Branding And Website Manager
CurrentWebsite Projects + Content Management-- In-house lead on a comprehensive redesign to improve lead funnels and to position the company as a thought leader-- Hands-on transcription of an extensive product database. 370+ variable products amounting to 50k+ items-- Active auditing to identify usability issues and resolve internal pain pointsContent + Marketing Copywriting-- Produce SEO copywriting for blogs, products, and landing pages-- Compose copywriting tailored to short-form social media and email marketing-- Perform multiple copy editing and proofreading rounds to ensure consistency of material across all channels-- Edit and enhance existing website content to improve performance and maintain relevancyBranding Development, Design + Management-- Established brand standards, personality, and voice with nuanced profiles for multiple target audiences-- Designed a contemporary visual brand and established graphic standards-- Actively utilize brand voice copywriting in marketing materials, media, and websiteGraphic Design-- Create assets such as branding kit, signage, business cards, flyers, and brochures-- Designed 20+ proprietary brand product catalogs, utilizing 2 custom templates-- Compose and implement social media content templates for composite images
