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Meet Tom Lyons, a distinguished figure in the vacation rental industry, widely recognized for his expertise in revenue management. With over 25 years of executive experience in the hospitality field, Tom has made significant contributions to renowned hotel brands such as Marriott, Hilton, and Starwood Hotels. He has earned the reputation of being the "Godfather of Revenue Management" for his expertise in the field.In December 2023, Tom was awarded the prestigious VRMA Revenue Manager of the Year award for his exceptional leadership and innovative strategies. He has also been recognized in the past with other awards such as the Top Marketing Award from St. Louis CVB, Revenue and Marketing Director of the Year from Hilton, and Doubletree's top new strategy of the year award. Tom's commitment to his profession is reflected in his constant training and development through podcasts and blogs.Currently serving as the Chief Revenue officer at Casago, Tom oversees all 55 managed and franchise locations. He is known for implementing innovative pricing strategies that have proven to be game changers for short-term vacation rentals, significantly impacting their profitability. Prior to this, Tom held the position of Vice President of Revenue and Sales for Lodging Hospitality Management, where he managed revenue for a portfolio with an annual room revenue of over $350 million.With his extensive experience and expertise, Tom is an asset to the vacation rental industry and a sought-after consultant for businesses seeking vacation rental franchises that want to improve their revenue management strategies.Please contact me at (314) 220-0947 with anyrevenue consulting opportunities.
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Chief Revenue OfficerCasagoPhoenix, Az, Us
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Chief Executive OfficerRev-Pilot Apr 2024 - PresentRevenue management does not need to be complicated. We have close to three decades of experience managing thousands of rental properties and hotel revenue management at prestigious brands like Marriott and Hilton. Our boutique service is currently focused on serving rental management companies exclusively to ensure we can give 100% attention to your properties. We are currently servicing two vacation rental companies with a total of 176 listings and interviewing vacation rental management companies for revenue management services, but we are limiting our clientele to four rental management companies and a thousand listings. In addition to myself, we have another revenue manager with over 20 years of experience as a corporate-level revenue manager for Hilton brands.
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Company OwnerJourney Psyche Mar 2024 - PresentLos Angeles , California , UsCo-founder of Journey Psyche, a psychiatry company that prioritizes the well-being of both the provider and the patient over profits. We serve adults through virtual psychiatry in Arizona and California for ADHD, Anxiety, Bipolar, Depression, OCD, PTSD, and Medication Management. Currently, we have offices in Los Angeles, San Diego, Scottsdale, and Glendale AZ. We are dedicated to providing top provider satisfaction and compensation, and we empower our providers with all the tools and resources for success. Our providers have received several awards, including the Zocdoc Loyal Patients Award, WebMD Preferred Providers, Vitals Patient Choice Award, and office awards such as the Healthgrades Patient Satisfaction Award. The company was founded by my wife, Stacy Lyons PMHNP/LPC, and me. I oversee marketing, revenue management, insurance credentialing, patient engagement, and more. -
Chief Revenue OfficerCasago Aug 2019 - Jul 2024Scottsdale, Arizona, UsOversees all Revenue and Pricing Strategy for over 55 locations an over 6,000 STVR's Direct Casago's strategic growth assigned for cross-functional initiatives that address growth opportunities relating to new industry trends and business models.Manage strategic projects as to further gain strategic position in a rapidly evolving distribution landscape. Generate talent and organizational capability in sales, digital, and revenue. Lead project management activities for property owners vacation rental launches, including planning, marketing, strategy, pricing, reporting, and distribution.Winner of the 2023 VRMA Revenue Manager of The Year Award
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PresidentThree Lyons Enterprises Oct 2016 - Jul 2024A management and hospitality consulting company with a concise, hands-on approach that balances creativity with cost and financial well-being. • Professionally operate the top-grossing Airbnb listing in Scottsdale, Arizona, achieving five-star ratings and “Superhost” status for eight consecutive quarters • Serviced over 280 Airbnb guest stays and 430 individual customers in the first two years • Head local marketing and sales by responding to all inquiries within 24 hours, resulting in a booking rate of over 95% and a vacancy rate of less than 9% • Troubleshoot problems and resolve them in a timely manner resulting, in zero Resolution Center Customer claims payouts• Provide quality accommodations resulting in a 5% repeat business rate• Recognized by the moderators as a high contributor in the Airbnb community forum and as a quality member, achieving Level 10 status• Service annual hotel consulting agreements with hotel management and technology companies in expertise distribution, revenue strategy, sales, and project management• Oversee revenue management consulting agreement with medical provider businesses• Created changes in medical practices to modernize procedures and patient-provider communication, as well as enhance productivity• Total turnkey sales and revenue strategy management for large scale revenue generating events including The North Pole Express 2016-2018 created concept, branding, logos, key messaging, flash sales, social media, software development, and execution for event. Generated $4.5 million in revenue and $250,000 in ticketing fees.
