Lysa Penrose Email & Phone Number

Seattle, Washington, United States

Spearhead innovating marketing strategies for board and card games in North America and Europe.Drive business development efforts and product strategy through marketing lens. Advise product leadership on market trends and competitor analyses.Act as spokesperson for both Global Games Category and leadership. Build strong relationships with key retailers and licensors. Represent category in presentations, licensing events, and product pitches.Work closely with product development teams, including game design, creative, project management, and technical production. Support strategy and tactical problem solving.- Attend weekly product development meetings to guide new concepts, packaging and imagery, product names, product copy, positioning, and more.- Lead long-term product strategy and planning for key emerging brands (such as award-winning Disney Villainous and Horrified game lines).- Steer cross-functional development meetings with a focus on problem-solving, brainstorming, and identifying future trends, target audiences, and games.Develop successful go-to-market plans. Work with internal teams and external agencies to create global best-in-class marketing assets with a focus on immersive storytelling and authenticity.Guide and support marketing managers at Ravensburger subsidiaries around the world. Problem solve regional challenges and streamline global processes.Leader in cross-functional, cross-category, and global collaboration.- Develop first internal, cross-functional Global Games Summit from pitch to completion. Workshops, presentations, and discussion groups about industry thought leadership, market research, and developing product brands, brainstorming.- Establish first North American cross-category marketing brain trust to encourage collaboration and shared learning between categories.- Leverage global database to automate sales team processes, eliminating hours of manual work.

Seattle, Washington, United States

Responsible for developing, executing, and analyzing marketing initiatives focused on B2C sales growth and B2B client acquisition. Lead campaigns across 10 eCommerce stores with global audiences. Drive cross-departmental communication channels between marketing, business development, technology, customer service, and publisher relations to communicate marketing beats, align teams, and secure technical support for the best customer experience.Achieve over 3000% ROI via strategic influencer partnerships and events, with a focus on converting impressions to sales.Research B2B client (publisher) wants and needs via competitive analysis, surveys, interviews, and community management channels. Identify and prioritize key consumer insights and trends. Collaborate with CEO and product team to develop new features.Advise publishers on DriveThruRPG marketing solutions to achieve their sales goals. Build systems and processes for premiere publishers’ business and marketing teams to integrate our platform into their go-to-market plans.Increase femme community members by 70% over two years (according to Google Analytics, which includes only binary genders) by developing a targeted community strategy.

Wrote adventures for various tabletop RPGs, following strict rules and style guidelines. Credits include Wizards of the Coast’s Dungeons & Dragons and Magpie Games’ Avatar Legends: The Roleplaying Game.Directed Die Hard Dice’s Adventuring Artist Tarot deck and accompanying accessories (dice and dice roll). Established creative strategy, wrote detailed and clear art briefs, and recruited and managed key community artists and influencers.Selected by Wizards of the Coast product marketing manager as premiere Dungeon Masters Guild Adept, which distinguished top content creators.

Recruited by Dungeons & Dragon's marketing staff as interim community manager, based on performance as D&D Adventurers League Community Manager. Supported Wizards of the Coast release schedule across Twitter, Instagram, and Facebook. Brainstormed and executed social media campaigns to support D&D Marketing Department’s goals and needs of licensed partners. Managed senior moderator staff for D&D Twitch, including training them in data analytics.

Facilitated organized play growth by innovating unique ways to engage community.Spearheaded the D&D Adventurers League (AL) initiative to create welcoming, safe, and inclusive environments at local events and online. Established event protocols.Introduced the AL’s first community-wide holiday event. Designed seasonal holidays that boosted gameplay hours and fostered positive community sentiment.Represented the AL at events, in podcast/video interviews, and online. Managed the AL Facebook, Twitter and blog. Produced and hosted the AL monthly talk show.

Responsible for defining brand and go-to-market strategies and leading their implementation to generate sustained growth in a competitive and crowded segment of the fast-casual restaurant industry. Selected by leadership to build brand positioning and lead redesign of retail stores. Collaborating with CEO, founders, and other key stakeholders, managed creative teams to launch a seamless, consistent rebrand: architecture and environmental design; graphic design and illustration; retail packaging; and copywriting.Led the development of mobile strategy and customer loyalty program. Managed multiple internal and external creative and technical teams to develop payment, rewards, and ordering app. Collaborating with operations leadership, planned and oversaw company-wide implementation, which led to immediate 20% usage rate.Guided key campaigns from vision to launch, collaborating with researchers, subject matter experts, and business development team.Trained and led marketing and art managers in retail marketing, social media marketing, copywriting, community management, graphic design, and public relations.

Bachelor Of Science (B.S.)

Education record