A6 Group is a boutique consulting agency. I am generally responsible for marketing operations strategy and execution. To meet specific sales and marketing goals desired by each client, I have researched, acquired, and built out full martech stacks; developed, executed, and tested integrated lead generation campaigns that included Email, LinkedIn Ads, Google Ads, and analyzed data and built dashboards and reports to track progress. This is a contract position by project.

•Lead the administration, configuration, and optimization of Marketo and Salesforce. •Manage martech stack health to ensure accurate data collection, segmentation, and resolution of technical issues. •Manage lead flow and lifecycle, driving integration and data strategy across platforms.•Build systems and processes including lead lifecycle management, attribution, and lead generation programs.•Collaborate with revenue marketing and analytics teams to generate metrics and address operational challenges.•Analyze campaign effectiveness via KPI’s, oversee optimization of all automated marketing processes and platforms and advise marketing and sales team on tactics to improve campaign performance.•Lead the selection, implementation, and management of new or upgraded marketing automation systems.•Build, implement, and monitor automation programs and optimize nurture tracks for engagement and revenue.•Managed team of 2.Accomplishments:•Partnered with Sales Operations to implement a comprehensive marketing analytics framework to effectively measure lead lifecycle and conversion and optimize marketing strategies.•Utilized automation tools to scale operations processes and achieved a 35% increase in managerial efficacy and productivity.•Increased volume of email deployments by 50% while simultaneously improving average email open rate from 20% to 35% and CTOR from 6.6% to 12%.•Decreased unsubscribe rate from 0.6% to 0.2% by utilizing targeted segments.•Utilizing progressive profiling and external data sources, improved accuracy of key contact fields by an average of 50%.

•Collaborate closely with executive teams across multiple regional offices in Montana, Idaho, Washington, and California to formulate strategic digital marketing sales plans aligned with overarching business objectives.•Provide comprehensive training and motivational support to regional sales teams, fostering a culture of empowerment and driving sales performance.•Conduct regular sales calls and meetings with regional teams to assess progress, share successes, and refine tactics, ensuring alignment with organizational goals.•Engage proactively with the Executive Management Team on a weekly basis to monitor regional office performance, share insights, and facilitate cross-regional collaboration.•Develop compelling sales strategies and presentations in conjunction with regional and national executives to secure high-value target accounts.•Guide target accounts in crafting and executing national digital marketing campaigns, to drive exceptional results aligned with business objectives and leverage the expertise of the digital marketing team.Accomplishments:•Identified customer and market trends to devise effective digital marketing strategies to ensure maximum return on investments and high customer satisfaction rates that resulted in 85% customer renewal rate.•Spearheaded a collaboration with the Corporate Sales and Marketing team and regional stakeholders to develop and implement a focused digital marketing campaign. This initiative yielded qualified leads, ultimately contributing to $4.5 million in annual sales. The program was replicated in other regions, yielding comparable success.•Developed and presented sales training of the newly launched Vision platform resulting in increased digital marketing sales that allowed all but one market to reach or beat their quarterly sales goals.

•Develop and spearhead growth marketing strategies in collaboration with the executive team.•Increase leads generated by converting website traffic through effective calls-to-action, landing pages, and content.•Enhance marketing automation and lead nurturing workflows across email, blog, and social media platforms.•Implement closed-loop analytics in partnership with sales to comprehend the lead lifecycle, continuously refining processes to increase lead conversion rates.•Establish and maintain a unified brand voice and message across all paid and organic marketing initiatives.•Manage the strategy, setup, measurement, and optimization of all paid advertising campaigns.•Curate and oversee a diverse content/editorial calendar encompassing blog posts, whitepapers, ebooks, reports, infographics, and more to attract a qualified audience.•Managed team of 3.Accomplishments:•Managed the launch of a new blog & website, increasing web traffic 100% YoY. •Implemented a new marketing automation platform, resulting in a 25% increase in lead generation and a 20% increase in conversion rates.•Led the development of a B2B marketing strategy that increased qualified leads generated by 65% through the implementation of targeted email campaigns, google ads, retargeting and search engine optimization.

•Defined strategy to build brand identity and effectively move into new verticals. •Oversaw end-to-end execution of marketing programs, fostering internal collaboration.•Documented business processes and provided sales support for meetings, events and tradeshows. •Gathered customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. •Analyzed and optimized marketing initiatives. •Presented final deliverables to internal and external teams, and communicated with senior leaders about marketing programs, strategies, and budgets. •Planned & executed annual customer conference of 100+ attendees. •Managed team of 4.Accomplishments:•Implemented an event marketing campaign that generated month over month net new lead increases averaging 30%. •Reduced costs for annual customer conference by 40% while growing attendance and yielding an ROI of over 30X. •Created cold-email based program targeting new verticals with average open rates of 34% and average reply rates of 12%. •Managed a $1.5M marketing operations budget, optimizing spend and achieving a 10% reduction in costs while maintaining campaign effectiveness.•Led identification and execution of Enterprise-focused lead-gen campaign resulting in $3M pipeline in Q4 2017.

