Lynzee Alvarez Email & Phone Number

Miami, Fl, Us

- Develop captivating LinkedIn content that aligns with top executives' communication strategies and personal brands, engaging their target audience and driving outstanding results.-Collaborate with cross-functional teams globally to ensure consistent messaging and alignment inoverall goals.- Lead a high-performing social media team, fostering a collaborative environment. Direct reports includea Sr. Content and Social Media Strategist and a Social Media Intern.- Monitor… Show more - Develop captivating LinkedIn content that aligns with top executives' communication strategies and personal brands, engaging their target audience and driving outstanding results.-Collaborate with cross-functional teams globally to ensure consistent messaging and alignment inoverall goals.- Lead a high-performing social media team, fostering a collaborative environment. Direct reports includea Sr. Content and Social Media Strategist and a Social Media Intern.- Monitor social media sentiment using Meltwater to gauge brand perception, identify trends, and adjuststrategies to improve customer engagement and satisfaction.-Develop and execute recruitment marketing strategies to attract top talent, enhancing employer brandpresence and increasing candidate engagement on social media.-Drove the creation of U.S. success stories, developing case studies and customer testimonials that reinforced brand messaging and resonated with target audiences. Show less

Miami, Florida, United States

-Create and implement a social media strategy aligned with the overall goals and objectives for 15 business units. -Develop engaging and relevant content for LinkedIn, Instagram, Facebook, and X, including images, videos, and other multimedia formats.-Plan and execute social media campaigns to promote products, services, or brand awareness.-Interact with the audience, responding to comments, messages, and mentions, and fostering a sense of community and good will around the… Show more -Create and implement a social media strategy aligned with the overall goals and objectives for 15 business units. -Develop engaging and relevant content for LinkedIn, Instagram, Facebook, and X, including images, videos, and other multimedia formats.-Plan and execute social media campaigns to promote products, services, or brand awareness.-Interact with the audience, responding to comments, messages, and mentions, and fostering a sense of community and good will around the brand.-Analyze KPIs to assess the performance of campaigns, track audience engagement, and provide insights for improvement.-Monitor all organization related social activity, competitive positioning, industry trends and regulatory issues impacting our business. -Ensure that the brand's voice, messaging, and visual identity remain consistent across all social media channels.-Lead and execute the content plan for global events, including creative direction, content creation, and video editing. -Collaborate with other departments globally such as product and customer marketing, public relations, and customer service to ensure cohesive communication across all channels.-Foster Employee Advocacy program to increase brand digital footprint. -Manage intern program-Trained key executives in social media best practices Show less

Miami/Fort Lauderdale Area

Greater Atlanta Area

+ Account management with client and influencer interaction on a daily basis+ Ensured that the agency’s work exceeds the clients' expectations+ Collaborated with agency team and clients to deliver the most creative approach for every campaign+ Oversaw mentored and managed Account Coordinators and Account Managers to ensurethat projects ran smoothly and were completed on time, on budget and surpassed goals+ Worked with the Vice President to develop and implement budgets to… Show more + Account management with client and influencer interaction on a daily basis+ Ensured that the agency’s work exceeds the clients' expectations+ Collaborated with agency team and clients to deliver the most creative approach for every campaign+ Oversaw mentored and managed Account Coordinators and Account Managers to ensurethat projects ran smoothly and were completed on time, on budget and surpassed goals+ Worked with the Vice President to develop and implement budgets to improve our bottom line or our efficiency as a team.+ Lead brainstorms and creative meetings when necessary+ Processed and analyzed digital ad buys on Twitter, Facebook, & Instagram. + Sourced, pitched, and contracted influencers to align with and promote key brand initiatives for campaigns+ Monitored brands via social listening tools like TweetReach, Keyhole, Hootsuite, Tracx, Markerly, and CreatorIQ+ Developed Statements of Work and new business proposal for clients+ Generated reports for clients at the end of each campaign with analytics, recommendations, and insights+Responsible for keeping all projects on or under budgetCurrent Accounts:Macy's Special Events, OshKosh B'Gosh, Autotrader, Kelley Blue Book, Sistema Show less

Greater Atlanta Area

-Created and executed budgets for blogger campaigns and social media management programs while abiding FTC guidelines - Contracted and matched bloggers for clients’ social events and campaigns -Conceptualized and Managed influencer campaigns with 9-100 bloggers for clients such as Macy's, Carter's, OshKosh, Orkin, and Autotrader- Wrote SOWs and creative briefs for influencer campaigns- Conducted social media training seminars and strategy creation sessions for new business -… Show more -Created and executed budgets for blogger campaigns and social media management programs while abiding FTC guidelines - Contracted and matched bloggers for clients’ social events and campaigns -Conceptualized and Managed influencer campaigns with 9-100 bloggers for clients such as Macy's, Carter's, OshKosh, Orkin, and Autotrader- Wrote SOWs and creative briefs for influencer campaigns- Conducted social media training seminars and strategy creation sessions for new business - Designed comprehensive reports that define metrics to establish ROI- Developed extensive social media marketing audits and research- Spoke on Panels on the trends of Influencer Marketing and its' success Show less

