Ly Vu

Ly Vu Email and Phone Number

Digital Marketing & Content Management | CUA, CXA, NN/g UX @ Verizon Business
Ly Vu's Location
New York City Metropolitan Area, United States, United States
Ly Vu's Contact Details
About Ly Vu

I’m a highly productive and self-motivated professional in Digital Marketing, eCommerce and Content Management with strong technical skill sets, experience, and capability of handling and managing multiple projects in a team as well as independently.• Subject Matter Expert (SME) of Lucidworks Fusion and Oracle Endeca Experience Manager (EXM)• Digital Content Specialist of Oracle ATG Business Control Center (BCC digital catalog) and Amdocs CatalogONE (EPC)• HFI Certified Usability and User Experience Analyst (CUA & CXA)• Nielsen Norman Group Certified User Experience (NN/g UX)• Winner of 2015 Tireless Wireless Award - Verizon Wireless Internet Sales Operations (ISO)

Ly Vu's Current Company Details
Verizon Business

Verizon Business

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Digital Marketing & Content Management | CUA, CXA, NN/g UX
Ly Vu Work Experience Details
  • Verizon Business
    Content Strategist
    Verizon Business May 2023 - Present
    Basking Ridge, Nj, Us
    • Implement and manage end-to-end web content for B2B devices and accessories, especially new product launches, via Amdocs CatalogONE (EPC)• Set up test data in lower testing environments in collaboration with GTS and product management teams.
  • Verizon Business
    Project Manager
    Verizon Business Jun 2021 - May 2022
    Basking Ridge, Nj, Us
    • Implemented and managed end-to-end web content for B2B devices via Oracle ATG Business Control Center (BCC) and Amdocs CatalogONE (EPC)• Collaborated with GTS and cross-functional teams on B2B device launches, enhancement projects and defects via JIRA• Performed weekly site review and assessment for technical issues and purchase flow frictions in order to deliver optimal user experience on Digital Prospect eCommerce site and achieve revenue targets.
  • Verizon
    Senior Experience Specialist
    Verizon Jan 2020 - Dec 2020
    Basking Ridge, Nj, Us
    Subject Matter Expert (SME) of Lucidworks Fusion responsible for digital merchandising to drive growth in accessories and devices sales online, especially Mobile First App custom grid walls. Implemented and managed devices content via Oracle ATG Business Control Center (BCC Catalog) as Content Editor. Managed multiple and concurrent web-content projects on schedule and within scope while collaborating with multiple stakeholders.Key Achievements:• Implemented successfully all Fusion projects for accessories and devices. Set up and launched successfully all the Product Detail Pages (PDPs) for new devices in the BCC• Managed and troubleshot all BCC defects as quickly as possible, making the number of production defects reduced to 50% in less than one month• Collaborated with GTS (IT) teams for Lucidworks Fusion implementation or enhancement, especially with Fusion GTS Team in Boosting Automation project that helps reducing 20% in LOE each week.
  • Verizon
    Digital Marketing Consultant
    Verizon Jun 2014 - Dec 2019
    Basking Ridge, Nj, Us
    Key Achievements:• Successfully set up all accessories pages, including multiple custom grid walls and navigations via Endeca Experience Manager (EXM), to attain over 100% of accessories sales revenue target (up to 34% YoY)• Proactively supported multiple business owners, stakeholders and GTS Teams with vast knowledge of accessories site structure and Endeca Experience Manager configurations/settings/mappings to improve the processes, especially for 1D project to reduce Page Load Times by 10% (as measured by Dynatrace)• Successfully set up and launched all testing/optimization and marketing promotional campaigns via Adobe Target Standard and Monetate on Verizon’s accessories eCommerce site.
  • Verizon
    Senior Project Manager
    Verizon Aug 2013 - May 2014
    Basking Ridge, Nj, Us
    Subject Matter Expert of Oracle Endeca Experience Manager (EXM) responsible for digital merchandising and front-end configuration. Monitored the accessories eCommerce site and metrics for insights on sales performance and initiated projects for merchandising improvement, strategies, and plans for increasing sales. Led project life-cycle through requirements gathering, design, development, testing, and launch, especially with A/B testing campaigns via Monetate and Adobe Target.
  • Futai Usa, Inc.
    Graphic Designer / Ecommerce Coordinator
    Futai Usa, Inc. Feb 2013 - Jul 2013
  • Brunswick Logistics/In Mocean
    Customer Service Representative
    Brunswick Logistics/In Mocean Jan 2012 - Jul 2012
  • Artland, Inc.
    Ecommerce / Sales Administration Manager
    Artland, Inc. Apr 2008 - Jul 2011
  • Artland, Inc.
    Edi / Sales Administration Coordinator
    Artland, Inc. Oct 2006 - Mar 2008

Ly Vu Skills

Sales Operations Css Online Marketing Seo Graphic Design Web Design Endeca Monetate E Commerce Adobe Creative Suite Microsoft Office Html Javascript Premiere After Effects Adobe Creative Suite 6 Microsoft Office 2003 Blue Cherry Edi Sbt Proseries 5.0i Radio Shack Pos And Operations System Flash Mx Videographer Digital Photography E Commerce Sales Sales Administration Sales Marketing Strategy Social Media Customer Service Project Management Customer Relationship Management Microsoft Excel Team Leadership Strategic Planning Social Media Marketing Digital Marketing Cross Functional Team Leadership Strategy Management Product Management Product Marketing Mobile Devices Merchandising

Ly Vu Education Details

  • San José State University
    San José State University
    Digital Media Art

Frequently Asked Questions about Ly Vu

What company does Ly Vu work for?

Ly Vu works for Verizon Business

What is Ly Vu's role at the current company?

Ly Vu's current role is Digital Marketing & Content Management | CUA, CXA, NN/g UX.

What is Ly Vu's email address?

Ly Vu's email address is ly****@****zon.com

What is Ly Vu's direct phone number?

Ly Vu's direct phone number is (800) 922*****

What schools did Ly Vu attend?

Ly Vu attended San José State University.

What skills is Ly Vu known for?

Ly Vu has skills like Sales Operations, Css, Online Marketing, Seo, Graphic Design, Web Design, Endeca, Monetate, E Commerce, Adobe Creative Suite, Microsoft Office, Html.

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