•As part of Global Marketing Operations & Demand Center, collaborated with teams across Symantec and around the world to implement best-in‐class Renewals and post-purchase Customer Engagement and Nurture campaigns. •Assisted cross functional teams with integrating email campaigns with the Symantec.com support portal and community sites to enable customers to extract the full value from their Symantec products. •Partnered with Inside Sales, Renewals Teams, and Marketing Managers to fulfill content requirements for campaigns aligned with business priorities. •Enabled demand generation campaigns to drive up-sell/cross-sell revenue, employing best practices in marketing automation, lead management and revenue performance management. •Analyzed data to optimize campaigns, including tactic analysis and performance. •Provided recommendations to drive process improvements.

•Spearheaded the creation and management of dynamic lead generation, drip, and nurture campaigns via Marketo to stimulate demand across both B2B and B2C customer segments.•Developed lifecycle email campaigns for acquisition, onboarding, retention, and winback aligned with the distinct goals of each Hornblower business unit, ensuring strategic alignment and maximizing impact.•Fostered collaboration with cross-functional teams including paid media, social media, website, and sales departments to design cohesive campaigns aimed at driving revenue and generating charter leads.•Leveraged advanced analytics tools to conduct in-depth analyses, gaining valuable insights into customer lifecycle patterns and assessing the effectiveness of marketing initiatives.•Facilitated seamless integration between Salesforce and Marketo by collaborating closely with Sales, IT, and the Executive Team, ensuring streamlined processes and enhanced data management capabilities.•Managed end-to-end email production process for daily deployments.•Optimized email marketing performance through A/B testing, personalization, and dynamic content.•Introduced programs to attract and acquire new subscribers, including refer-a-friend initiatives and opt-in invitations.•Managed team of 3.

Cardlytics enables advertisers to target buyers through online and mobile banking channels. Responsibilities included planning and executing integrated brand marketing campaigns to reach specific target audience. Managed digital brand presence, email and social media campaigns, web marketing and online advertising. Utilize HubSpot and other tools to measure effectiveness of landing pages, blog posts, email campaigns, advertising campaigns and more.

Market Metrix is the leading provider of customer and employee feedback SaaS solutions for hospitality companies around the globe. I was responsible for developing and executing marketing programs to drive brand awareness, create new opportunities and generate sales demand.

Pursued a lifelong dream and built a sheepskin and gift retail business. Defined strategy and developed, executed and managed comprehensive business and marketing plans designed to build brand identity and grow revenue and managed daily store operations including customer service, purchasing, merchandising, maintaining point-of-sale system network, and hiring and training sales associates.

ChannelBoost is a small, channel-focused technology marketing agency. Using a multi-touch methodology, their programs regularly outperformed industry averages. Led demand generation projects for companies such as Sun Microsystems, Hewlett-Packard, Oracle and Sage Software. Delivered effective performance in all areas of demand generation, vendor management, account management and customer assistance. Coordinated project deliverables, budget adherence, and direct mail campaign launches. Managed timeline for several simultaneous projects including database setup. Developed a cohesive virtual team.

Zevez developed RewardWorks, a software program that enables small businesses to manage their credit card payments inside their current accounting software, allowing them to earn credit card rewards. Hired to determine target market and segmentation and develop marketing programs to drive demand.Conceptualized, planned, and launched innovative marketing programs to increase visibility, penetrate new markets, and build brand awareness. Conducted market research and analysis to determine target markets. Tracked, verified, and coordinated sales programs, marketing goals, and operations strategy.Managed inside sales team of 6.

Tripwire offers IT security software to improve risk management, data security and regulatory compliance through automated configuration management and continuous monitoring. As Channel Marketing Manager I was tasked with developing a reseller and distribution channel to increase sales revenue and establish Tripwire as a leader in security software.Spearheaded the development of a worldwide indirect sales channel and alliance partner marketing strategy to increase sales revenue. Launched programs to entice partners and generate end-user demand. Developed & coordinated worldwide communications of partner programs to resellers via email newsletters, direct mail and telemarketing. Strategized & executed advertising, Internet & Extranet promotions. Coordinated efforts with teams in US, Paris, Canada & Japan.

As part the Sales and Marketing Group (SMG), I was tasked with coordinating business requirements for worldwide reseller channel partners to develop a lead generation program. This required extensive impact analysis, program planning, marketing development, vendor relations and project deployment on a multi-stakeholder, multi-country project.

ClearCommerce was the first company to allow retailers to accept credit cards online and in real-time. My role included recruiting partners and resellers by developing and executing marketing programs in collaboration with the Business Development team.Conducted extensive partner marketing development, tradeshow/event planning and lead generation campaigns and marketing communications to expand and penetrate market segments. Select duties included formulating sales training programs, developing marketing communications, identifying appropriate partner relationships and continuing to provide superb service to peers and clients.

Led a cross-functional team responsible for the redesign of company Intranet. Chaired Event Committee which planned numerous on-site and off-site company events for up to 600+ employees & guests. Provided direct support to Vice President of Marketing, Product Marketing Managers and Public Relations Manager.Managed online promotions including electronic press kits for Alpha Centauri. Developed print and online marketing collateral. Recognized at annual awards ceremony with ‘Unsung Hero’ award.