Lyn W. Email and Phone Number
As an accomplished marketing leader, I bring more than 20 years of expertise across every facet of enterprise technology marketing. Having worked with the world’s leading technology companies throughout the span of my career, I’ve developed a range of innovative marketing programs that drive measurable revenue and brand loyalty.Working across markets in ANZ, Asia Pacific and the Middle East, I specialise in creating targeted and localised campaigns that generate awareness and demand through specialised tactics for event management, program rollout, enablement delivery and operational management.I love working with driven, thoughtful business leaders, and joining with them to get the best out of teams by creating a positive and proactive atmosphere that is focused on achieving overall business objectives. I am committed to driving results (whatever they may be) and thinking creatively to achieve the desired outcomes.I am a strong collaborator and influencer - working not only within our reporting team, but across teams within ANZ and across the globe to collaboratively conquer challenges together. I also bring extensive leadership experience in guiding and mentoring local and international teams, marketing agencies, sales teams, channel partners and programs.My style is personal yet professional, organised and happy, and my aspirations are to love what I do, create a positive work environment for all those for whom I engage on a daily basis. Personally, I lend my skills to my local community, engaging in projects ranging from educating people around the importance of pollinators in our lives, protecting koala habitat as well as a advocating for my local village.Feel free to connect with me, and you can also keep in touch with me via twitter @lynniesw
Oracle
View- Website:
- oracle.com
- Employees:
- 202102
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Head Of Cloud Platform, Autonomous And Developer MarketingOracleSydney, Nsw, Au -
Head Of Cloud Platform, Autonomous & Developer MarketingOracle Jun 2019 - PresentAustin, Texas, UsOur mission is to help people see data in new ways, discover insights, unlock endless possibilities.Oracle Cloud Infrastructure supports traditional workloads and delivers modern cloud development tools. It is architected to detect and defend against modern threats, so you can innovate more. Combine low cost with high performance to lower your TCO. Developers looking for an open, integrated application development platform can use Oracle Cloud to easily build modern, intelligent applications.Oracle Autonomous Database is a family of self-driving, self-securing, and self-repairing cloud services. It’s the world’s first autonomous database, and it redefines database management by using machine learning and automation to eliminate human labor, human error, and manual tuning, reducing cost and complexity and ensuring higher reliability, security, and more operational efficiency. Autonomous Database supports a complex mix of high-performance transactions, including reporting, batch, Internet of Things (IoT), and machine learning in a single database. This simplifies application development and deployment and enables real-time analytics, personalization, and fraud detection. -
Head Of Developer MarketingOracle Jun 2018 - May 2019Austin, Texas, UsLeading Developer Marketing for Oracle Australia. -
Head Of Marketing - Fujitsu Australia Software TechnologyFujitsu Australia Software Technology Aug 2017 - May 2018AuLeading marketing for Fujitsu Australia Software Technology. -
Marketing, Enablement, Operations And Program Leader, Ibm Asia PacificIbm Feb 2015 - Jun 2017Armonk, New York, Ny, UsAs the Marketing, Enablement, Operations and Program Leader for Asia Pacific (ANZ, ASEAN, ISA and Korea), my key responsibility is to work across these regions to develop strong program marketing engagement with Independent Software Vendors. Our team works across the IBM business, both at business unit level and Industry verticals. Our team is responsible for business development, technical enablement as well as go-to-market focussed on selected group of ISVs. My role not only covers program engagement I also cover enablement for both our internal team and as well as our partners. I also cover all operational items related to our Asia Pacific team working with the Business Development & ISV Executive - we are just a small team with limited resources. Whilst in this role I also stepped in to take the lead on several projects whilst there gaps in our coverage.I acted as the Asia Pacific Project Manager for our region's participation in the IBM PartnerWorld Leadership Conference. We overachieved our target of Business Partners attending, the IBM team stood out from the crowd in a 'touch of red' and senior executives were thrilled at the delivery of our Asia Pacific session - creating a strong connected feeling amongst our Business Partners and the IBM Team.I also volunteered to project manage our very first IBM Asia Pacific Business Partner Advisory Council with Business Partners joining from across the region. A focussed 2.5 day event was extremely well received by the partners with one saying personally to me it was the most professional pre-briefing package that he'd ever received in his 25 year engagement in the industry. -
Marketing Leader - Ecosystem Development - Asia Pacific, Greater China Group, Middle East AfricaIbm Jul 2014 - Feb 2015Armonk, New York, Ny, UsAs the Marketing Leader for Asia Pacific, Greater China Group and Middle East Africa I work across these regions on developing strong marketing engagement for the Ecosystem Development organisation.During this role I ran the Asia Pacific IBM SmartCamp event, bringing together the finalists from across the Asia Pacific region. The event was held in Bangalore, India. I was also responsible for the Global Entrepreneur Program rollout across Asia Pacific, Greater China Group and Middle East Africa.The IBM Ecosystem Development team helps the local ecosystem thrive by nurturing Business Partners, academics, developers, influencer networks & start-ups. Together we help to build business with customer-driven technologies, while helping you expand into new markets. -
