PR, integrated marketing, brand strategy, digital & paid media, research, and communications planning. Tech + Lifestyle + Business + Nonprofit + Policy & IssuesPast and current clients include: - SBE Entertainment Group: Led media strategy for the Umami Burger x Major Lazer collaboration to support the release of the single "Oh my Gawd" feat. Nicki Minaj. - MIYAVI: Planned and executed the media strategy for music video launch, showcasing new, virtual tech used by artists during COVID. - Production Club: Drove PR strategy for the Micrashell launch - a creative solution to save the live events industry during COVID. - STO Responsible: Conducted a deep brand analysis, built an integrated marketing campaign, and developed messaging framework for first B2C launch for the sustainable plastic company. - Lion’s Share: Drove outreach strategy, execution, media and talent relations to promote a full week of unique programming celebrating Asian American Pacific Islander Heritage Month on Twitch. - Netflix: Executed a digital channel audit for Reddit, created a content strategy and best practices playbook, and creative ideation strategy. - ProgressNow Colorado: Digital and paid strategy and community management to support the 2018 Colorado midterms. - BLOCKv (VEE cryptocurrency token): Created a developer recruitment strategy to encourage the creation of digital objects on the blockchain, conducted a channel audit and developed a digital playbook.Coverage highlights secured for clients.

At RALLY, we take on the sticky issues and find a way to push them forward.As a communications strategist at the firm, I led integrated teams, driving communications strategy, message development, campaign planning, and execution for clients building a legacy of change. As RALLY's first Colorado-based employee, I helped the firm grow their presence in the mountain west, exploring the expansion of a satellite office, while acting as a local liaison for current clients, partners, and local media. In addition to driving new business opportunities, I led community outreach initiatives, provided on-site support for client events, conferences, and trainings, and delivered localized communications plans across a variety of issues including education, health equity, criminal justice reform, and environmental protections.RALLY clients: Imaginable Futures (formerly Omidyar Network) and The Aspen Institute, The Colorado Trust, Walton Family Foundation, and Arnold Ventures.

As a member of the strategy and planning team, I developed holistic, integrated strategies that ensured earned media and dynamic storytelling was infused at the core of creative campaigns for Apple Music, HomePod, Apple Watch, iPhone X, SOiP, iPad, Mac, and Holiday 2017.Worked with creative, paid, business/talent relations, and PR teams to create holistic campaigns, set and track KPIs, refine and target key audiences, and amplify campaigns across OOH, broadcast, social channels, and digital platforms.

As a member of Edelman’s Los Angeles Digital Entertainment and Technology (DET) practice, I helped guide communications for consumer brands at the convergence of the entertainment and technology industries. Playing a hybrid role across both the PR and creative/digital teams, I led integrated campaigns that incorporated earned, paid, creative and social strategies. Through strategic brand planning, earned media relations, social influencers and creative assets, I helped clients including Netflix, Ticketmaster, Microsoft, Adobe, and Warner Brothers Interactive break through the clutter and define their narrative. • Created storytelling opportunities for Netflix brand initiatives that implemented a multichannel media approach that targeted outlets’ .com and digital platforms; campaign include Netflix Cheating 2.0, Halloween Hacks, Holiday 2016, and Emmys - #SheRules• Planned and executed media relations for Taco Bell to support the Quesalupa reveal and teaser announcement during Super Bowl 50• Developed and executed Influencer campaigns for clients including Ticketmaster, WBIE Mortal Kombat X, Microsoft, and Adobe• Built artist, consumer and earned media campaigns for Pandora Radio• Led integrated campaigns that incorporate earned, paid, digital, and creative strategies for clients including Pandora Radio and Payoff• Led media training and material development for executives and spokespeople• Provided rapid response protocols and issues management for Redbox, Experian, and Ticketmaster• Incorporated social measurement and analytics into all strategies and plans• Project managed multiple teams across global/US offices and practice areas including PR, creative, paid, and digitalPrevious clients: Netflix, Taco Bell, Microsoft, Adobe, Ticketmaster, Warner Bros. Interactive Entertainment (Mad Max, Mortal Kombat X, esports), Volcom, Pandora Radio, VR Society, Western Digital, Payoff, Experian, Television Academy Foundation, Movember Foundation

Led corporate communications and PR for NPR affiliate station KCRW 89.9 FM.• Developed publicity/communications strategies to promote news, music and cultural programming, station announcements, fundraising campaigns, and KCRW-sponsored events • Managed and created social media campaigns for KCRW platforms including Facebook, Twitter, and Instagram• Drafted, approved and distributed external communications including weekly newsletters, press releases, and media alerts and listener emails• Worked with marketing, events and advertising partners on announcements and external communications for the station and talent• Managed internal communications including announcements, yearly/quarterly plans, Board reports, and event summaries and recaps• Assisted with developing, managing and organizing community relations and listener campaigns that targeted local organizations, stakeholders, businesses, influencers, and media• Drafted executive profiles, identified publicity opportunities and increased visibility of KCRW executive team, hosts, and DJs within the Los Angeles local community and local media KCRW, a community service of Santa Monica College, is Southern California's leading NPR affiliate, featuring an eclectic mix of music, news, information and cultural programming. The station boasts one of the nation's largest arrays of locally-produced, nationally-distributed music, news and talk program content including shows like Morning Becomes Eclectic, Good Food, The Treatment with Elvis Mitchell, Press Play with Madeleine Brand and To the Point with Warren Olney.

Acquired a diverse consumer communications background across the lifestyle, entertainment, gaming and tech industries by helping international clients build brand recognition and diversify their product offerings.• Worked with US wireless carriers to plan and execute earned and digital campaigns to support the launch of devices and smartphones for LG• Developed media relations strategies and engagement opportunities for the launch of Square Enix AAA titles including, FINAL FANTASY XIII, FINAL FANTASY XIII-2, Hitman Absolution, Deus Ex: Human Revolution• Provided strategy, media relations and on-site event support at trade shows (CES, E3, CTA Wireless), award shows (SAG Awards), and celebrity red carpet events• Established connections with fashion, entertainment, technology, food, gaming, lifestyle, and business editors • Assisted with drafting, editing and strategic distribution of B-Roll, Multimedia News Releases, press releases, and Satellite Media Tours, media monitoring, PR value measurement, and reportsPrevious clients include: LG Electronics MobileComm USA, Square Enix (FINAL FANTASY XIII, FINAL FANTASTY XIII-2, Hitman Absolution and Deus Ex: Human Revolution), Nestle Raisinets, Naked Juice and IZZE

• Planed, executed and attended events for NPR’s corporate sponsors • Helped coordinate development events for NPR’s major gift segment including Weekend in Washington and Inside NPR series• Provided a range of event services including invitation management, NPR host and panelist booking, facility booking, catering oversight and event photography