Jennifer Lyon Email & Phone Number

United States

Oakland, California, US

Oakland, California, US

Responsible for multi-million dollar media budget annually for PetSmart’s Retail Media NetworkLead all paid media (TV, CTV, Digital, Social) for PetSmart’s Joint Brand Partnerships, leveragingfirst party data to drive ecomm transactions and in-store sales for major brands including Purina and Blue BuffaloOversee video strategy for Brand Partnerships.

Los Angeles, California, US

Oversaw omni-channel strategy and day-to-day operaSons of California Milk Advisory Board and Wawanesa Auto Insurance (CTV/Display, Social, Audio/Radio, TV, OOH)Worked closely across integrated agency including Account, Strategy, Creative and Production to ensure accuracy in expected deliverables and timely launches

Los Angeles, California, US

Integrated planning lead responsible for strategy and execution of media across multiple brands including Wawanesa Auto Insurance, Cacique Mexican Foods & Stone Brewing Oversaw annual media budget and monthly reconciliation

Detroit, MI, US

Planning lead for Kaiser Permanente across their national NBA partnership, Georgia, Oregon, and Washington state regional campaigns inclusive of online and offline media channelsMaintained accurate media flowcharts, budgets/billing discrepancies and make-goods

Detroit, MI, US

Integrated planning assistant for Kaiser Permanente; monitoring media buys, including digital media optimizations and reportingManage detailed back end account maintenance to assure accuracy with billing, reporting, etc through industry software

Los Angeles, California, US

Created content calendars and implement long term and short term strategy for over 20 hospitality, restaurant and event based clients. Oversaw the digital marketing for Warner Bros. Studios Special Events which includes digital advertising, live coverage of large scale events like award shows & galas. Lead weekly meetings with the social media team.

Content creation, implementation of digital marketing strategies across all social media platforms for talent and brand clients. Advocate in brand's community and actively engage where appropriate. Ensures that all platforms are kept up to date and functional. Run brand ambassador programs to promote and increase brand awareness across Social Media.Create.

Indianapolis, US

-Lead the executive committee of 7 members, and lead weekly chapter meetings throughout the semester-Assisted any and all positions with their various tasks-Met biweekly with advisors from the University-Assisted in communication and leadership efforts within the chapter of 50 members-Attended weekly Panhellenic meetings and made decisions on behalf of the.