Lynx Michele Marks Email and Phone Number

- Negotiated successful exit and investment of "Heartlight", continued role as Game Director- Performed and reviewed Supervised Fine Tuning (SFT) and Reinforcement Learning from Human Feedback (RLHF) for Large Language Models (LLMs)- Developed product strategy for AI-based gaming and augmented reality experiences

• Concept-to-execution strategy lead on "Heartlight", a mobile dating game in Unreal Engine 5. Unveiled at GDC 2024.• Directed a cross-functional team of designers, artists, marketers, and developers in the creation of the product, ensuring alignment with vision and goals. Performed competitive, market, and consumer analyses to determine ideal features for the game to optimize player fun and retention, alongside ethical monetization and customer acquisition.• Game Mechanics: Conceptualized and spearheaded the game model design, producing a comprehensive rulebook comprising innovative game mechanics. Provided technical specifications to the engineering team to drive the logic through to implementation. Continuously evaluated and improved game balancing over the development cycle. Self-developed a game prototype in Inform 7 for QA testing and balancing.• Matchmaking: Developed a novel matchmaking algorithm to pair users with others with compatible interests, values, and skills.• Analytics Structuring: Determined key touchpoints to monitor, providing data for continuous improvement across gameplay, balance, UI, and the general user experience. Developed strategies for social listening to gather additional insights to inform game updates and foster a loyal player base.• Performance Capture Direction: Directed and supervised PCap/MoCap sessions, ensuring accurate and expressive capture of physical and facial performances for digital characters. Performed key roles using PCap/MoCap technology, bringing characters to life through nuanced physical and emotional portrayal. Directed animators in animation cleanup and synchronizing performances with VFX/SFX.• Taught all-company classes on best practices for AI prompt engineering in Midjourney, Stable Diffusion, and various LLMs

Created the strategy for a dating metaverse across mobile, desktop, and VR/AR, including consent and security mechanisms to ensure safe interactions. Crafted the Game Design Document, ideation, prototypes, and strategy and hired a technical team to build the environment. Developed strategy for avatar interaction to foster genuine connections during the isolating COVID-19 pandemic, including facial motion capture and full volumetric capture. Developed a design document for a single-player dating experience including a cast of AI characters for individuals to practice dating and socialization. As a founder, I also participated in general day-to-day management across all sectors of the business.Additionally, for our "No Limits" project: - Developed strategy, monetization, and user experience plans, and hired a technical team to develop a smart contract-gated private messaging platform for uniquely paired users- Produced and directed a live commercial- Developed and manufactured physical merchandise- Collaborated with 2 Chainz for a launch event

Developed strategy to integrate smart contracts into one of the largest and longest-running avatar-based social metaverses (IMVU, founded in 2004,~1M DAU as of 2021). Wrote community educational materials to introduce users and creators to the concepts of smart contracts. Collaborated with Auroboros to sponsor a digital Grimes concert. Developed the "Jobs to be Done", business requirements, a research plan, market positioning / target communities, and monetization strategies for a new virtual world for teenagers in collaboration with a major digital real estate company.

- Developed gamification strategy for Rabbitars, a $10M digital product launch. Created user segmentations and a targeted product roadmap, including both lightweight game elements in existing platforms as well as longer-term large strategic initiatives.- Sold out a physical item that was struggling through directing the creation of a digital version of the item and bundling sales of the digital avatar item with the physical item- Led the production of a virtual Playboy Mansion, as well as a Holiday Party that drew over 9500 unique visitors with more than 5000 completing at least one minigame and receiving achievements and holiday wearable items- Directed and managed creative and technical resources through the creation of a virtual art gallery product launch event (11/6/2021), including digital apparel provided to all invitees- Designed a curriculum and content for an educational series on virtual worlds and new trends in gaming- Developed "Hoptails from Leveretia", a Rabbitar-themed cocktail course to bolster user engagement- Developed early marketing, user acquisition, and engagement strategy for the official Playboy Discord Server. Server admin, with a particular focus on the #into-the-metaverse channel, where I engaged users directly with games, contests, and cryptic puzzles- Wrote the Game Design Document (GDD) for the MetaMansion, a WebXR Playboy mansion with Play-to-Earn features, events, physidigital e-commerce, and dynamic social experiences

Business and Product Lead for "Pleasure For All" wellness product line - Driving product strategy and development for the entire line across the full product lifecycle, including Bath Bomb, Intimacy Gel, Rabbit Head Gummies, Bath Crystals, and Sheet Masks- Leading a cross-functional team with roles spanning package design, copy, digital strategy, e-commerce, sales, partnerships, etc.- Developing wholesale strategy across domestic and international channels- Subject matter expertise in product formulation, market positioning, and product innovation- Directing internal and external market research initiatives to inform strategy, concepts, packaging, customer segmentation, and pricing- Directing product testing and regulatory compliance- Creation of retail and wholesale sales materials, internal reports, and financial models- Product achieved #1 CBD brand in Conversion to Loyalty (percent of purchasers who then repurchased and would recommend highly) in Brightfield's 2021 Q1 Report.

- Managed "Lovers" brand of consumer electronics; new product creation and vendor management.- Creation of product development processes; planograms to guide repackaging strategy and new product needs; pricing analysis; inventory modeling and forecasting; full product lifecycle management.- Intercompany initiatives and collaborations including bringing the Yandy x Playboy Collaboration to the retail market. - Continued leadership over all Playboy Owned & Operated products including Intimate Wipes and the Pleasure for All Product Line.

