I manage the organization communications including publications, mailings, email, and websites, as well as provide our technology support. I have led multiple redesigns of company website in Drupal and WordPress and am now learning coding and rebuilding the site myself using Elementor, Google Calendar integration, Google Maps API, and Google Analytics 4. I was also one of the leads of the marketing team that led the redesign of the agency logo and overall branding. Additionally, I serve as… Show more I manage the organization communications including publications, mailings, email, and websites, as well as provide our technology support. I have led multiple redesigns of company website in Drupal and WordPress and am now learning coding and rebuilding the site myself using Elementor, Google Calendar integration, Google Maps API, and Google Analytics 4. I was also one of the leads of the marketing team that led the redesign of the agency logo and overall branding. Additionally, I serve as the program manager for Falls Prevention and the Walk Massachusetts Challenge walking program. In my spare time, I manage the logistics of over 70 workshops for our annual Fall conference, including creation and design of an approximately 80-page conference book. Show less

• Assessed brand needs and create online marketing strategies for a portfolio of brands, which included Monopoly, RISK, Cranium and Trivial Pursuit, among others.• Planned across Hasbro’s network of sites and affiliates, research, online media, search and metrics, promotions, digital games, social networks and emerging platforms.• Managed million dollar budgets across multiple agencies. • Created, analyzed, and optimized plans to maximize return on investment; facilitated content… Show more • Assessed brand needs and create online marketing strategies for a portfolio of brands, which included Monopoly, RISK, Cranium and Trivial Pursuit, among others.• Planned across Hasbro’s network of sites and affiliates, research, online media, search and metrics, promotions, digital games, social networks and emerging platforms.• Managed million dollar budgets across multiple agencies. • Created, analyzed, and optimized plans to maximize return on investment; facilitated content plans to continually refresh and improve upon results.• Utilized WebTrends, HBX, Omniture and Google Analytics to obtain metrics and report on success of websites.• Advanced use of Microsoft Office for document and presentation creation and budget tracking. Show less

• Managed corporate e-marketing and e-business strategies for the 4th largest cable company in the U.S., leading cross- functional teams including internal departments, external agencies and representatives from three Divisions, ten Regions and more than 300 local service areas nationwide. • Developed website positioning and communications strategies.• Conceptualized and implemented on-site, network affiliate promotions and site maintenance and metrics.• Wrote and administered… Show more • Managed corporate e-marketing and e-business strategies for the 4th largest cable company in the U.S., leading cross- functional teams including internal departments, external agencies and representatives from three Divisions, ten Regions and more than 300 local service areas nationwide. • Developed website positioning and communications strategies.• Conceptualized and implemented on-site, network affiliate promotions and site maintenance and metrics.• Wrote and administered dynamic consumer e-mail newsletter delivered to 750,000 customers.• Supported other Marketing initiatives as needed. Show less

• Managed client accounts by designing and developing small business websites.• Provided customer support and education in a variety of areas, including internet basics, industry trends and online marketing, achieving high customer satisfaction.