Marketing Leader - Ecosystem Development, Ibm A/NzIbm Oct 2013 - Oct 2014Armonk, New York, Ny, UsThe IBM Ecosystem Development team helps the local ecosystem thrive by nurturing Business Partners, academics, developers, influencer networks & start-ups. Together we help to build business with customer-driven technologies, while helping you expand into new markets. I was responsible for all aspects of program rollout, enablement sessions, startup engagement with businesses who foster startup engagement. Whilst in this role I rolled out our first SmartCamps (startup events) in ANZ. These events were highly successful bringing high quality mentors from across the industry, startups with unique offerings that addressed significant market need. The feedback from the mentors who participated highlighted to us the quality of the events we delivered. -
Isv And Developer Relations Marketing Leader, Ibm A/NzIbm Nov 2010 - Sep 2013Armonk, New York, Ny, UsI was promoted to the the ISV & Developer Relations Marketing Leader role and took responsibility for the marketing strategy for the ANZ IDR division. Our team expanded and I worked across a team of IBM Partner Executives and IBM Technology Managers as well as marketing agencies to drive market to our partners as well as marketing with our partners. As a team we had diverse and challenging set metrics to achieve for the business each year whilst managing the business for the long term. I engaged directly with a select group of ISVs to drive marketing activity to achieve business outcomes. -
Isv And Developer Relations Marketing Manager, Ibm A/NzIbm Mar 2005 - Oct 2010Armonk, New York, Ny, UsAs the ISV & Developer Relations Marketing Manager at IBM I was responsible for the marketing strategy for the ANZ IDR division. I worked across a team of IBM Partner Executives and IBM Technology Managers as well as marketing agencies to drive market to our partners as well as marketing with our partners. As a team we had diverse and challenging set metrics to achieve for the business each year whilst managing the business for the long term. I engaged directly with a select group of ISVs to drive marketing activity to achieve business outcomes. -
Developer And Technology Adoption Program Manager, Ibm A/NzIbm Apr 2007 - Dec 2007Armonk, New York, Ny, UsIn additional to my role as the ISV Marketing Manager, for a short period of time I also took a responsibility for the role of Developer & Technology Adoption Program Manager (whilst the a suitable manager was being identified). In this role I was responsible for working along side of the Rational Brand Marketing Manager to develop and role out programs to drive strong marketing pipeline for the Rational business as well as drive programs to support developers and technologists in the viewing IBM as the key technology company. -
Asia Pacific Project Manager (Project Role)Ibm Jul 2004 - Feb 2005Armonk, New York, Ny, UsI was responsible for ensuring 2200 staff from IBM Asia Pacific made it safely to the global Software University education event where there were a total of 18,000 participants. I managed several key Asia Pacific events within this WW event including the AP Main Tent attended by 2200 staff and 41 Asia Pacific Business Partners. I worked with a regional team of four overseeing their work providing guidance and direction over travel policy, rooming, as well as interacting with senior IBM executives and multiple agencies. -
Various Channel Program And Marketing RolesIbm Jan 1995 - Jun 2004Armonk, New York, Ny, UsHeld a variety of roles during this time including the local management of the IBM PartnerWorld Program. -
Administrative ManagerDefence Housing Australia Jan 1994 - Dec 1994Barton, Act, AuWorking in Sale branch office of the Defence Housing Authority (DHA), our small team managed the Defence housing stock for the area - working with tenants, contractors, real estate agencies and landlords. The role included supervision and training of new staff as well as the tender process for new contractors. -
Various Channel Marketing, Program Manager, Operation RolesIbm 1989 - Dec 1993Armonk, New York, Ny, UsDuring this time I held a variety of marketing program manager roles within IBM working in the partner space within the Software Group and Business Partner Organisations.
Lyn W. Education Details
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Macquarie Graduate School Of Management (Mgsm)Management -
Real Estate Training SolutionsReal Estate -
Baulkham Hills High SchoolHigher School Certificate -
Cim | The Chartered Institute Of MarketingDigital Strategy -
Cim | The Chartered Institute Of MarketingDigital Customer Engagement -
Cim | The Chartered Institute Of MarketingVirtual Customer Engagement -
Cim | The Chartered Institute Of MarketingCore Marketing Practice Certificate -
Cim | The Chartered Institute Of MarketingSocial Media Hands On Certificate -
OracleInclusive Leadership Training -
Oracle UniversityEoqua Essentials Expert - 2021
Frequently Asked Questions about Lyn W.
What company does Lyn W. work for?
Lyn W. works for Oracle
What is Lyn W.'s role at the current company?
Lyn W.'s current role is Head of Cloud Platform, Autonomous and Developer Marketing.
What schools did Lyn W. attend?
Lyn W. attended Macquarie Graduate School Of Management (Mgsm), Real Estate Training Solutions, Baulkham Hills High School, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Oracle, Oracle University.
Who are Lyn W.'s colleagues?
Lyn W.'s colleagues are Alex Lee, Sophia Chris, James Fredrick, Baburao Bhoyi, Barbara Zaccone, Bev Uter, Sebastian La Placa.
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