Larry Lytle Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

• Tarheel Marketing Services is a retail consulting firm utilizing 30+ years knowledge in the convenience store and travel plaza industry. We are focused on:
• Marketing & Merchandising strategy and planning
• Convenience Store & Travel Plaza store design, layout, and planning
• Existing store refinements, new build planning & site layout, and equipment assessment
• Strategies that drive incremental store traffic, as well as sales and profit growth by differentiating offerings in an increasingly competitive market
• Product selection and development, marketing, merchandising, promotions, advertising, and media

Winston-Salem, North Carolina

-Key Marketing player in the Speedway acquisition of WilcoHess retail locations into Speedway chain -Responsible for $500MM+ annual sales and over 5,000 SKU's -Recommended and implemented marketing strategies and tactics aimed at increasing sales and profits -Developed and implemented best practices with both companies in all stores -Oversaw implementation.

Winston-Salem, North Carolina

-Selected among key executives to lead and drive efforts of managing a company merger and subsequent spin-off/IPO -Worked as part of the leadership team to develop strategic EBITDA growth initiatives & cost reduction opportunities to create a strong & sustainable business model -Marketing team lead: responsible to develop plans, customer communication.

Winston-Salem, North Carolina

-Developed and executed strategies that increased store sales, grew transaction counts, enhanced brand equity and customer satisfaction, improved merchandise margins and overall profitability-Provided executive leadership and direction in the areas of merchandising, category management, assortment planning, inventory management, distribution and.

Sanford, North Carolina