With > 10.000 coaching hours, she is the Indonesian CEO Coach that has coached hundreds of corporate CEO and executives, as well as business owners and investors. She is also a business and organizational neuroscientist who is dedicated in conducting evidence-based research studies in brain and behavior.Lyra is the 1st PCC level mentor coach, an EMCC EIA Senior Practitioner, and the 1st ACTP (ICF Accredited Coach Training Program) provider in Indonesia. She is also the founder of Coachnesia, the largest coach community in Indonesia, that held the largest global coaching conference in Indonesia called World Game Conference attended by participants from 20++ countries. Aligning the cutting edge of science and technology with business impact is her commitment. She founded Vanaya & Co. that focuses on developing and implementing brain-focused transformation strategies. The Vanaya & Co. group includes Vanaya Indonesia (a full-fledged organizational and development consultancy using brain-focused coaching) and Vanaya NeuroLab (a brain and behavior research center).She is the forefront of Applied Neuroscience in Business and Organization in Asia-Pacific. She coined the terms ‘Brain-Focused Coaching’ and developed the 1st brain-focused coaching framework : CARE Model that has been empirically-tested with modern neuroscience technology. She also pioneered the discovery and application of ‘Neurometric’ - an evidence-based measurement of people and organization performance using neuro-dynamic analytics and machine learning.