Angela L. Email & Phone Number

Santa Barbara, CA, US

San Francisco, CA, US

A6 Group is a boutique consulting agency. I am generally responsible for marketing operations strategy and execution. To meet specific sales and marketing goals desired by each client, I have researched, acquired, and built out full martech stacks; developed, executed, and tested integrated lead generation campaigns that included Email, LinkedIn Ads.

London, London, GB

• Lead the administration, configuration, and optimization of Marketo and Salesforce.
• Manage martech stack health to ensure accurate data collection, segmentation, and resolution of technical issues.
• Manage lead flow and lifecycle, driving integration and data strategy across platforms.
• Build systems and processes including lead lifecycle management, attribution, and lead generation programs.
• Collaborate with revenue marketing and analytics teams to generate metrics and address operational challenges.
• Analyze campaign effectiveness via KPI’s, oversee optimization of all automated marketing processes and platforms and advise marketing and sales team on tactics to improve campaign performance.

Davenport, Iowa, US

• Collaborate closely with executive teams across multiple regional offices in Montana, Idaho, Washington, and California to formulate strategic digital marketing sales plans aligned with overarching business objectives.
• Provide comprehensive training and motivational support to regional sales teams, fostering a culture of empowerment and driving sales performance.
• Conduct regular sales calls and meetings with regional teams to assess progress, share successes, and refine tactics, ensuring alignment with organizational goals.
• Engage proactively with the Executive Management Team on a weekly basis to monitor regional office performance, share insights, and facilitate cross-regional collaboration.
• Develop compelling sales strategies and presentations in conjunction with regional and national executives to secure high-value target accounts.
• Guide target accounts in crafting and executing national digital marketing campaigns, to drive exceptional results aligned with business objectives and leverage the expertise of the digital marketing.

• Develop and spearhead growth marketing strategies in collaboration with the executive team.
• Increase leads generated by converting website traffic through effective calls-to-action, landing pages, and content.
• Enhance marketing automation and lead nurturing workflows across email, blog, and social media platforms.
• Implement closed-loop analytics in partnership with sales to comprehend the lead lifecycle, continuously refining processes to increase lead conversion rates.
• Establish and maintain a unified brand voice and message across all paid and organic marketing initiatives.
• Manage the strategy, setup, measurement, and optimization of all paid advertising campaigns.

San Jose, CA, US

• Defined strategy to build brand identity and effectively move into new verticals.
• Oversaw end-to-end execution of marketing programs, fostering internal collaboration.
• Documented business processes and provided sales support for meetings, events and tradeshows.
• Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Analyzed and optimized marketing initiatives.
• Presented final deliverables to internal and external teams, and communicated with senior leaders about marketing programs, strategies, and budgets.

San Jose, California, US

• As part of Global Marketing Operations & Demand Center, collaborated with teams across Symantec and around the world to implement best-in‐class Renewals and post-purchase Customer Engagement and Nurture campaigns.
• Assisted cross functional teams with integrating email campaigns with the Symantec.com support portal and community sites to enable customers to extract the full value from their Symantec products.
• Partnered with Inside Sales, Renewals Teams, and Marketing Managers to fulfill content requirements for campaigns aligned with business priorities.
• Enabled demand generation campaigns to drive up-sell/cross-sell revenue, employing best practices in marketing automation, lead management and revenue performance management.
• Analyzed data to optimize campaigns, including tactic analysis and performance.
• Provided recommendations to drive process improvements.

San Francisco, CA, US

• Spearheaded the creation and management of dynamic lead generation, drip, and nurture campaigns via Marketo to stimulate demand across both B2B and B2C customer segments.
• Developed lifecycle email campaigns for acquisition, onboarding, retention, and winback aligned with the distinct goals of each Hornblower business unit, ensuring strategic alignment and maximizing impact.
• Fostered collaboration with cross-functional teams including paid media, social media, website, and sales departments to design cohesive campaigns aimed at driving revenue and generating charter leads.
• Leveraged advanced analytics tools to conduct in-depth analyses, gaining valuable insights into customer lifecycle patterns and assessing the effectiveness of marketing initiatives.
• Facilitated seamless integration between Salesforce and Marketo by collaborating closely with Sales, IT, and the Executive Team, ensuring streamlined processes and enhanced data management capabilities.
• Managed end-to-end email production process for daily deployments.

Atlanta, GA, US

Cardlytics enables advertisers to target buyers through online and mobile banking channels. Responsibilities included planning and executing integrated brand marketing campaigns to reach specific target audience. Managed digital brand presence, email and social media campaigns, web marketing and online advertising. Utilize HubSpot and other tools to.

Market Metrix is the leading provider of customer and employee feedback SaaS solutions for hospitality companies around the globe. I was responsible for developing and executing marketing programs to drive brand awareness, create new opportunities and generate sales demand.

Pursued a lifelong dream and built a sheepskin and gift retail business. Defined strategy and developed, executed and managed comprehensive business and marketing plans designed to build brand identity and grow revenue and managed daily store operations including customer service, purchasing, merchandising, maintaining point-of-sale system network, and.

ChannelBoost is a small, channel-focused technology marketing agency. Using a multi-touch methodology, their programs regularly outperformed industry averages. Led demand generation projects for companies such as Sun Microsystems, Hewlett-Packard, Oracle and Sage Software. Delivered effective performance in all areas of demand generation, vendor.

Zevez developed RewardWorks, a software program that enables small businesses to manage their credit card payments inside their current accounting software, allowing them to earn credit card rewards. Hired to determine target market and segmentation and develop marketing programs to drive demand.Conceptualized, planned, and launched innovative marketing.

Portland, Oregon, US

Tripwire offers IT security software to improve risk management, data security and regulatory compliance through automated configuration management and continuous monitoring. As Channel Marketing Manager I was tasked with developing a reseller and distribution channel to increase sales revenue and establish Tripwire as a leader in security.

Santa Clara, California, US

As part the Sales and Marketing Group (SMG), I was tasked with coordinating business requirements for worldwide reseller channel partners to develop a lead generation program. This required extensive impact analysis, program planning, marketing development, vendor relations and project deployment on a multi-stakeholder, multi-country project.

US

ClearCommerce was the first company to allow retailers to accept credit cards online and in real-time. My role included recruiting partners and resellers by developing and executing marketing programs in collaboration with the Business Development team.Conducted extensive partner marketing development, tradeshow/event planning and lead generation campaigns.

Redwood City, CA, US

Led a cross-functional team responsible for the redesign of company Intranet. Chaired Event Committee which planned numerous on-site and off-site company events for up to 600+ employees & guests. Provided direct support to Vice President of Marketing, Product Marketing Managers and Public Relations Manager.Managed online promotions including electronic.

Mba, Marketing

Ba, International Relations