LOTH Holdings proudly owns three diverse enterprises: LOTH, Inc., OptiVia Solutions and Strategic Workplace Services (SWS):LOTH, Inc. is where innovative design and transformative workspace solutions converge. Serving the Cincinnati, Columbus, Northern KY and Southeast Indiana areas, our solution comes together with smart design, office furnishings, architectural walls, flooring, and technology that foster collaboration, productivity, and well-being.OptiVia Solutions revolutionizes the banking experience through seamless ATM rigging and bank equipment installations, dedicated to shaping the future of banking by redefining convenience and enhancing the overall customer experience.Navigate the complexities of projects with ease through SWS, your partner in project management, workplace space design, office relocations, refurbishing, inventory management, medical equipment planning, decommissioning and more. Experience the SWS advantage as we navigate your business toward new horizons.

Implement GTM and B2B initiatives for a family of brands, leading Teknion product launches, lead generation and and working cross-functionally to fuel growth for the organization. Collaborates with strategic manufacturers to deploy joint campaigns to reinforce brand presence and drive sales.Use an integrated and scalable digital marketing program to drive product marketing and spearhead future growth.Craft product positioning, messaging, and value propositions that: (1) are tailored to differentiate each product from its competition, and (2) communicate the unique story and selling points of each product in the marketplace.Supervise the art direction and content creation of marketing collateral that: (1) supports lead generation efforts, including blogs, case studies, use cases, videos, and web content, (2) improves brand credibility, and (3) meets pipeline quotas.Supervise digital and tactical strategies for email marketing, mobile marketing, PPC, reputation management, social media, and websites. Ensure that daily and monthly goals and ROI objectives are achieved.Analyze buying behaviors, customer requirements, market trends, and partner channels to better identify market opportunities and determine customer demand.Use reporting tools to create marketing strategies and measure their ROI, including the need for additional KPIs. Report on customer behavior, including usage, online metrics, and sales data.Work with the sales and product teams to determine customer needs and analyze marketplaces.Communicate the marketing vision to the sales team, including helping with prospect pitches. Train the sales team about how to present product briefs, sales decks, and other support materials during prospect and customer meetings.

Drove digital product marketing, thought leadership, and market development for a research, analysis, and mapping SaaS based application that was tailored for residential and commercial markets.Created product-centric collateral that emphasized brand messaging. Examples include brochures, client presentations, copywriting, online content, and white papers.Worked with the product management team to manage the company’s product roadmap from inception through product launches and quarterly releases in order to promote new software improvements to end users.

Developed and implemented multichannel marketing strategies that promoted client acquisition, retention, and brand awareness for a healthcare marketing agency.Led new product development for healthcare SaaS technology offerings, including strategic launches, marketing research, product positioning, and competitive/industry analyses.Leveraged multiple channels to drive brand awareness and lead generation to promote SEO, PPC, email marketing, and other digital technology services for a diverse range of healthcare specialties, including medical and dental practices.Developed strategic alliance partnerships in order to co-brand marketing strategies, including for Align Technology (Invisalign®) and Doctors Management.

Provided strategic recommendations to clients about cost-saving digital marketing strategies. Advised clients about how to manage online and offline customer acquisition campaigns in B2B markets, and guided them throughout campaign cycles.Designed a variety of materials, including packaging, UI software, and websites.Worked with a variety of clients in many different industries and sectors, including California Natural Landmark, Corporate Business Interiors, ERGO Worldwide, The Irvine Company, LLC, Mavenlink (SaaS solution) and SZEN Marketing.

Led the marketing department of a SaaS start-up, including branding and positioning, corporate storytelling, email and tradeshow marketing, and lead generation, which helped launch the company’s product into the tax technology space.Created blog content, a channel/partner web portal, client communication templates, data sheets, end user tutorials, FAQs, graphic designs, presentations, the company website, and white papers.

Led the marketing department of a project management company that offered custom software and IT managed services such as hosting offerings in America, Australia and Singapore. Scaled and grew lead generation through targeted branding and positioning, corporate storytelling, email and tradeshow marketing and establishing a reseller marketing program.