Kate Lyons Email & Phone Number

Munich, Bavaria, DE

• Leading a multi-disciplined team to revolutionise the life and health insurance landscape through strategic partnerships with carriers, distributors, Insurtechs and technology providers.
• Setting and executing the UK strategy to unlock new profit pools and drive business growth.
• Championing a proactive approach to stakeholder engagement, securing budget approval and resource.
• Driving transformation by leading innovation across the UK protection business with a focus ON data led analytics.
• Delivering new propositions to market including product development, customer journeys, infrastructure, and technology.
• Leading and executing complex negotiations with insurance partners and technology providers.

Edinburgh, Scotland, GB

• Defining and executing a go-to-market and commercial strategy to expand the Life Insurance offering within a successful General Insurance protection business.
• Taking a data driven approach to create a unique proposition combining internal and external sources of data.
• Driving long term value, establishing a commercial strategy to generate substantial long-term growth.
• Engaging and influencing Board stakeholders to secure strategic support and alignment.
• Leveraging innovation through data led analytics to enhance the economics of direct-to-consumer sales, improving both acquisition and conversion metrics.
• Applying design thinking to address customer challenges and business needs, creating impactful, innovative solutions.

Chesterfield, Missouri, US

• Initially recruited as Commercial Director for EMEA, promoted to Head of RGAX in 2022.
• Leading a multi-disciplined team, focused on transforming the life and health insurance industry in partnership with carriers, distributors, Insurtech companies, start-ups, and technology providers.
• Defining and executing business strategy for RGAX, aligning to the broader global RGA strategy, to grow and develop the business in tandem with the local office.
• Managing complex projects concurrently and creating stakeholder alignment to deliver scalable solutions.
• Adopting a data led approach to innovation as well as monitoring and optimizing product performance.
• Identifying opportunities to invest and partner with start-up and scale-up businesses to create new growth opportunities.

London, GB

Chesterfield, Missouri, US

Responsible for RGA's insurance relationships in England.

Chesterfield, Missouri, US

• Negotiating reinsurance opportunities and influencing key decision makers.
• Identifying and developing new, sustainable opportunities that creates a competitive advantage.
• Responsible for developing strong relationships with key Life Insurers in the region.
• Leveraging expertise across the Group (locally and internationally) to enhance RGA’s position in the market.
• Identifying opportunities for investment into third party companies to create a competitive advantage.

• Primarily responsible for establishing and maintaining an approved product list for personal insurance
• Researching and assessing the underlying quality of insurance contracts
• Liaising with research houses and Business Development Managers to further my knowledge of insurance products
• Providing in-house training for other Authorised Representatives within the firm
• Providing personal, quality advice to clients and assisting in building and protecting their wealth and achieving their financial goals
• Building and developing the client base through internal referral sources

Post Graduate Legal Practice

Law Llb Hons