Logical Marketing was founded to serve a growing need in technology product companies for a pay-as-you-go Marketing Department. With a broad range of expertise in strategy + tactics + execution, we provide focused, profitable results. With 20 years of experience in photonics-based solutions, we have broad market knowledge of semiconductor processing & metrology, industrial material processing, test & measurement, and basic research applications.Specialties:- Strategic Business Planning- New Product Introduction- International Market Development- Product Pricing, Positioning, and Promotion- Acquisition Due Diligence & IntegrationRecent Projects include:- World-wide Photonics' Industry assessments- State-wide Photonics' Industry assessments- Led efforts to help small technology companies develop strategic plans, forecasting tools, CRM report-outs, and collateral development- Laser market studies for various companies- IR sensor, camera, and lens system studies- Marketing collateral development and execution

The New Mexico Museum of Natural History Foundation Inc. is a non-profit corporation governed by a Board of Directors selected from the corporate and business community, membership, and the general public. The Foundation is dedicated to advancing the educational, scientific, and cultural programs of the New Mexico Museum of Natural History and Science by raising funds and generating community support.Lynore is honored to join the Board of Directors for the NM Museum of Natural History Foundation (the "Dinosaur Museum" as well all know it!) and to help in its mission to extend STEM, STEAM, and the next TLA for science education to the NM community and beyond.

Adjunct instructor for Entrepreneurship with Innovation-Node Los Angeles (IN-LA). The program provides real world, hands-on training on how to successfully incorporate innovations into successful products. The ultimate goal is to create a new venture or licensing opportunity for program participants. Innovation teams explore real-world product market fit based on the principles of Lean Start- Up and guided by The Business Model Canvas.Lynore teaches online courses BOOM and FLoW. All programs utilize a flipped classroom model with the emphasis on in-class time for the students to present what they learned, what surprised them, and what they need to focus on next. This is a rigorous, hypothesis-based curriculum designed to challenge assumptions.

Serving as liaison between the Air Force and the community it serves, Lynore Abbott is honored to help the 58th Special Operations Wing as Honorary Wing Commander.

Helped focus and develop start-up presentations for the Annual Deal Stream Summit event. Turning technology focused presentations into pitches for investment.

 Recruited & developed international product management team Led cross-functional team (finance, operations, planning) to re-position and streamline product offering to raise Gross Margin from 30% to> 55% across portfolio, reducing part number options by 95%, and inventory required by 75% Led cross-functional team to develop comprehensive laser optics product offering Led new product introductions responsible for >$10M of incremental revenue Facilitated weekly and annual international product training sessions to enable worldwide sales force to effectively sell all products regardless of country of origin

Managed three teams (Singapore BU, Optics Product Management, and Marketing Communications) through six acquisitions, sales CAGR of 23% with consistent EBITDA of 20%, and global re-branding and re-positioning. Helped lead growth of CVI Laser of 4X in 7 years (organic and acquisitive) Developed business plans for >20 acquisitions; closed and integrated 6 Executed market diversification strategy through programs to grow geographic & end-user markets Developed bank package for CVI Laser exit and acquisition by strategic investor, executed commercial due diligence, led integration projects post acquisition

Transformed Marketing Communications team from a reactive to proactive organization, responsible for growing e-commerce sales, improving customer service via e-tools, and becoming experts in outbound communication.  Reduced Marketing Communications expenses 40% through elimination of redundancy, improved and consistent contract negotiation, tracking of ROI to eliminate programs that were less effective Tripled e-commerce sales, sales leads, and inbound website traffic through continuous improvement via buyer behavior modeling, audience analysis, and customer focus group exercises Enhanced collateral: development of 3 volume catalog (Products, Capabilities, and Technical Guides), translation into German and Japanese, market specific literature, website upgrades, mobile website, Android & Iphone apps Re-branded CVI & Melles Griot into CVI Melles Griot and incorporated other acquisitions (OCi, QLO, Coherent Imaging Optics, Steeg & Reuter, 3M-US Precision Lens assets)

P&L responsibility for Singapore Business Unit which was focused on OEM & Research Sales and Distribution Network for India, Indonesia, Malaysia, and China.  Introduced Large Account Management principals to local sales teams and held teams accountable Developed system of metrics to understand health of sales funnel Recruited Business Development for India and stronger inside sales support for Singapore Led efforts to train direct and distributor sales staff on products, markets, and applications

Responsible for sales of fiber bragg gratings, fiber amplifiers, and fiber lasers for telecom, biotech, and materials processing industries into North American markets. Executed North American launch of new product line of high power fiber lasers after telecom crash: identified new target base of customers, created new value propositions, and executed successful cold-call campaigns to introduce product line and company Earned design-wins at all major accounts for fiber-bragg grating products

Established Sales and Marketing Departments and created pipeline of investors for subsequent funding rounds. Executed launch of new company with Novel Polymer Interconnect Technology for telecom and datacom applications. Developed network of Venture Capitalists and Angel Investors for future funding requirements. Developed sales and marketing department and disciplines Developed sales channels and distribution network Recruited and negotiated contracts for distributor network (East Coast, Texas, and California) Established value proposition and corporate identity Developed marketing literature, website, and tradeshow presence Established relationships with key Venture Capital firms and Financial Analysts

Responsible for developing accounts in semiconductor, telecom, disk drive, and small molecule research markets. Products included tunable optical filters and nanopositioning equipment.National Account Management and Development of OEM customers  Grew sales 200% YoY Increased customer base 400% Optimized CRM for more efficient funnel management, account development and customer relationship building

Managed custom holographic element projects from research through development and into production. Projects included holographic optical elements for bar code scanning, television projection screens, and reflectors for liquid crystal displays. Initiated and executed pilot Holographic Printer upgrade from pilot proof-of-concept machine to prototyping and design of experiment foundational asset Managed technicians and interns in DOE work and proofing work Executed tradeshow and collateral efforts for Industrial productsPatent: `Holographic Projection Screen Combining an Elliptical Holographic Diffuser and a Cylindrical Light-Collimator`, 1998.