Lynsey Struthers

Lynsey Struthers Email and Phone Number

Experience research and design consultant @ Fathom Consulting
Burnsville, MN, US
Lynsey Struthers's Location
Burnsville, Minnesota, United States, United States
About Lynsey Struthers

WHO I AMFor more than 15 years, I’ve helped brands put their best foot forward. With a broad background in communications, a focus on digital marketing, and expertise in customer and user experience research and design, I’m a versatile problem solver and trusted consultant and advisor to brands both big and small.WHERE I EXCELArmed with a deep understanding of your business and users, I can help:• Tell your organization's story in a way that resonates with your customers• Better communicate your value proposition• Structure and deliver content that’s findable, usable, and useful• Create online experiences that support your (and your customers') needs and goals• Provide actionable solutions to tough user experience challenges• Present your organization in the best light possibleWhile the focus of my work is primarily on the digital experience (my career was starting when the web was being born), I have wide exposure to and natural instincts for great visual design and written communications across all channels. (Ask about my foray into newspaper publishing as an 8-year-old.)WHAT I DOCurrently I’m a user experience consultant at Fathom Consulting, where I conduct research in support of our clients' product and service offerings and provide strategic insights into product development, design, marketing, and sales. My recent work includes engagements with leading brands like Blue Cross Blue Shield of Minnesota, Ecolab, General Mills, and Medtronic.WHAT I BRINGI’m a multipotentialite (haven’t heard of it? http://puttylike.com/terminology/) who can learn quickly, wear multiple hats, translate between different groups, lead project teams, and see the bigger picture. I thrive on variety. I bring high energy, positivity, diplomacy, and a sense of humor to every project.

Lynsey Struthers's Current Company Details
Fathom Consulting

Fathom Consulting

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Experience research and design consultant
Burnsville, MN, US
Lynsey Struthers Work Experience Details
  • Fathom Consulting
    Fathom Consulting
    Burnsville, Mn, Us
  • Fathom Consulting
    Principal Consultant
    Fathom Consulting Jan 2024 - Present
    Minneapolis, Mn, Us
  • Fathom Consulting
    Lead Consultant
    Fathom Consulting Dec 2021 - Jan 2024
    Minneapolis, Mn, Us
  • Fathom Consulting
    Senior User Experience Consultant
    Fathom Consulting May 2015 - Dec 2021
    Minneapolis, Mn, Us
  • Lucid Studio :: User Experience Consultancy
    Principal Consultant
    Lucid Studio :: User Experience Consultancy Jun 2012 - May 2015
    Managed independent user experience practice, partnering with organizations and their agencies to define, develop, and support top-notch digital experiences. • Provided strategic counsel in the areas of digital strategy, user experience design, and operations design and delivery to a variety of regional, national and global brands. • Conducted research and developed content and user experience strategies for clients ranging from global B2C brands to non-profit foundations and higher education institutions.
  • Haberman
    Interactive Account Manager And Digital Strategist
    Haberman Aug 2011 - Jun 2012
    Minneapolis, Mn, Us
    Led the web design and development practice area of innovative integrated marketing and public relations firm with a clearly defined mission: to tell the stories of pioneers who are making a difference in the world.• Served as strategic lead and champion for user experience strategy and design at the agency.• Facilitated the redevelopment of websites for technology start-ups, leaders in organic and natural foods, and innovators in healthcare.
  • The Lawlor Group, Inc
    Director Of Interactive Marketing
    The Lawlor Group, Inc Aug 2006 - Aug 2011
    Minneapolis, Minnesota, Us
    Managed interactive division of one of the nation’s leading higher education marketing firms, providing market research, strategic consulting, and integrated communications to educational institutions nationwide.• Consulted with private colleges and universities on a wide range of digital projects: web and digital communications audits, user research and usability studies, website redevelopments, e-mail and direct marketing campaigns, and social media marketing engagements.• Grew and managed a robust team of independent consultants and partners.• Conducted client workshops and presented on all aspects of digital marketing to college and university leaders at various conferences and events nationwide.
  • Minnesota Medical Foundation (Now University Of Minnesota Foundation)
    Director Of Electronic Communications
    Minnesota Medical Foundation (Now University Of Minnesota Foundation) Jun 2004 - Aug 2006
    Minneapolis And St. Paul, Minnesota, Us
    Managed all digital communications and championed the online giving experience for the University of Minnesota Medical School and School of Public Health.• Led a three-member team in the award-winning redesign of MMF website, including the implementation of a new content management system and new online giving functionality. • Supported fund-raising teams in meeting goals through the management of all public, internal, and affiliate fund-raising websites and e-communications programs.
  • St. Olaf College
    Online Marketing Manager
    St. Olaf College Mar 2000 - Jun 2004
    Northfield, Mn, Us
    Bridged marketing, communications, and technology in the development of the college’s early website and foray into e-communications.• Managed two website redevelopments, including the implementation of its first content management system.• Designed, wrote content, and produced front-end code for all top-level college web pages.• Led “agency model” providing digital and e-communications services to multiple college units and departments.

Lynsey Struthers Skills

Information Architecture User Experience Content Strategy Email Marketing Interaction Design Web Strategy Usability Testing Integrated Marketing Usability Interactive Marketing User Experience Design Web Content Digital Marketing User Interface Design Digital Strategy Strategy User Research Digital Media User Centered Design Market Research Strategic Communications Wireframes Web Governance Web Operations

Lynsey Struthers Education Details

  • St. Olaf College
    St. Olaf College
    Education

Frequently Asked Questions about Lynsey Struthers

What company does Lynsey Struthers work for?

Lynsey Struthers works for Fathom Consulting

What is Lynsey Struthers's role at the current company?

Lynsey Struthers's current role is Experience research and design consultant.

What is Lynsey Struthers's email address?

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What is Lynsey Struthers's direct phone number?

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What schools did Lynsey Struthers attend?

Lynsey Struthers attended St. Olaf College.

What skills is Lynsey Struthers known for?

Lynsey Struthers has skills like Information Architecture, User Experience, Content Strategy, Email Marketing, Interaction Design, Web Strategy, Usability Testing, Integrated Marketing, Usability, Interactive Marketing, User Experience Design, Web Content.

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