William Lyon Email & Phone Number

Everett, Washington, United States

Pegasys Medical is a cutting-edge Artificial Intelligence company in the Perioperative space and a software incubator within Fortive Corporation. Our revolutionary ORion™ surgical optimization platform performs augmented data analysis using proprietary AI and machine learning algorithms and provides unique decision support tools to hospitals around the.

Seattle, Washington, United States

• Eliassen Group provides strategic consulting and talent solutions to drive our clients' innovation and business results.Sr. Product Owner (client: Fortive | Pegasys Medical)
• Implemented Scrum framework for Agile software development, utilizing Jira, Confluence, and GitHub for comprehensive documentation.
• Coordinated cross-functional efforts to gather and translate customer needs into user stories, prioritizing tasks on the roadmap for timely delivery of high-quality code.
• Developed deep understanding of the perioperative landscape, EMR & ITS issues, and addressing surgical tray optimization challenges for product development and sales support.

Greater Seattle Area

• A software development and consulting firm focused on enterprise SaaS web and mobile apps.Product Management & Marketing
• Adeptly juggle multiple roles and competing priorities in a fast-paced environment.
• Proactively plan to capitalize on opportunities and resolve or mitigate risks.
• Run product management and QA with Agile methodologies & JIRA to create SaaS web, iOS, and Android apps for clients and our app, Singlestep that onboards, trains, & tests employees.
• Research and track customer needs, interview & survey for customer feedback, test features & UI options, and perform competitive analysis to guide products' roadmaps by generating personas, Epics and Stories to deliver.
• Write product documentation and customer training materials.

Redmond, WA

• Provided strategic planning and execution of tactical marketing efforts to grow the ISV Royalty Program as well as related functions to support the Program.

Redmond, WA

• Led DPE’s ISV marketing for 5 initiatives targeting partners.
• Managed marketing for the ISV Royalty Licensing Program reaching 2,400 partners in 100 countries.
• Provided marketing for the two Legacy Modernization Programs' partner programs: co-marketing, events, collateral, analyst relations, training, and more.
• Gave marketing guidance and support to the ISV NXT program to migrate ISVs to Microsoft Technologies.
• Raised funds from multiple groups to support and drive marketing for the Office Business Applications (OBA) initiative to ISVs and system integrators.
• Provided quantitative & qualitative analysis and crafted communications for senior leadership team's Rhythm of Business process.

Redmond, WA

• Managed quantitative and qualitative research, triaged feedback, proposed features, reviewed specs, and influenced adds/cuts for Project 2007.
• Drove field readiness (wrote demos, competitive analysis, sales guides, go-to-market launch content, and more) incrementally growing sales $500+M.
• Delivered presentations at the Executive Briefing Center, TechEd, international launch events, partner events, field trainings (online and in person), press tours, and for industry analysts.
• Ran communication team & marketing integration for UMT acquisition.

Redmond, WA

• Researched, developed and implemented the marketing plan for the two high-end SKUs of the Windows 2000 server family & Windows Server 2003 and for WSRM.
• Engaged with customers, press, analysts, and partners in EBC, interviews, and joint venture projects.
• Managed customer satisfaction initiative and Datacenter TSP community.
• Led the marketing effort for the Enterprise Engineering Center.

Redmond, WA

• Managed $9 million Scale-Up Ecosystem program for Windows’ enterprise credibility.
• Coordinated seven virtual teams with 72 members from across 16 groups.
• Built strategic alliances with IBM & Unisys to support the Scale-Up Ecosystem program with resources, co-marketing, and sales incentives.

San Francisco, CA

• A full-service, technology-driven strategy consulting firm.Senior Strategy Consultant reported directly to Partners
• Coordinated three teams (unified CRM, multimedia KM & wireless LAN) researching opportunities, defining market strategy and launching solutions in alliance with second largest networking firm.
• Managed 13-person team charged to analyze sales staff, processes, and infrastructure, then redesign and implement recommendations for a $150 million professional services group.
• Wrote documents ranging from statements of work to employee performance reviews.
• Contributed to practice development projects.

San Francisco, CA

• A software development firm focused on knowledge management solutions.Director of Product Management reported to CEO
• Researched opportunities, defined market requirements, vision & scope, and functional specifications.
• Developed marketing plan, defined product value proposition & positioning, wrote collateral, managed web site, and coordinated team of 3.
• Prepared and allocated $2 million marketing budget.

San Francisco Bay Area

• A software development and consulting firm whose main product is Ambrosia, Java EAI middleware.Senior Product Manager, Internet Products reported to CEO
• Managed product from initial conception through first three releases.
• Created product marketing strategy, designed pricing strategy, and identified price points.
• Worked extensively with Sun Microsystems and JavaSoft on security and JMS issues.
• Increased sales from zero to $½ million per quarter in three quarters.
• Wrote beta program, marketing, sales, and customer support collateral for print and web.

Boston, MA

• A global strategy consulting boutique owned by Deloitte Touche Tohmatsu International.Senior Associate reported to Partners
• Compared technology functionality versus customer preference & market sizes in order to review an imaging company’s $60 million R&D budget allocation; managed two analysts.
• Delivered presentation to European manufacturer on how to enter the US market and form alliances based on conducting research and 40+ interviews; managed one analyst.
• Performed Economic Value Added and supply chain analysis for two clients in the oil industry.
• Co-developed strategic plan for a credit granting and risk monitoring system for a leading provider of payment instruments, card issuer services, and merchant processing services.
• Researched and co-developed presentations for nine sales pitches and RFP responses.

Cambridge, MA

• An Internet consulting firm whose main service is automating university career placement offices.
• Developed and led the implementing the business plan, signing campuses, and selling ads.
• Managed team of four developers and several part-time contractors.
• Grew income to over $100 thousand within first year while attending business school and sold firm.

Greater San Diego Area

• An independent Windows software development firm whose main product is a Personal Information Manager.Senior Corporate Account Executive reported to Director of Marketing
• Contributed significantly to sales growth from $1 million to $18 million.
• Acquired and managed key corporate accounts such as 3M and NYNEX.
• Recruited and trained eight new sales staff members.
• Developed joint marketing plan with other software vendors and corporate resellers.
• Participated in design and execution of direct mail offers, dropped over one million pieces. Account Executive reported to Director of Marketing

Greater San Diego Area

• A research firm that builds databases of commercial property transactions. Later acquired by CoStar Reality Information, Inc.Marketing Staff reported to Director of Marketing
• Designed and implemented a call response monitor system.
• Conceived and developed an information packet product for clients.
• Initiated, executed and analyzed marketing surveys.Data Manager reported to Regional Manager
• Researched information for real estate developers and appraisers.
• Produced Apartment/Residential Land Reports for commercial publication.

Master Of Science In Management (Mba + Thesis), Strategic Management And Consulting Track

Activities and Societies: Teaching Assistant: Communications for Managers; Captain: Soccer Club; Staff: New Student Orientation; Active in.

Diploma, European Union Summer Program

The Institut d'Études Politiques de Paris' (Sciences Po) European Union Summer Program, conducted in English, is a seven-week intensive.

Ba, Economics

Activities and Societies: Co-Founder: Management Engineering Club; Staff: Orientation; Representative: Five College Intramural Council.

Diploma

Activities and Societies: Speech & Debate Team, Varsity Outrigger Canoeing, JV Soccer, JV Cross Country, study abroad (Germany), Boy.

Electrical Engineering/Computer Science