William Lyon Email & Phone Number

Everett, Washington, United States

Pegasys Medical is a cutting-edge Artificial Intelligence company in the Perioperative space and a software incubator within Fortive Corporation. Our revolutionary ORion™ surgical optimization platform performs augmented data analysis using proprietary AI and machine learning algorithms and provides unique decision support tools to hospitals around the country. Our company’s intensive computational modeling and proprietary AI optimization engines provide never-before-seen predictive data analytics to help ORs & SPDs achieve significant financial savings and workflow efficiencies.Our novel ‘1-2-3’ approach requires little to no resources and no complex IT system interfaces – you can be up and running in a matter of hours. ORion™ only requires a Wi-Fi connection!

Seattle, Washington, United States

Eliassen Group provides strategic consulting and talent solutions to drive our clients' innovation and business results.Sr. Product Owner (client: Fortive | Pegasys Medical)• Implemented Scrum framework for Agile software development, utilizing Jira, Confluence, and GitHub for comprehensive documentation. • Coordinated cross-functional efforts to gather and translate customer needs into user stories, prioritizing tasks on the roadmap for timely delivery of high-quality code.• Developed deep understanding of the perioperative landscape, EMR & ITS issues, and addressing surgical tray optimization challenges for product development and sales support.

Greater Seattle Area

A software development and consulting firm focused on enterprise SaaS web and mobile apps.Product Management & Marketing• Adeptly juggle multiple roles and competing priorities in a fast-paced environment.• Proactively plan to capitalize on opportunities and resolve or mitigate risks.• Run product management and QA with Agile methodologies & JIRA to create SaaS web, iOS, and Android apps for clients and our app, Singlestep that onboards, trains, & tests employees. • Research and track customer needs, interview & survey for customer feedback, test features & UI options, and perform competitive analysis to guide products' roadmaps by generating personas, Epics and Stories to deliver on use scenarios & to ensure app reliability, scaleability, and security.• Write product documentation and customer training materials.• Support marketing and sales with demos, marketing collateral, SOWs, software licenses, SLAs, terms of service, customer on-boarding processes, CRM, invoicing, and training content. • Helped win and manage clients including DOE, DOJ, Apple, Intel, and other large enterprises in fields including distribution, healthcare, cruise lines, and more.• Hired as consultants by EHR vendor to dynamically branded patient management mobile app MVP and create future roadmap.Operations• Manage operations, legal, accounting & financials, HR, product management, as well as customer success programs and processes to ensure best-in-class functions. • Track federal, state, and local regulations to manage programs, reporting and for compliance.• Worked with law firm to convert from a Washington state LLC (DataPrism, LLC 2007 - 2017) to Delaware C corporation: developed the cap table, provided existing & edited all new contracts, made state and federal filings, and more. • Hire and onboard FTEs and 1099s.• Implemented and manage payroll system and benefits using Gusto.com.• Plan and facilitate board meetings.• Write investor newsletters.

Redmond, Wa

• Provided strategic planning and execution of tactical marketing efforts to grow the ISV Royalty Program as well as related functions to support the Program.

Redmond, Wa

• Led DPE’s ISV marketing for 5 initiatives targeting partners.• Managed marketing for the ISV Royalty Licensing Program reaching 2,400 partners in 100 countries.• Provided marketing for the two Legacy Modernization Programs' partner programs: co-marketing, events, collateral, analyst relations, training, and more. • Gave marketing guidance and support to the ISV NXT program to migrate ISVs to Microsoft Technologies.• Raised funds from multiple groups to support and drive marketing for the Office Business Applications (OBA) initiative to ISVs and system integrators.• Provided quantitative & qualitative analysis and crafted communications for senior leadership team's Rhythm of Business process.

Redmond, Wa

• Managed quantitative and qualitative research, triaged feedback, proposed features, reviewed specs, and influenced adds/cuts for Project 2007.• Drove field readiness (wrote demos, competitive analysis, sales guides, go-to-market launch content, and more) incrementally growing sales $500+M.• Delivered presentations at the Executive Briefing Center, TechEd, international launch events, partner events, field trainings (online and in person), press tours, and for industry analysts.• Ran communication team & marketing integration for UMT acquisition.

Redmond, Wa

• Researched, developed and implemented the marketing plan for the two high-end SKUs of the Windows 2000 server family & Windows Server 2003 and for WSRM. • Engaged with customers, press, analysts, and partners in EBC, interviews, and joint venture projects.• Managed customer satisfaction initiative and Datacenter TSP community.• Led the marketing effort for the Enterprise Engineering Center.

