I am a professional content producer with 6 years of experience in creative copywriting, graphic design, and web management. My passion lies in branded digital content, where I create visually impactful designs and craft clever turns of phrase.My areas of expertise include:-- Branded Copywriting-- User-First Design-- Brand Management-- Website AdministrationSpecialties I take pride in:-- Composing comprehensive, integrated campaigns that span web, email, social media, and print deliverables-- Building branded ecosystems and creating a relatable persona for corporate businesses-- Balancing the B2B/B2C nuances of the architecture, design, and tile industryWhen producing deliverables, I am meticulous in crafting captivating and compelling narratives. Below are a few examples of my work, as well as some notable project achievements:-- Perform comprehensive website audits, content rewrites, copyediting, and SEO website copy.-- Author, design, and implement strategic integrated brand campaigns that include email marketing, print collateral, and social media content.-- Design practical marketing collateral and brand materials such as brochures, brand kits, client packets, product catalogs, and business cards.-- Designed, developed, and launched a 20-page niche eCommerce website.-- I created brand identities and all accompanying documentation for a Distribution corporation and a Home Decor retailer.-- Regularly compose informative landing page copy and engaging blog content.-- Craft witty but professional headlines and CTAs tailored to various target audiences across B2B and B2C industries.-- Design strategic and continually improve cross-functional user flows for website usability, emphasizing logical content search results.-- Managed a PDF transcription project for 320+ variable products in WooCommerce. Entries included tag assignment, complex filtering, and visual content designation for 50k+ items.-- Created 20+ product catalogs using InDesign and Canva.-- Perform ongoing design development and management of content libraries for critical stakeholders.My approach to projects begins with understanding stakeholder pain points, the client's brand, and the challenges of communicating with their target audience. Using the insights gathered, I deliver an asset personalized to the client's unique requirements and ensure branding consistency across all their online channels.