Greater Atlanta Area

+ Account management with client interaction on a daily basis+ Wrote and edited content for all social media channels + Organized and conducted 10 twitter chats to promote campaign initiatives+ Manages and develops robust intern program of 6 interns per semester+ Processed Digital ad buys: wrote ads, managed Pay-Per-Click (PPC) ads on Twitter, Facebook, Google, & LinkedIn.+ Blogger outreach: organically contacted bloggers to grow Everywhere's blogger group, Everywhere… Show more + Account management with client interaction on a daily basis+ Wrote and edited content for all social media channels + Organized and conducted 10 twitter chats to promote campaign initiatives+ Manages and develops robust intern program of 6 interns per semester+ Processed Digital ad buys: wrote ads, managed Pay-Per-Click (PPC) ads on Twitter, Facebook, Google, & LinkedIn.+ Blogger outreach: organically contacted bloggers to grow Everywhere's blogger group, Everywhere Society, and create grassroots PR campaigns for clients'​ social local event marketing, giveaways, and reviews.+ Monitored brands via social listening tools like TweetReach, Keyhole, Hootsuite, and Tracx+ Wrote on behalf of Everywhere Agency for its blog, as well as various awards applications, and Requests for Proposals+ Represented brands at conferences: Hispanicize'15, Mom 2.0, BlogHer, KidzVuz, BlogHerFood, and Type-A Parent+ Created and distributed newsletters to 2,500+ members of Everywhere Society + Generated reports for clients at the end of each campaign with analytics and insights. Accounts:Macy's Special Events, Macy's Culinary Council, Heart of Haiti, Carter's, OshKosh B'Gosh, Stealth Concealments, Georgia Public Broadcasting, RYOBI, Domain.ME, COX Communications, RARE.US, Mattress Firm, Orkin, Autotrader Show less

Tallahassee, Florida Area

+ Maximized and managed Social Media strategy which increased presence and engagement+ Implemented new Blog strategy+ Engineered email marketing campaigns + Assisted in creating department budget + Planned conference attendances and subsequent marketing collateral + Presented to crowds of 50+ on Industry related topics + Drafted press releases+ Conducted online training webinars+ Participated in the launch of IRBfocus + Orchestrated company-wide canned-food… Show more + Maximized and managed Social Media strategy which increased presence and engagement+ Implemented new Blog strategy+ Engineered email marketing campaigns + Assisted in creating department budget + Planned conference attendances and subsequent marketing collateral + Presented to crowds of 50+ on Industry related topics + Drafted press releases+ Conducted online training webinars+ Participated in the launch of IRBfocus + Orchestrated company-wide canned-food drive for Second Harvest Show less

Tallahassee, Florida Area

+ Curated content for talent communities+ Directed a Summer internship program+ Collaborated with creative and strategic teams+ Streamlined blogger outreach program + Monitored a team of 6 interns daily+ Acted as an internal hiring manager+ Promoted company culture

+Checked valid use eligibility of all that enter the facility+Accountable for all monetary transactions+Helped all patrons with memberships+Managed all Customer Service Representatives on shift

Tallahassee, Florida Area

+ Created content for social media platforms for 4 clients+ Searched for relevant content to be shared on all handles+ Facilitated conversations with online users+ Composed monthly decks of Social Media performance for clientsAccounts:Ricky Carmichael, Healthy Pools, The Florida Department of Veteran Affairs, Garnet and Gold

Tallahassee, Florida Area

+Checked valid use of eligibility for facility+Scheduled appointments and equipment rentals+Assisted with product and membership sales

Tallahassee, Florida Area

+Managed Social Media handles for multiple accounts on Hootsuite+Created copy for Parenting Halloween Facebook promotion+Drafted content calendars +Developed sweepstakes for clients’ Facebook accountsAccounts:Party City, Nature's Own, Club Med, Tasty Cakes

+Answered/ forwarded phone calls to necessary departments+Created forums for students to interact in on Facebook +Aided planning of FPAC events+Developed and graded assessments for 100+ students +Tracked all inventory

+Opened and managed client profiles+Helped to increase client intake by 2.8% through promotional brochures+Answered phones and relayed messages