Redmond, Wa

• Managed $9 million Scale-Up Ecosystem program for Windows’ enterprise credibility.• Coordinated seven virtual teams with 72 members from across 16 groups. • Built strategic alliances with IBM & Unisys to support the Scale-Up Ecosystem program with resources, co-marketing, and sales incentives.

San Francisco, Ca

A full-service, technology-driven strategy consulting firm.Senior Strategy Consultant reported directly to Partners• Coordinated three teams (unified CRM, multimedia KM & wireless LAN) researching opportunities, defining market strategy and launching solutions in alliance with second largest networking firm. • Managed 13-person team charged to analyze sales staff, processes, and infrastructure, then redesign and implement recommendations for a $150 million professional services group.• Wrote documents ranging from statements of work to employee performance reviews.• Contributed to practice development projects.

San Francisco, Ca

A software development firm focused on knowledge management solutions.Director of Product Management reported to CEO• Researched opportunities, defined market requirements, vision & scope, and functional specifications. • Developed marketing plan, defined product value proposition & positioning, wrote collateral, managed web site, and coordinated team of 3.• Prepared and allocated $2 million marketing budget.

San Francisco Bay Area

A software development and consulting firm whose main product is Ambrosia, Java EAI middleware.Senior Product Manager, Internet Products reported to CEO• Managed product from initial conception through first three releases.• Created product marketing strategy, designed pricing strategy, and identified price points.• Worked extensively with Sun Microsystems and JavaSoft on security and JMS issues.• Increased sales from zero to $½ million per quarter in three quarters.• Wrote beta program, marketing, sales, and customer support collateral for print and web.

Boston, Ma

A global strategy consulting boutique owned by Deloitte Touche Tohmatsu International.Senior Associate reported to Partners• Compared technology functionality versus customer preference & market sizes in order to review an imaging company’s $60 million R&D budget allocation; managed two analysts.• Delivered presentation to European manufacturer on how to enter the US market and form alliances based on conducting research and 40+ interviews; managed one analyst.• Performed Economic Value Added and supply chain analysis for two clients in the oil industry.• Co-developed strategic plan for a credit granting and risk monitoring system for a leading provider of payment instruments, card issuer services, and merchant processing services.• Researched and co-developed presentations for nine sales pitches and RFP responses.• Assisted with campus recruiting and interviewing candidates.

Cambridge, Ma

An Internet consulting firm whose main service is automating university career placement offices.• Developed and led the implementing the business plan, signing campuses, and selling ads.• Managed team of four developers and several part-time contractors.• Grew income to over $100 thousand within first year while attending business school and sold firm.

Greater San Diego Area

An independent Windows software development firm whose main product is a Personal Information Manager.Senior Corporate Account Executive reported to Director of Marketing• Contributed significantly to sales growth from $1 million to $18 million.• Acquired and managed key corporate accounts such as 3M and NYNEX.• Recruited and trained eight new sales staff members.• Developed joint marketing plan with other software vendors and corporate resellers.• Participated in design and execution of direct mail offers, dropped over one million pieces. Account Executive reported to Director of Marketing• Expanded and managed relationships with retail, distribution, and international channels.• Developed program for retail channel and built membership from 0 to 600+ stores.• Negotiated agreements for all international distributors.• Presented to large audiences at 50+ seminars and trade shows.• Coordinated and supervised all aspects of the company’s presence at trade shows.• Negotiated GSA contracts and responded to requests for proposals.

Greater San Diego Area

A research firm that builds databases of commercial property transactions. Later acquired by CoStar Reality Information, Inc.Marketing Staff reported to Director of Marketing• Designed and implemented a call response monitor system.• Conceived and developed an information packet product for clients.• Initiated, executed and analyzed marketing surveys.Data Manager reported to Regional Manager• Researched information for real estate developers and appraisers.• Produced Apartment/Residential Land Reports for commercial publication.

Master Of Science In Management (Mba + Thesis), Strategic Management And Consulting Track

Activities and Societies: Teaching Assistant: Communications for Managers; Captain: Soccer Club; Staff: New Student Orientation; Active.

Diploma, European Union Summer Program

The Institut d'Études Politiques de Paris' (Sciences Po) European Union Summer Program, conducted in English, is a seven-week intensive.

Ba, Economics

Activities and Societies: Co-Founder: Management Engineering Club; Staff: Orientation; Representative: Five College Intramural Council.

Diploma

Activities and Societies: Speech & Debate Team, Varsity Outrigger Canoeing, JV Soccer, JV Cross Country, study abroad (Germany), Boy.

Electrical Engineering/Computer Science