Co-Founder
CurrentWorkPlay Branding, a visual marketing company that's generated 7 figures and is disrupting the photography industry with its innovative annual service. Catering to entrepreneurs and companies in North America and Europe, WorkPlay Branding offers affordable solutions for those looking to enhance their message through captivating visuals. Drawing from her advertising background, Lyrik has a strong understanding of consumer psychology and a knack for systemizing the creative process, seamlessly integrating marketing strategies into visuals. This enables WorkPlay members to craft cohesive, revenue-driven campaigns that have contributed to numerous million-dollar launches worldwide. Lyrik is also the co-host of The WorkPlay Podcast, and her work has been featured in Glamour as well as on billboards in Times Square.