and potential members, doctors, advocacy.
• Collaborated with Molina corporate staff to determine strategy, objectives, messaging, tactics for the company’s annual community outreach and member retention plans, and metrics by which to measure success.
• Responded daily to the variety of media and compliance requests arising in fast-paced, highly regulated health insurance industry and created specific communications plans to deal with such issues as the health plan’s.
• Counseled Chief Executive Officer and other members of senior staff on external and internal communications and provided media training.

Albuquerque, New Mexico Area

• Researched and wrote more than 100 press releases, media advisories and fact sheets, on topics ranging from computer-related injuries in children to cervical cancer detection.
• Within first six months on the job helped clients in the UNM Colleges of Nursing and Pharmacy, UNM Occupational Therapy Graduate Program and the UNM Cancer Research & Treatment Center create annual communication plans.
• Helped clients develop the messages they wanted to share and turned those messages into meaningful, newsworthy story ideas for the media, using my own media experience as a guide.
• Cultivated and sustained relationships with local and statewide media and assisted them in obtaining information and interviews about diverse medical topics.
• Assisted in organizing press conferences featuring opinion leaders on topics such as the expansion of Medicaid coverage for mammograms and federal funding awarded to the UNM Division of Dental Services.

Albuquerque, New Mexico Area

• Within first six months on the job created TVI’s first media relations plan, developing key messages to communicate to various publics, establishing a means of collecting the necessary information and communicating the.
• Within first three months on the job increased awareness of TVI among key publics, using media coverage, a redesigned Public Information Office website and other public relations tactics.
• Managed monthly employee newsletter.
• Wrote and edited news releases and other external communication.
• Cultivated strong relationships with reporters, editors and other media representatives to maintain a top-of-the-mind awareness of TVI and increase media coverage.
• Counseled faculty and staff on media relations.

• Pursued the daily news with conscientious research, interviewing and observation, writing seven to 10 stories per week and delivering comprehensive coverage of breaking news events on deadline.
• Proposed, researched and wrote in-depth feature and investigative pieces, planning the angles to cover and people to interview as well as the photography and graphics to accompany the stories.
• Worked together with editors, photographers, graphic designers and other reporters to ensure the most complete coverage of news events.
• Learned the methods, techniques and demands of television and radio newsgathering and production, in order to effectively compete against my colleagues in those media.
• Helped plan and launch a new Iowa City edition of the paper in 1999, analyzing market needs, working within the proposed budget and collaborating with various departments to develop the news, advertising and marketing.

Master Of Communication Management (Mcm), Communication Management

Leadership Institute

Nonprofit Management Certificate

Bachelor Of Arts (B.A.), Journalism & Mass Communication