Ly Tran is the Founder of stiletto collective, a minority, woman-owned business and creative~media cooperative based in Austin, TX, elevating brands to their finer points. stiletto's clients include Rita’s Italian Ice, Rambler Sparkling Water, Four Hands Furniture, Pacific Hospitality Group, milk + honey spa, Limb Lab, Silver Ventures, La Babia Cattle Company, TSCRA LDF, Asian American Futures, among others. Her mission, along with her collective's, is to help brands of all sizes by commixing creativity, media and data and bringing authenticity to voice and content for companies that walk their talk.Before creating stiletto, Ly was an essential part of building Proof Advertising. Under her tenure at Proof, the agency was selected as Ad Age's Small Agency of The Year, not once, but five times. For her ingenuity, innovation and individual contributions, she was also honored as one of Ad Age's Women to Watch and recognized by Campaign US's Digital 40 over 40. She has spoken at countless conferences: 4A's, Ad Age, ANA, AWAW (Ad Women for All Women), Brand Innovators, CES, Digiday, DAA (Digital Advertising Alliance), MediaPost, PRSA, SXSW, US Travel's ESTO and more.Prior to pursuing the independent ad life, Ly built full-service digital advertising and media disciplines for publicly held companies like BBDO West in Los Angeles and McCann Erickson Southwest. She also helped Grey Advertising bring to life specialty spin-offs Grey Entertainment & Grey Alliance. Before that, she majored in advertising and minored in art history at Emerson College in Boston. 28+ years and counting, she's still doing what she loves and does best.