As a growth leader with 10+ years of experience building strategy and driving revenue, I’m motivated by my life’s purpose: to be in service of others, and to leave the world better than I found it.After leaving the music industry early on in my career, I found my way into the startup world, and I fell in love with building things, and seeing my growth strategies turn into profit. Since I became a startup leader in 2014 to today, I’m proud to know that the work I’ve done has created opportunities for others, such as by furthering a meaningful mission by growing brand recognition and equity, generating revenue that leads to the enrichment of the lives of my colleagues, empowering my team members to grow in their careers, or contributing to a culture of kindness and inclusivity. Some of my most notable accomplishments include:• Leading the GTM strategy (including marketing and inside sales) that increased pipeline opportunities for a venture-backed tech startup from $200k/quarter to $3.4m• Increasing customers served for a local F&B startup from 0 to 6k in two years • Increasing avg monthly leads generated for 20+ elite law firms by 47% in less than 1.5 years • Building the 100+ page franchise marketing and sales playbook and support resources library for a fast-growing wellness franchise startup • Serving as an advisor, mentor, teacher, and panelist for various nonprofits such as Nashville Entrepreneur Center, Nashville Arts and Business Council, Women in Tech SEO, and more I’m most passionate about industries that are moving society forward, including climate tech, space tech, social justice, wellness, femtech, and more. Outside of work, I love spending time with my husband and our pets, getting outdoors, seeing new movies, and trying new restaurants as often as I can.
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Marketing ConsultantSelf-EmployedKirkland, Wa, Us
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Marketing LeadMuon Space Sep 2024 - PresentMountain View, California, Us -
Head Of MarketingPure Sweat Studios Apr 2023 - Sep 2024Nashville, Tennessee, Us -
Fractional CmoPremeditated Growth | Fractional Cmo Jan 2023 - Sep 2024Nashville, Tn, Us• Growth and GTM strategy advising • Turn-key marketing strategy development• Building marketing and sales functions and systems from the ground up• Revenue analysis and recommendations to improve operating costs, customer acquisition, and client experience and retention -
Startup Growth AdvisorNashville Entrepreneur Center Mar 2019 - Sep 2024Nashville, Tn, UsAs an advisor at the EC, I provide coaching to early-age startups who need guidance in brand development, marketing programming, go-to-market strategies, Hubspot, and marketing/sales operations. I also serve as the occasional speaker for different events, and have taught workshops and classes for entrepreneurs about growth hacking strategies and messaging development. -
Director Of GrowthCortex Sustainability Intelligence Sep 2022 - Feb 2023Nashville, Tennessee, UsOwner of the Inside Sales and marketing functions of the Growth team, and providing strategy recommendations and analysis for the Growth team as a whole. -
Director Of MarketingCortex Sustainability Intelligence Aug 2021 - Sep 2022Nashville, Tennessee, UsBuilt the marketing engine from the ground up, including activities such as lead generation, a full rebrand, sales enablement, and management of two rockstar marketers. -
Director Of Organic MarketingWhitehardt Aug 2019 - Aug 2021Nashville, Tennessee, UsLed a team of incredibly talented SEO professionals dedicated to providing performance-based SEO services to over 20 elite personal injury law firms across the country. We utilized data-driven organic marketing strategies centered around building websites designed to convert, created optimized and conversion-oriented content, built valuable backlinks through citation development and strategic partnerships, developed engaging social media content, and more.Notable Accomplishment: Increased our team's annual revenue by 26% while reducing operating expenses by 27% in one year. -
Head Of GrowthCybermaxx Sep 2018 - Aug 2019Chicago, Il, UsDirected the official rebranding launch, developed the first documented comprehensive sales training program, implemented Hubspot as the centralized tool for all sales and marketing initiatives, trained new sales employees, and developed the official Customer Advocacy Board program. -
Director Of MarketingEat Well Nashville Oct 2016 - Aug 2018Nashville, Tn, UsBuilt the customer acquisition program for Eat Well Nashville from the ground up, which resulted in taking the startup from zero to over 6,000 customers in one year. My strategies involved email marketing, strategic corporate partnerships, in-person brand activations, social media advertising, influencer marketing, and more. -
Digital Strategy ManagerThe Dealey Group Jan 2016 - Oct 2016Dallas, Tx, Us -
Freelance Digital StrategistThe Dealey Group Nov 2015 - Dec 2015Dallas, Tx, Us -
Community Engagement LeadZomato May 2015 - Oct 2015Gurugram, Haryana, In -
Social Media ManagerTechnologyadvice Aug 2014 - May 2015Nashville, Tennessee, Us -
Marketing CoordinatorSugar Hill Records Feb 2014 - Aug 2014
Alyssa Sanders Skills
Alyssa Sanders Education Details
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Berklee College Of MusicMusic Business And Marketing
Frequently Asked Questions about Alyssa Sanders
What company does Alyssa Sanders work for?
Alyssa Sanders works for Self-Employed
What is Alyssa Sanders's role at the current company?
Alyssa Sanders's current role is Marketing Consultant.
What schools did Alyssa Sanders attend?
Alyssa Sanders attended Berklee College Of Music.
What skills is Alyssa Sanders known for?
Alyssa Sanders has skills like Leadership, Writing, Social Media, Music Licensing, Off Page Seo, Composition, Graphic Design, Event Planning, Band, Logic Pro, Web Analytics, Music Theory.
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