Melissa Lyon

Melissa Lyon Email and Phone Number

Marketing Strategist | Data-Driven | Thought Partner @ Asurion
Melissa Lyon's Location
Greater Minneapolis-St. Paul Area, United States, United States
Melissa Lyon's Contact Details
About Melissa Lyon

I am a passionate, people-first, marketing professional. I strive to create meaningful relationships and flourish best in environments that are collaborative and cross-functional. Building a career in marketing means being able to live in a world where science and design meet. Making data-driven decisions allows for creative to best resonate with audiences and helps to achieve optimal business results.Strengths Finder: Achiever|Input|Learner|Ideation|IntellectionEnneagram: Type 7 - The EnthusiastMBTI: ENFP

Melissa Lyon's Current Company Details
Asurion

Asurion

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Marketing Strategist | Data-Driven | Thought Partner
Melissa Lyon Work Experience Details
  • Asurion
    Sr. Manager, Partner Marketing
    Asurion Sep 2023 - Present
    Nashville, Tennessee, Us
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  • Asurion
    Product Marketing Manager
    Asurion Apr 2022 - Sep 2023
    Nashville, Tennessee, Us
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  • Sophia Learning
    Senior Marketing Manager
    Sophia Learning Sep 2020 - Apr 2022
    Minneapolis, Minnesota, Us
    Responsible for GTM strategy, including a brand refresh, new website launch, and subscription business model, leading to +100% YoY revenue growth.
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  • Capella University
    Product Marketing Manager
    Capella University Jun 2016 - Sep 2020
    Minneapolis, Mn, Us
    Responsible for the go-to-market strategy for two portfolios; leading new product launches, ensuring key message integration throughout all digital properties, collaborating with paid media partners to reach efficient lead generating metrics, email campaigns, event planning and more. Key focus is improving both the customer journey and funnel conversion utilizing key marketing strategies.
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  • Thrivent Financial
    Marketing Mba Intern
    Thrivent Financial May 2015 - Jun 2016
    Minneapolis, Mn, Us
    Helped create and integrate key value propositions for new business segment. Created strategic email campaigns for different clients, using data to optimize campaign to drive funnel conversion.
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  • Ymca Of The Greater Twin Cities
    Membership Sales Director
    Ymca Of The Greater Twin Cities Aug 2014 - Jan 2015
    Minneapolis, Minnesota, Us
    Consultative sales approach to membership and program growth. Developing training modules and email campaigns. Created CRM efficiencies in Salesforce by analyzing usage data and proposing new standard operating procedure.
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  • Ymca Of The Greater Twin Cities
    Senior Membership Sales Advisor
    Ymca Of The Greater Twin Cities Nov 2013 - Aug 2014
    Minneapolis, Minnesota, Us
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  • Ymca Of The Greater Twin Cities
    Membership Sales Advisor
    Ymca Of The Greater Twin Cities Sep 2012 - Oct 2013
    Minneapolis, Minnesota, Us
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  • Hy Vee
    Catering And Events Coordinator
    Hy Vee Sep 2010 - Sep 2012
    West Des Moines, Ia, Us
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Melissa Lyon Skills

Sales Management Time Management Event Management Public Relations Leadership Training Customer Service Marketing Strategy Event Planning Team Building Spanish Social Media Sales Process Microsoft Office Marketing Web Analytics Agile And Waterfall Methodologies Crm Project Management Email Marketing Basic Html Digital Marketing

Melissa Lyon Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Marketing Strategy
  • University Of Wisconsin-La Crosse
    University Of Wisconsin-La Crosse
    Spanish

Frequently Asked Questions about Melissa Lyon

What company does Melissa Lyon work for?

Melissa Lyon works for Asurion

What is Melissa Lyon's role at the current company?

Melissa Lyon's current role is Marketing Strategist | Data-Driven | Thought Partner.

What is Melissa Lyon's email address?

Melissa Lyon's email address is me****@****lla.edu

What is Melissa Lyon's direct phone number?

Melissa Lyon's direct phone number is +161234*****

What schools did Melissa Lyon attend?

Melissa Lyon attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-La Crosse.

What skills is Melissa Lyon known for?

Melissa Lyon has skills like Sales, Management, Time Management, Event Management, Public Relations, Leadership, Training, Customer Service, Marketing Strategy, Event Planning, Team Building, Spanish.

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