Lynsey Hossman Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

As the leading creator marketing partner for the world’s largest brands, Linqia combines proprietary technology powered by Google Vision with best-in-class managed service to deliver measurable results.A platform built for business impact:- Creative strategy informed by 1.5B data points- Creator discovery powered by Google Vision- A single dashboard for brand-safety requirements, content management, approvals, and reporting

Los Angeles, Ca, Us

BEN is an entertainment AI company integrating brands into influencer, streaming, TV, music, and film content. With its proprietary AI and platform, BEN uses machine learning and deep learning neural networks to identify brand integrations in music, culture, entertainment, and gaming.• Revenue Growth: Spearheaded high-impact entertainment partnerships, exceeding revenue targets by 205% in 2021. Achieved 105% YOY growth. Achieved 90% renewal rate and sustaining revenue streams in entertainment, gaming, music and influencer.• Multi-Year Sponsorship Strategy Development: Developed multi-year sponsorship roadmap and portfolio strategy that drove affinity and acquisition for multiple lines of business for brands.• Innovative Partnerships: Pioneered influencer partnerships across social platforms, including Meta, TikTok, YouTube, and Twitch, enhancing brand visibility and engagement.• Music: Led collaborations with music teams to establish partnerships between brands and artists, facilitating strategic music clearances and leveraging artists' social media presence. Proactively pitched and sold opportunities from Universal Music, Sony Music, Warner Music Group and independent labels.• Thought Leadership: Conceptualized and executed thought leadership events, including panels and discussions, to drive industry innovation and engagement.• Leadership: Demonstrated strong leadership and mentorship skills by effectively training and guiding junior team members, resulting in internal promotions.• Data Analysis: Leveraged data analysis to drive strategic recommendations and deliver tailored solutions. • AI: Engineered AI-driven partnerships, utilizing custom-built AI tools trained on social media behavior to scientifically match brands with creators most likely to resonate with target audiences.• Paid Media: Oversaw paid media amplification strategies, recommending targeted optimizations to enhance content performance and drive measurable engagement improvements.

• Acted as a key partner to the Founder, contributing to the development and execution of strategies to expand the business, shape the strategy and product roadmap, and provide advisory insights on influencer marketing trends for the SaaS technology platform.

New York, Ny, Us

• Led new business partnerships of digital audio entertainment for over 100 podcasts in sports, business, tech, politics, comedy, lifestyle, and news.• Collaborated with brands and media buying agencies to secure partnerships with various industries, including CPG, consumer electronics, entertainment, fashion/retail, financial, luxury, spirits, and tech brands.• Provided brands targeting a younger demographic with the opportunity of Ramble, a groundbreaking podcast network, through a strategic partnership with United Talent Agency (UTA). This collaboration aimed at elevating the voices of influential digital talent, extending beyond podcasting to encompass other platforms such as social media, events, and merchandise.

• Drove partnership opportunities for celebrity endorsements, digital media, video, sponsorship, experiential events, social media, and influencers across divisions of Rachel Zoe Inc.• Successfully closed new business partnerships with Coty, Procter & Gamble, and Unilever brands.• Developed and sold custom entertainment activations for events such as Coachella, Fashion Week Presentations, Influencer Gifting Suites, and other prominent celebrity and cultural events hosted by Rachel Zoe.• Noteworthy experiential activations include:o Unilever/Dove Partnership: "Let It Zoe" Holiday Influencer Gifting Suite sponsorship hosted by Rachel Zoe, featuring on-site styling activations for Dove Hair, an influencer marketing campaign, social media coverage, and native branded content.o Procter & Gamble/SK-II: Conceptualized and sold "ZOEasis" at Coachella to Procter & Gamble's SK-II. This sponsorship involved an influencer brunch, on-site activations, social media coverage, video sponsorship, and sponsorship of the "Real Life with Rachel Zoe" Instagram Story.

New York, Ny, Us

• Met and exceeded sales goals with beauty, CPG, luxury, and entertainment brands including ABC, Dyson, NBCUniversal, and Procter & Gamble brands.• Closed opportunities with brands to deliver fully integrated sponsorships that spanned digital, social, native ads, experiential events, influencer campaigns, and video content.• Spearheaded collaboration with Account Management, Operations, Business Development, Marketing, Editorial, and other cross-functional teams to ensure the successful execution of projects.• Noteworthy partnerships include:o CoverGirl: Developed the United Selfies of America program for CoverGirl, which featured in the September print issue, the first-ever Letter from the Editor mention, "Mirror Monologues" custom video series, branded content, and digital media.o Dyson: Secured sponsorship for Glamour's Women of the Year Summit, a tentpole event.

New York, Ny, Us

• Spearheaded integrated partnerships encompassing branded content, native ads, mobile, video, print, event sponsorship, social media, and influencer collaborations.• Strategized, implemented, and optimized partnerships with prestige brands such as CHANEL, Coty brands, Elizabeth Arden brands, Estee Lauder brands, H&M, LVMH brands, Kimberly Clark brands, Novartis, and Procter & Gamble brands.• Maximized revenue by collaborating with Nylon’s in-house influencer agency, Socialyte, to deliver tailored influencer marketing solutions to brands.• Conceptualized and executed activations for NYLON events at Art Basel, SXSW, NY Fashion Week, and Coachella to drive successful partnerships.• Notable experiential activations include:o Estee Lauder/Clinique: Spearheaded the SXSW partnership, orchestrating the Nylon x Clinique SXStyle “Play with Pop” event, featuring a performance by Zara Larsson. The campaign included an interactive music video, custom content, editorial sponsorship, social media coverage, influencer activation, and event sponsorship.o L’Oreal/NYX: Orchestrated Nylon’s Midnight Garden at Coachella partnership, incorporating experiential elements, custom branded content, influencer collaborations, social media engagement, and digital media presence.o Coty/Rimmel London: Developed Nylon’s March sponsorship, integrating experiential events, native branded content, influencer partnerships, social media engagement, and digital media strategies.

New York, Ny, Us

New York, Ny, Us

Ann Arbor, Michigan, Us

• Selected for a highly competitive internship program with the Marketing Department.• Assisted in managing athletic events and served as the on-site ambassador for corporate sponsors, enhancing sponsor engagement for the college sports program.• Served as the on-site ambassador for corporate sponsors at University of Michigan football events.

Ba, Political Science And Psychology

Cornell In Washington (Ciw) Summer Term

Education record

Education record