Unlocking the power of communication and events - that’s my strong suit!Hi, I'm Lyss, a seasoned communications and events expert with over 16 years of immersive experience in driving brand success through strategic external and internal communication initiatives.🎓 Education: I hold a Bachelor of Arts, specialising in Media and Communications from Southern Cross University. Additionally, I possess a diploma in Advertising from Macleay College, equipping me with a well-rounded perspective on crafting compelling brand narratives.🌇 Proud Sydneysider: Based in Sydney, I thrive in the dynamic urban landscape, leveraging my passion for communication to connect brands with their target audiences and create impactful experiences.📚 Diverse Background: As a senior communications and B2B marketing professional, I have honed my skills in the realms of Retail Media and broadcast Radio. My expertise extends to crafting captivating content, building brands, and delivering engaging campaigns that leave a lasting impression.💪🏽 Areas of Expertise: I specialise in internal and external communications, orchestrating events and activations that captivate audiences, and executing B2B communication strategies. As a strategic thinker, I drive commercial and brand growth by harnessing the power of effective communication.✨ Creativity Unleashed: I take pride in my innate ability to think outside the box, infusing creativity into every aspect of my work. By blending innovative ideas with proven strategies, I consistently deliver exceptional results that elevate brands to new heights.🔑 Championing Inclusion: I am a passionate advocate for Diversity and Inclusion, recognising the power of embracing diverse perspectives and voices. Through my work, I strive to create inclusive environments that foster growth and collaboration.If you're seeking a versatile communication professional who can seamlessly navigate the realms of internal communications, curate unforgettable events, and propel your brand's growth, let's connect!