Ux And Community Strategy Lead
Current
Nov 2021 - Present
AeroLeads people directory · profile
Lynette Goh Email & Phone Number
UX and Community Strategy Lead at Trust Bank
at
Trust Bank
1 work email found
@tblbd.com
2 phones found area 653
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
UX and Community Strategy Lead at Trust Bank
Location
Singapore, Singapore, Singapore
Who is Lynette Goh? Overview
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Quick answer
Lynette Goh is listed as UX and Community Strategy Lead at Trust Bank at Trust Bank, based in Singapore, Singapore, Singapore. AeroLeads shows a work email signal at tblbd.com, phone signal with area code 653, and a matched LinkedIn profile for Lynette Goh.
Lynette Goh previously worked as UX and Community Strategy Lead at Trust Bank and Product Manager - Engagement at Gobear. Lynette Goh holds Master Of Science - Ms, Information Systems from Nanyang Technological University.
Company email context
Email format at Trust Bank
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{first}.{last}@tblbd.com
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Profile bio
About Lynette Goh
A user researcher fascinated with the intersection between behavioral science, UX design, technology, and business. Always excited to discover solutions to complex problems with users and stakeholders.I want to impact people's lives in this lifetime. That is why I get passionate about understanding human behavior and their motivations in an empirical manner, in order to use what I have to be agile, continuously testing and responding to our users’ needs in time in this quickly changing tech-enabled world.Being trained in both qualitative and quantitative research within the fields of psychology and human-computer interaction means that I can use a combination of methods to answer questions in the product development lifecycle, navigate through the biases and noise among the sea of data collection, and design good experiments so we can break out of the echo chamber.I enjoy exploring many cultures, and will be the sort who wants to talk to users myself. During my short stint double hatting as a product owner for a team, I discovered that I like interacting with several stakeholders and hearing their varied perspectives about the business opened my mind to more possibilities to solutions. I'm still constantly learning, and love new challenges that allow me to grow and evolve. It's why I recently completed a Masters dissertation designing and testing a gamification solution for remote-working onboarding processes, and why I'm also on my way to learning R to hone up my statistical analysis ability.Outside of work, I'm watching Korean variety shows, finding interesting trails to hike with friends, studying tea brewing, learning how to house dance, writing poetry, or playing the keyboard (of the music kind).
Listed skills include Spss, Statistics, Experimental Design, Project Management, and 27 others.
Current workplace
Lynette Goh's current company
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8 roles
Lynette Goh work experience
A career timeline built from the work history available for this profile.
Product Manager - Engagement
Gobear
Defined engagement and personalization strategy and roadmap with user/market research, data analytics and stakeholders collaboration.Launched A/B tests to improve features usage and user experience.Worked closely with performance marketing, SEO, data, design, research and engineering.
Oct 2020 - Mar 2021
Head Of Research
Gobear
Lead and drive product value through key user and market research activities and collaborative research execution with stakeholders.Facilitated product and UX stakeholder workshops for strategic or design outcomes.Aligned the strategy and vision of the Research team with key business objectives and with management. Managed and mentored the research team.
Apr 2019 - Oct 2020
Ux Manager
Gobear
Owned the User Experience Lab that provided continuous actionable feedback to the Design and Product teams.Conducted user interviews, usability testing, co-creation workshops and surveys, either through management of research agencies or in-house team.Reported and analyzed user insights for UX improvements across the product development cycle.Created the.
Feb 2017 - Apr 2019
Senior Cx Research Consultant
Aug 2016 - Jan 2017
Customer Experience Consultant
- Planned and conduct user research, usability testing, eye tracking testing and shopper research for clients across a variety of domains in SEA and China.
- Analysed qualitative and quantitative testing results, write and present reports to clients, including C-level executives.
- Produced wireframe designs as actionable recommendations.
- Trained industry and university researchers on Tobii eye trackers and mobile device stand usage.
- Written and submit grant proposals for non-commercial research projects.
- Recruited research participants.
Aug 2014 - Aug 2016
Research Assistant
- Gathered users’ and stakeholders’ requirements data for product development (of an information system and tablet application) through qualitative and quantitative research methods.
- Analyzed data using qualitative coding and statistical techniques.
- Wrote for journal and conference publications.
- Wrote and managed grant proposals, budgets, study design and implementation.
- Coordinated overseas field studies in India and London.
- Conceptualized a socially constructed 3D virtual museum and digital library for the purposes of digital heritage preservation.
Jun 2011 - Jun 2014
Casual Research Assistant
- Gathered systematic information about human behaviour in emergent technologies and trained in statistics and research methods.
- Conducted quantitative experimental design research in applied psychology (gambling behaviour) and human factors.
Nov 2010 - Dec 2010
3 education records
Lynette Goh education
Master Of Science - Ms, Information Systems
Honours Degree In Bachelor Of Arts, Psychology
Bachelor’S Degree, Psychology
FAQ
Frequently asked questions about Lynette Goh
Quick answers generated from the profile data available on this page.
What company does Lynette Goh work for?
Lynette Goh works for Trust Bank.
What is Lynette Goh's role at Trust Bank?
Lynette Goh is listed as UX and Community Strategy Lead at Trust Bank at Trust Bank.
What is Lynette Goh's email address?
AeroLeads has found 1 work email signal at @tblbd.com for Lynette Goh at Trust Bank.
What is Lynette Goh's phone number?
AeroLeads has found 2 phone signal(s) with area code 653 for Lynette Goh at Trust Bank.
Where is Lynette Goh based?
Lynette Goh is based in Singapore, Singapore, Singapore while working with Trust Bank.
What companies has Lynette Goh worked for?
Lynette Goh has worked for Trust Bank, Gobear, Objective Experience, Nanyang Technological University, and Monash University.
How can I contact Lynette Goh?
You can use AeroLeads to view verified contact signals for Lynette Goh at Trust Bank, including work email, phone, and LinkedIn data when available.
What schools did Lynette Goh attend?
Lynette Goh holds Master Of Science - Ms, Information Systems from Nanyang Technological University.
What skills is Lynette Goh known for?
Lynette Goh is listed with skills including Spss, Statistics, Experimental Design, Project Management, Psychology, Social Media, Quantitative Research, and Qualitative Research.
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