Lyubov Yurova Email & Phone Number

Москва, Россия

Price monitoring Pricing data leadershipCalculations of price increase scenariosAd-hoc pricing analytics in terms of profitabilityInternal pricing tools administration and developmentCompetitors analysis on NielsenIQ retail audit data

Москва, Москва, Россия

Checking of control papers and homework of students;Consulting on the course of statistical analysis based on IBM SPSS software;Preparation of data arrays for seminars and control papers;

Calculation of the efficiency of the assortment matrix;ABC/BCG matrix analysis;P&L Optimization;Promo effectiveness analysis;Analysis of optimal pricing;Analysis of the effectiveness of marketing activations;Creation of automated tools for marketing and category management teams;Forecasting the effects of the launch of new products;Creating automated analytical tools using Dax, PowerQuery;

Communication with major international companies on Price&Promo analytics; Leading projects on price research and promo in the CIS region and APAC region;Pricing and prices insights analysis;Development of reports in PowerBI;Analytics of Ad-Hoc requests from clients on projects;Modeling and validation of the results of advanced Price&Promo tools; Building PowerPoint reports and advanced Excel tools for external clients;Conducting presentations of research results to clients;

Marketing Mix Modeling, Price&Promo Modeling in Python for own products and brands;Analysis of consumer behavior with the help of qualitative and quantitative research together with the marketing department;Participation in focus group moderation;Conducting CJM and CDT studies;Creating automated reports in Power BI;Conducting and analyzing the results of joint projects according to OFD/NielsenIQ/X5/Yandex, etc;Analysis of the macroeconomic situation for strategic planning of the company's development in Uzbekistan and CIS countries;Support for marketing teams, category management, trade marketing on Ad-Hoc analytics, research design and A/B tests;Briefing and analysis of data on advertising channels from third-party media agencies;Conducting joint projects with consulting and media agencies (brand health, novelty tests, etc.)

Preparation of quarterly and annual reports on working with X5 Retail Group (Top-1 Russian retailer);Analytics and preparation of KPIs for negotiations with retailers "Perekrestok", "Carousel" and "Vprok";Demand forecasting;Registration of new SKUs into the retailer's system, compilation of targeted programs for the client;Creation of internal tools for analyzing the effectiveness of Targeted Programs, which was used by the entire company;Development, data processing and database support "Vprok";Working on ad-hoc department requests;Development of OS control and optimization tools;SAP daily reports preparation and analytics;Analytics of the company's portfolio in X5 Retail Group, search for brand growth areas for negotiation campaigns;

Master Of Social Science, Sociology, 8.9

Bachelor Of Commerce - Bcom, Corporate Finance, 5/5

Student council Faculty of economic and finance (activist, head of sponsorship department) Student council - Information Committee.