Lyssa Walker White Email & Phone Number

United States

Remote

- Build a world-class, multi-platform content strategy for the IRC and produce powerful multimedia content designed to connect audiences to the organization’s mission and life-saving work around the world- Lead team of editors in crafting stories that achieve branding, communication and fundraising objectives- Oversee team of producers who are gathering content and uncovering stories that meet organization's goals - Empower team and create opportunities for colleagues to grow and develop their skills- Manage a $250,000 yearly content budget- Review and provide editorial feedback on all stages of development of multimedia content- Creative direction on high visible campaigns

Washington D.C. Metro Area

- Provided strategic guidance, direction, support, and collaborated with NED-affiliated sites and stakeholders in the development and delivery of digital content for ten brands/sub-brands- Developed content strategies to grow audience base and deepen audience engagement, plus managed day-to-day content updates on NED’s social media presence- Supervised Digital Producer, Assistant Digital Producer, and AV Producer in the production of multimedia storytelling assets, including the production of short-form videos, photography, digital asset library organization, and the live streaming/recording of all public events - Ensured digital projects stayed on track, leading projects from vision to production- Oversaw security upgrades of CMS installations, plugins, modules, etc.- Collected, analyzed, and actively used data and metrics to inform editorial and strategic decisions - Managed vendor/partner relationships- Managed search engine optimization (SEO) performance

Washington D.C. Metro Area

- Project managed the development of sites within the strength.org umbrella- Oversaw development and implementation of social media strategy- Wrote and edited posts, PSA scripts, coordinated assets, and managed the schedule of the No Kid Hungry blog- Managed freelance developers as well as in-house web developer- Led social media and CMS trainings- Ensured consistency throughout the site by maintaining brand and quality standard

Washington D.C. Metro Area

-Created editorial content and maintained the following areas of the Kids site: Animals, Activities, Little Kids, Photo Galleries, People & Places, Stories, and Blogs-Managed the development of the social media widget, blogs, and other micro-sites-Provided technical support using coding and basic programming skills-Moderated photo-sharing community-Executed photo retouching, manipulation and enhancement-Wrote scripts for informational/educational videos-Coordinated and assisted in the production of National Geographic's first virtual gaming world, Animal Jam

Dulles, Va

-Planned editorial content for Style, Pets & Animals, and Create It sections of the kids area-Co-produced the annual KOL Back-to-School and Spring Looks photo shoots-Collaborated with partners for content-sharing purposes-Coordinated with photo editors to deliver daily programming-Contributed to the planning and design of the redesign-Optimized content for search engines for the first time in Aol's history

Manassas, Va

- Wrote and formatted blurbs for a semimonthly electronic bulletin- Created and distributed press releases- Planned networking events *Established working relationships with Chamber members, media, officials and general public