Business and Product Lead on Confidential Joint Venture - Developed product strategy and development for a product line spanning beauty, wellness, and food/beverage- Determined appropriate products in the line, drafted product specs, created strategic plan, and worked with vendors to iterate formulations until the products met and exceeded our expectations- Coordinated vendor relationships, regulatory compliance, and supply chain management alongside our business partner- Wrote discussion guide and managed qualitative survey on initial product prototypes; conducted analysis on results to inform our branding, market positioning, and product improvements- Produced internal reporting, go-to-market strategy, and financial models

Strategic advisor to the President, providing support to major projects and decisions, and building the skills and deep industry knowledge necessary to effectively lead a segment of a major CPG organization. • Determined market fit and developed a targeted product line based on the values and culture of a major media brand seeking entry into the legal retail cannabis space• Developed a Retail Accelerator program alongside the existing Brand Accelerator program• Filtered prospective brands and collaborators for the Brand Accelerator Program, evaluating synergies with our existing portfolio and service offerings as well as the viability of their brands and products• Created and socialized an experiential marketing campaign proposal for an in-house premium chocolate brand• Managed company process initiatives, holding meetings with stakeholders across the company and presenting findings upward to the President; crafted governance protocols, overviews of new programs, organizational charts, presentation decks, press release and article drafts, and proposals• Conducted site visits and built relationships across the industry

Worked directly with C-suite executives on overall strategy and product development for a global technology, media, and online retail company. Led strategic directions on the product roadmap and expansion into e-commerce, using analytics to propose both new innovations and appropriate prioritization.• Valuations and implementation of various deal offerings, including specials for first-time customers, “fire deals”, and appropriate number of deals offered by region; increased revenue >$800K/month through deal expansion• Led “voice of the customer” focus groups and site visits to bring user-centric design to upcoming products• Competitive landscape analysis for a new business entry into the B2B market• Developed competitive knowledge of alternative markets impacting our products - educated leadership on grey and black market economies and the roles of technologies such as TOR• User behavior analytics to drive substantial product development for reviews, loyalty programming, online ordering, and assorted present and upcoming features across the business• Provided data and soundbites to media sources including the Associated Press, Bloomberg, CNBC, and USA Today• Creation of business cases and risk analyses for regulatory compliance in the rapidly-shifting legal landscape

Advised clients on critical strategic decisions through analysis, client interviews, and clearly structured presentations. Extensive use of Excel and PowerPoint / Think-Cell. Active member of the AI Strategy Community of Practice. - Discovered $650M in cost savings as well as quality improvements in the indirect sourcing process of a multinational conglomerate using Robotic Process Automation, Machine Learning, and AI technologies- Analyzed international tax processes for a multinational conglomerate to detect operational inefficiencies and provide advanced technological solutions using Machine Learning and AI.- Designed an interactive model to determine applicability of RPA, IoT, Blockchain, and various ML technologies including Deep Learning and Machine Vision to input processes- Prepared prioritized roadmap and costs for internal technological improvements at a pharmaceutical company in advance of a blockbuster drug release which would allow people with high cholesterol who were intolerant to statins to take a twice-yearly injection of a PCSK9 inhibitor- Drove strategy to bring awareness of an obesity management and weight loss drug which had formerly been prescription but had been granted OTC status, including regulatory strategy and marketing planning- Performed pro-bono work for a nonprofit charitable health clinic for underprivileged and uninsured patients, crafting a growth and operations strategy and presenting to the Board of Directors

Planned and prioritized future enhancements in mobile strategy, biometrics, virtual reality, augmented reality, and wearable devices. Used design thinking and Lean startup methods to prototype and develop a new customer-facing mobile application feature for impulse travel without revenue cannibalization. This would involve giving users the choice to travel to a category of vacation (e.g. ski, beach) without revealing the location itself, and filling unused seats on planes that would be flying at less than half full.

Served as product owner and subject matter expert on Fee Waiver and Unrestriction tools in the Credit Card Collections space. Led cross-team product development and customer experience improvement efforts. Drove customer advocacy initiatives and took a targeted focus at raising the net promoter score (NPS) of the Collections department.- Drove the change from a fee credit strategy to a fee waiver strategy, including writing business cases, leading the software changes, and writing training materials for the call center agents. We were able to increase CSAT without a corresponding increase in costs. - Gathered end user insights through call listening and call center agent feedback- Prioritized pain points and new opportunities and guided development staff towards action- Organized monthly call listening sessions at the nearby call center for the Collections analytics team. Led debrief of experience and findings- Used SQL to inform decision-making and designed tests of new tools and procedures

Instructed 6-15 year old children in juggling, flying trapeze, and aerial circus arts• Assessed individual students’ abilities and designed appropriate lessons• Took responsibility for the safety and positive sleepaway camp experience of a cabin of 8-12 year old girls

Assisted professors considering implementing Reacting to the Past Annual courses in their classrooms to understand the pedagogy by guiding them strategically through condensed versions of the courses during the Reacting to the Past Annual Institute. Reacting to the Past is an immersive, gamified method of teaching history through placing students in the roles of historical figures and making them understand their personal objectives - and then choosing a starting point in history and letting the students debate for their positions. Over the course of the sessions, external historical events emerge and affect the gameplay. At the end of the experience- whether it is one session or a full semester - there is a postmortem that lets students know where their experience diverged from the actual events and teaches the motivations of historical events.

Assisted Professor Robert Merritt with his research by summarizing and presenting articles, running protein electrophoresis, and performing assorted lab tasks. Studied differences in muscle enzymatic activity in long-distance versus short-distance flying birds.

Achieved highest level of CIT responsibility, teaching basic circus skills and chainmail jewelry-making, and aiding counselors by living in a cabin with the youngest children and overseeing bedtime and mornings. Ensured the health and safety of 6-15 year old children.

Performed with the Florida Grand Opera in their production of Bellini's La Sonnambula, directed by Renata Scotto and starring Leah Partridge, David Pittsinger, and Jennifer Zetlan