Responsible for the day-to-day management and leadership of the agencies planning team spanning offices in New York, Chicago, Oakland, Minneapolis, and Bentonville. Drive the discipline of identifying growth opportunities for clients, telling shopper stories, identify compelling insights for our creative teams and partnering with our Experience Planners to build strategies that will drive shoppers along the path to purchase. Always looking for the balance of data that will inform the strategy and real world experiences that inspire our thinking

Clients Serviced: Campbell's Soup Company, Pepperidge Farm, Clorox, Mattel Canada, Coke CanadaAnalyze consumer behavior in order to identify business opportunities, develop insights and strategies to deliver on client objectives.Develop methodology and work with an analyst to mine intelligence resources including syndicated resources (MRI, PMB-Canada), trend data (WGSN, Iconoculture), current market intelligence (The Hartman Group, IRI Reports, Delloitte Consulting Reports, etc.) and industry reports.Work with partners to conduct primary research including focus groups, ethnography, shop-alongs and quantitative methods.Develop brand positioning based on insights including brand essence and communication strategy.Provide on-going thought leadership and consumer trend analysis.Develop ideation stimulus and moderate brainstorming activities to stimulate meaningful creative ideas.Establish solid working relationships with co-workers in Account Services, Retail Field Sales Team, Creative and Integrated Marketing teams.Developed consumer and shopper insights and strategy leading to the acquisition of new businesses

Lead the development of annual brand promotion and shopper marketing plans including strategy, concept and activation development.Partner with client senior sales and marketing teams to review program results, develop future direction and design budget allocations.Collaborate with key account sales teams to implement national plans at retail across multiple classes-of-trade.Develop annual account business plans including strategies for account growth, development and P&L management.Negotiate contracts and developed fee structures.Manage and develop account team staffClients managed in this position included: Abbott Nutrition: Implemented 150 retail consumer promotions. Managed $4 MM budget.Nestle USA Multi-brand Events: Managed $12 MM budget and grew the business 25% over 4 years.Nestle Glendale Division Businesses: Managed overall $35 MM budget, grew overall division business 35% over 3 years.

Responsible for the development, creative and implementation of retail consumer marketing programs for all Nestlé PetCare brands including ALPO, Mighty Dog, Friskies Cat and Fancy Feast.Developed budgets, oversaw program analysis and managed overall business P&L.Collaborated with Retail Field Sales teams to implement and execute programs with retailers across the country.

Collaborated with Nestlé sales personnel to develop account-specific marketing programs for Southeast grocery accounts.Coordinated creative, print production, media and budget management

Managed the execution of marketing projects for clients including Kraft Foods, Dannon Yogurt, Post Cereal, Monroe Shocks and Frito Lay, involving gathering and reporting of shelf-site data, coupon placement and point-of-purchase material placement.Analyzed Nielsen RAR and Product Activity data in conjunction with market and competitive activity to evaluate promotion success.