Lynn Yee Email & Phone Number

Singapore

Singapore

Singapore

• Took charge of communications and marketing strategies spanning community engagement, public outreach campaigns, media scheduling and all written and multimedia communication pieces to extend outreach on Food Security.
• Oversaw full spectrum of paid advertising across mainstream and online platforms, SEM and video insights tracking through Google Analytics.
• Drove strategic marketing collaborations with government agencies and big corporations such as Dairy Farm Group, NTUC FairPrice and Nestle Singapore amongst others.
• Fronted regular reporting and presentations to management on Food Security outreach initiatives.Key Achievements:
• Implemented a nation-wide public perception survey to gather insights and developed an integrated marcom plan for promoting local produce.
• Spearheaded an outdoor advertising campaign on Food Security messages and won 3rd prize in SPH iink Awards 2016.

Singapore

• Managed wagering operators and media partners in overseas jurisdictions spanning Pan-Asia and the Oceania to promote and build the Singapore racing franchise.
• Spearheaded market specific promotional campaigns, PR events and go-to-market strategies that generated year-on-year increase in overseas revenue.
• Managed a cross-functional workgroup to implement the first ever club-wide customer promotion to build customers' loyalty and maximise returns.
• Translated marketing concept to regional level and integrated all aspects of communications to achieve uniformity in messaging across markets.
• Managed & negotiated contracts with various foreign media partners (e.g. Herald Sun – Australia, Apple Daily – Hong Kong, NZ Herald – New Zealand).

Singapore

• Worked with cross-functional team and external partners to produce digital assets such as videos, bi-monthly Entrepreneurs' Digest e-publication and webcasts.
• Managed projects from inception to campaign optimisation. Oversaw communications with internal and external stakeholders.
• Organised press conferences, media events and special interviews for 2 renowned business accolades (Entrepreneur of The Year Award & Singapore Prestige Brands Award) that garnered extensive positive media coverage in.
• Established relationships with industry/market leaders and government agencies to garner event sponsorships.
• Planned and implemented a good mix of marketing strategies to strengthen ASME's brand image.

Outram Park

• Spearheaded public outreach programmes to increase awareness on importance of healthy lifestyle for the community and workplaces, i.e. Fitness @ Work, iRun and Active Day.
• Worked with strategic corporate partners, government agencies and media partners to publicise a series of healthy lifestyle and physical activity initiatives.
• Planned and executed road shows, public health forums and publicity content which generated nation-wide outreach.
• Handled all aspects of developing ATL, BTL and digital vehicles.