Lyuben Geshev Ph.D Email & Phone Number

Bulgaria

Sofia, Sofia City, Bulgaria

Data Analysis: Strong analytical skills to interpret marketing data, derive actionable insights, and make data-driven decisions to optimize campaign performance.Market Research: Proficiency in conducting market research, competitor analysis, and consumer insights gathering to inform marketing strategies and campaign targeting.Strategic Thinking: Strong strategic mindset to develop comprehensive marketing plans aligned with business objectives and target audience. Challenger Brands consultancy on strategic planning and brand development.Funnel Optimization: Ability to design, implement, and optimize marketing funnels to drive conversions and maximize customer lifetime value. Incl. media planning and KPIs to measure success.Adaptability and Continuous Learning: Embracing a growth mindset and staying up-to-date with the latest tools, and technologies in the marketing industry. Ready to implement novelties.

Sofia, Sofia City, Bulgaria

Developing comprehensive strategies aligned with business objectives, target audience and brand needs. Complex TTL campaigns execution. Defining clear project goals and KPIs to measure success.Creating and managing project timelines, deliverables, and budgets.Coordinating cross-functional teams and ensuring clear communication throughout the project lifecycle.Tracking progress, identifying and resolving issues, and adjusting plans as needed.Providing guidance, support, and motivation to team members & partners.Monitoring performance, analyzing data, and making data-driven optimizations to improve results.Collaborating with designers and creative teams to ensure the successful execution of visual elements in marketing materials and campaigns.Developing and implementing content strategy by campaign channels. Developing landing pages, emails, social media content, and funneled ad campaigns.Executive producer of video content (incl. TVCs). Overseeing the end-to-end production process, ensuring quality, timeliness, and adherence to budget.Managing the creative vision, coordinating the efforts of the production team, and providing guidance and feedback.Implementing and managing various marketing technologies and tools. Keen on the tech aspects in wire framing & web building. Knowledge in full-scale eCommerce projects execution.

Sofia, Bulgaria

Strategic PR & Marketing consultancy (key clients like eMAG, Huawei, DSK Bank)Media relations & press event management Special events, stunts, BTL managementManagement of integrated marketing projectsCrisis managementContent planning, development and communicationVideo shooting & creation coordinationSocial media managementDaily operational managementCSR project management KPIs management, evaluation and reportingBudget management and third-party coordination• Specialized in the tech sector - customer electronics & mobile devices, ICT, e-commerce, telecoms• Expertise in crisis management - eCommerce, FMCG, telecoms • Social Intelligence - social listening and insight based monitoring

Sofia, Bulgaria

Media relationsContent managementSocial media managementEvent management & Special ProjectsCoordination on PR and integrated comms projects

Doctor Of Philosophy - Phd, Persuasive Communication

Doctoral thesis: Network understanding of the consumer society. The role of persuasive communication in the shaping of dynamic values

Master'S Degree Of Public Communication, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree Of Public Relations, Public Relations And Mass Communication

Education record