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Vice President Of Sales And RevenueLodging Hospitality Management May 2004 - Oct 2016St. Louis, Missouri, UsAn independently owned and operated lodging and hospitality management company with a portfolio of over 22 hotel properties (upscale, independent, and brand affiliated), eight restaurants, and two commercial properties. • Gained valuable cross-function exposure in channel distribution and revenue management by overseeing revenue and sales 20+ hotels that spanned all hotel brands: Hilton, Starwood, and Marriott• Dramatically improved revenue maximization by leading and cultivating top performing sales and revenue management team • Developed reservation software interface distribution CRS, PMS, GDS, OTA, provided reputation management by setting and exceeding revenue per online review benchmarks, and orchestrated solid social media engagement. • Created a robust forecasting strategy that relied upon historical data to maximize prices based on anticipated demand • Utilized data science to effectively extract data and explore competitor data to better understand market and how to influence a larger portion of market share, applied effective, at-scale promotions to fill seasonal gaps• Created new demand generators for the entire St. Louis region, including the St. Patrick’s Day Run (22,000+ runner’s), UP in the Air movie brand placement and overnight stays for talent and crew actualized over 5,000 hotel room nights (12+ million for St. Louis region 40+ million in free brand placement advertising for Hilton Brand), USA soccer game at Busch Stadium (14+ million) -
Director Of Revenue ManagementStarwood Hotels & Resorts Worldwide, Inc. May 2001 - Apr 2004Stamford, Ct, UsStarwood Hotels and Resorts Worldwide, LLC is a subsidiary of Marriott International. Prior to its merger with Bethesda, Maryland-based Marriott, it was an American hotel and leisure company headquartered in Stamford, Connecticut. • Responsible for the area cluster of hotels Westin St. Louis and Sheraton City Center• Provided task force assistance and support for The W and Westin brand; consistently a top performer on global Star Reports for the brand• Implemented and pioneered new marketing strategies including Starguest Communication e-mail blast, Cendyne Group email blast, and E-proposals that resulted in 25% REVPAR growth• Recognized by Starwood as a leader and innovator in revenue management.• Developed an innovative revenue strategy for the brand by implementing yielding room types and LOS pricing, resulting in marked performance improvements -
Director Of OperationsThe Cheshire Feb 1997 - May 2001Ch21Pr, GbThe Cheshire Hotel is a Luxury themed 106 room boutique hotel in St. Louis, Missouri. • Director of Operations for 106 room boutique property.
Tom Lyons Skills
Tom Lyons Education Details
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St. Louis Community CollegeCommunication And Media Studies
Frequently Asked Questions about Tom Lyons
What company does Tom Lyons work for?
Tom Lyons works for Casago
What is Tom Lyons's role at the current company?
Tom Lyons's current role is Chief Revenue Officer.
What is Tom Lyons's email address?
Tom Lyons's email address is tl****@****hmc.com
What is Tom Lyons's direct phone number?
Tom Lyons's direct phone number is (314)-434*****
What schools did Tom Lyons attend?
Tom Lyons attended St. Louis Community College.
What skills is Tom Lyons known for?
Tom Lyons has skills like Hospitality Industry, Hospitality, Revenue Analysis, Hotels, Hospitality Management, Customer Service, Corporate Events, Budgets, Catering, Convention Services, Banquets, Hotel Management.
Who are Tom Lyons's colleagues?
Tom Lyons's colleagues are Sergio Daniel Suarez Rivera, Frida Curiel Martínez, Meigna Aysla, Shari Yeaton, Ana Faustino, Danielle Willey, Karla Mercado.
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